The Research on Presence of Key Ukrainian Parties in Press and Online Media

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The Research on Presence of Key Ukrainian Parties in Press and Online Media

  1. 1. UKRAINIAN PARTIESIN PRESS AND E-NEWS 01.08.2012 - 10.10.2012 ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 1
  2. 2. Table of ContentsResearch Summary ................................................................................................................................................................................ 3Ukrainian Printed Media Analysis .......................................................................................................................................................... 5Ukrainian Printed Media (Newspapers) Analysis .................................................................................................................................... 6E-News Share of Voice ........................................................................................................................................................................... 8Volume in TOP 20 E-News .................................................................................................................................................................... 11Share of Voice in TOP 20 E-News ......................................................................................................................................................... 12Entity Level Sentiment ......................................................................................................................................................................... 13Criticism ............................................................................................................................................................................................... 14Party of Regions ................................................................................................................................................................................... 15Sentiment of Party of Regions Speaker’s Statements........................................................................................................................... 17United Opposition ................................................................................................................................................................................ 18Sentiment of United Opposition Speaker’s Statements ....................................................................................................................... 20Communist Party of Ukraine ................................................................................................................................................................ 21Sentiment of Communist Party Speakers Statements .......................................................................................................................... 23Ukrainian Democratic Alliance for Reform Vitaliy Klychko ................................................................................................................... 24Sentiment of UDAR Speakers Statements ............................................................................................................................................ 26Party Ukraine – Forward! ..................................................................................................................................................................... 27Sentiment of Ukraine Forward Speakers Statements ........................................................................................................................... 29Peoples Union Our Ukraine ................................................................................................................................................................. 30Sentiment of Our Ukraine Speakers Statements .................................................................................................................................. 32All-Ukrainian Union Freedom ............................................................................................................................................................... 33Sentiment of Freedom Speakers Statements ....................................................................................................................................... 35Summary & Key Statistics..................................................................................................................................................................... 36 ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 2
  3. 3. Research SummaryAnalyze presence of Party of Regions, All-Ukrainian Union Fatherland (United Opposition), Peoples Union "Our Ukraine", Communist Party ofUkraine, Party Ukraine – Forward!, All-Ukrainian Union "Freedom", Ukrainian Democratic Alliance for Reform Vitaliy Klychko in press and onlinemedia (qualitative and quantitative analysis).Objects, Field of Research Objects of research Field of research Research period Geography Party of Regions Online Media August 1, 2012 – October 10, UA All-Ukrainian Union Fatherland (United Opposition) Printing Press 2012 Peoples Union "Our Ukraine" Communist Party of Ukraine Party "Ukraine – Forward!" All-Ukrainian Union "Freedom" Ukrainian Democratic Alliance for Reform Vitaliy KlychkoMethodologyData collected through online media was analyzed by quantitative and qualitative methods, including such parameters asnumber of mentions in various online media and sentiments (positive, negative or neutral).The way to obtain the most relevant and complete selection of mentions to the desired subject of research were setup and configured for accurate detection of mentions keywords and stop-words. The study was conducted via monitoringsystem «SemanticForce». ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 3
  4. 4. PRINTED MEDIA ANALYSIS ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 4
  5. 5. Ukrainian Printed Media AnalysisList of sources 1 2000 13 Zerkalo Nedeli 2 Kyiv Post 14 Izvestia Ukraine 3 Arguments and Facts in Ukraine 15 Publichnie Lyudi 4 Vechernie Vesti 16 Robitnicha Gazeta 5 Gazeta po-ukrainsky 17 Segodnya 6 Delovaya Stolitsa 18 Silski Visti 7 Den 19 Ukrayina Moloda 8 Dengi 20 Fakty i Kommentarii 9 Comments 21 Focus 10 Kommersant-Ukraine 22 Ekonomicheskie Izvestiya 11 Companion 23 Ekspert-Ukraina 12 Komsomolskaya Pravda in Ukraine ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 5
  6. 6. Ukrainian Printed Media (Newspapers) Analysis Most frequently mentioned in press - the Party of Regions with 2024 publications during reporting period. Second place taken by All-Ukrainian Union Fatherland (United Opposition), which was mentioned in 959 articles. Integrally, the number of references of opposition is 3216 entries. ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 6
  7. 7. E-NEWS: QUANTITATIVE ANALYSIS ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 7
