Hugo chavez-social-media-drill-down

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Hugo chavez-social-media-drill-down

  1. 1. Analysis  of  reac1ons  to  President  Hugo   Chavez’s  death   Alkis  Papadopoullos   Founder  and  CTO   2013-­‐03-­‐06   Semeon  Proprietary  and  Confiden1al   ©  Semeon    2013                          1  
  2. 2. Timeline  of  Feedback   English  Feedback   Timeline  showcases   an  immediate   response  on  the  web   and  then  a  rapid   drop-­‐off   Spanish  Feedback   Timeline  showcases  a   quick  response  with   a  con1nuous  build-­‐ up  throughout  the   week  and  then  a   drop-­‐off   Semeon  Proprietary  and  Confiden1al   2  
  3. 3. Overall  Sen4ment  of  Feedback   LiOle  posi1ve  feedback  in  English   as   we   noted   that   the   polarizing   nature   of   the   subject   results   in   many   nega1ve   cri1ques   and   responses.  We  see  there  is  twice   as  much  nega4ve  feedback  as  in   Spanish  however.   Again,   in   Spanish,   liOle   posi1ve   feedback   as   the   subject   is   a   somber   one   and   we   see   similar   effects   as   in   English   of   this   very   polarized  event.  We  note  half  the   nega4ve   feedback   than   in   English.   Semeon  Proprietary  and  Confiden1al   3  
  4. 4. Key  themes  associated  to  Chavez  Top  ten  themes  and,  to  the  leT,  those  very  closely  linked  to  men1ons  of  Chavez   Semeon  Proprietary  and  Confiden1al   4  
  5. 5. Breadth  of  concepts  discussed  online   Semeon  Proprietary  and  Confiden1al   5  
  6. 6. Varying  viewpoints  about  Chavez   An  ordered  list  of  dominant  ideas  men1oned  show  feedback  from  many  heads  of  state,  overall  nega1vity   associated  with  most  topics  and  a  mix  of  beliefs  that  he  was  either  an  inspira1on  or  tyrant  (possibly  both).   Semeon  Proprietary  and  Confiden1al   6  
  7. 7. Influen4al  posters  in  English   Semeon  Proprietary  and  Confiden1al   7  
  8. 8. Influen4al  posters  in  Spanish   Semeon  Proprietary  and  Confiden1al   8  
  9. 9. Contact  us  if  you  would  like  to  learn  more  about  Semeon  Analy4cs  or  to  obtain  the  Spanish  version  of  this  report  info@semeon.com   Semeon  Proprietary  and  Confiden1al   9  

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