Contents• Campaign Overview• Research and Findings – All Diners – Generation X and Under 25 year-olds• Comment Card• Video Loop• Billboards• Future Recommendations• Conclusion
AdelphiaWith a restaurant, a nightclub, a banquet hall, and more,Adelphia is a place where no need is unfulﬁlled. Known as a landmark in New Jersey, Adelphia is truly the “best of the best” and the place “where it all comes together”
Campaign Overview• To attract more people to Adelphia’s dinner service during the week.• To keep “the best of the best” message associated with Adelphia.
Research and Findings All Diners:• Most customers are between the ages of 25-34.• Prefer “contemporary American”, old fashioned favorites, and comfort food.• Want “healthy gourmet”: foods that are low in calories and high in nutrients.
Research and Findings Generation X and Under 25 year-olds• Very social – Word of mouth marketing is key• Technologically savvy• Skeptical about advertising claims.• More impressed by personal style than designer prices.
Website Copy Suggestions• Home Page: Welcome to Adelphia. Our purpose is to present an experience you’ll want to share with others. Adelphia features a reﬁned restaurant, stylish bar and club, professional conference center and a grand ballroom. So, whether you’re grabbing a bite to eat, networking with colleagues, or celebrating matrimony, we provide the proper outlet for your entertainment. Join us and make a memory.
Website Copy Suggestions• Dining Page: If you plan on dining with us, come prepared. Our menu highlights an extensive list of caliber cuisine designed to enchant appetites. Even the pickiest eaters will ﬁnd a meal to call their own. Everything is prepared by expert chefs who love to cook as much as you love to eat. Indulge.
Future Recommendations• Put menu on facebook page.• Include Sunday brunch times on website• Slim down menu: – Separate wine/ beverage list – Separate brunch menu
Thank YouWe look forward to working with you next semester!