  8. 8. E-News Share of Voice Number of Number of Leader in online news by the number of publications publications mentions with significant margin is the Name of political party (with (without Party of Regions - 44,042 articles total. duplicates) duplicates) The share of the media presence of the party in the general data (no duplicates) Party of Regions 88107 44042 to 7 parties is 45%. Communist Party of Ukraine 27697 15006 The total volume of mentions of All-Ukrainian Union "Freedom" 15118 10344 opposition parties including the Ukrainian Democratic Alliance for Communist Party of Ukraine - 55% of Reform Vitaliy Klychko 20316 10106 the total range or 53,692 publications without duplicates. United Opposition 21986 9356 Party "Ukraine – Forward!" 12354 5603 Peoples Union "Our Ukraine" 6863 3277 ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 8
  9. 9. E-News Share of Voice Mentions Parties with Duplicates Mentions Parties without Duplicates ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 9
  10. 10. E-NEWS: QUALITATIVE ANALYSIS ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 10
  11. 11. Volume in TOP 20 E-NewsList of Online News Sources Being Analyzed 1 Korrespondent 11 Bagnet Sites were chosen basing on 2 Censor.net 12 UTRO.UA Bigmir.net traffic ratings. 3 Segodnya 13 FROM-UA 4 GAZETA.UA 14 URA-inform 5 ForUm 15 Fraza.ua 6 LB.ua 16 GolosUA 7 Unn.com.ua 17 MIGnews.com.ua 8 Unian 18 Interfax-Ukraine 9 COMMENTS.UA 19 Pravda.com.ua 10 Vsyapravda 20 Glavcom ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 11
  12. 12. Share of Voice in TOP 20 E-News ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 12
  13. 13. Entity Level Sentiment For the Party of Regions share of positive and negative articles 5% positive and 24% negative. For the United Opposition share of positive and negative mentions - 7% and 8% respectively. ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 13
  14. 14. Criticism Party of Regions more often than their opponents, is mentioned in the context of punctuated criticism of journalists, experts, representatives of other political forces - 19% of the overall volume. For the All-Ukrainian Union Fatherland (United Opposition) indicator accentuated criticism against them is 7%. ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 14
  15. 15. Party of Regions Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 15
  16. 16. Party of RegionsSentiment by Sources ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 16
  17. 17. Sentiment of Party of Regions Speaker’s Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 17
  18. 18. United Opposition Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 18
  19. 19. United OppositionSentiment by Sources ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 19
  20. 20. Sentiment of United Opposition Speaker’s Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 20
  21. 21. Communist Party of Ukraine Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 21
  22. 22. Communist Party of UkraineSentiment by Sources ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 22
  23. 23. Sentiment of Communist Party Speakers Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 23
  24. 24. Ukrainian Democratic Alliance for Reform Vitaliy Klychko Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 24
  25. 25. Ukrainian Democratic Alliance for Reform Vitaliy KlychkoSentiment by Sources ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 25
  26. 26. Sentiment of UDAR Speakers Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 26
  27. 27. Party Ukraine – Forward! Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 27
  28. 28. Party Ukraine – Forward!Sentiment by Sources ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 28
  29. 29. Sentiment of Ukraine Forward Speakers Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 29
  30. 30. Peoples Union Our Ukraine Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 30
  31. 31. Peoples Union Our UkraineTop Sources Sentiment ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 31
  32. 32. Sentiment of Our Ukraine Speakers Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 32
  33. 33. All-Ukrainian Union Freedom Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 33
  34. 34. All-Ukrainian Union FreedomSentiment by Sources ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 34
  35. 35. Sentiment of Freedom Speakers Statements ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 35
  36. 36. Summary & Key Statistics Analyzed the information field in the segments of the print and online media for seven key parties: Party of Regions, All- Ukrainian Union Fatherland (United Opposition), Peoples Union "Our Ukraine", Communist Party of Ukraine, Party Ukraine – Forward!, All-Ukrainian Union "Freedom", Ukrainian Democratic Alliance for Reform Vitaliy Klychko. The study period is taken from 1 August to 10 October 2012. In the print media favorite most frequently mentioned - Party of Regions with 2024 publications. In second place - Ukrainian Union Fatherland (United Opposition), which was mentioned in 959 articles. Together, the number of references to the power of opposition parties is 3216 entries. In the segment of online media leader by the number of mentions with a significant margin is the Party of Regions - 44,042 posts. The share of the media presence of the party in the general data (no duplicates) to 7 parties is 45%. The total volume of mentions of opposition parties including the Communist Party of Ukraine - 55% of the total range or 53,692 publications without duplicates. TOP 20 Ukrainian online media sources were preselected for the qualitative analysis. According to the study it can be concluded that Party of Regions is being most frequently specified in negative context. In general, the array is fixed 5% of positive mentions and 24% negative. For the All-Ukrainian Union Fatherland (United Opposition) share of positive and negative mentions of 7% and 8% respectively. Party of Regions more often than their opponents, is mentioned in the context of punctuated criticism of journalists, experts, representatives of other political forces - 19% of the mentioning. For the All-Ukrainian Union Fatherland (United Opposition) indicator of accentuated criticism against them is 7%. Typical is distribution of sentiment in the statements of speakers of the Party of Regions and the All-Ukrainian Union Fatherland (United Opposition). Key context of the statement from the Party of Regions were the achievements and initiatives of the party, the government - 125 positive references. The discourse of the All-Ukrainian Union Fatherland (United Opposition) speakers built mostly on criticizing actions of the Party of Regions and its members - 172 mentions. At the same time, the Party of Regions spoke negatively about the All-Ukrainian Union Fatherland (United Opposition)in 49 comments. ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 36

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