Why Mobile Apps and Mobile Websites Work!


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  • Why Mobile Apps and Mobile Websites Work!

    1. 1. Small Businesses and Mobile Why Your Business Needs a Mobile Experience
    2. 2. Company Business Logos
    3. 3. City Apps Mobile.com
    4. 4. Ebusiness Developments Inc. • Duane Malanchuk • President • Ebusiness Developments Inc. • Home Business • Company started in July 2012 • E-business Consultant / Mobile Web Developer • AAB Degree E-business Technology • Mechanic 25 years • F4 Fighter Mechanic USAF 1980 1984
    5. 5. • The growth of the mobile industry is incredible • In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices. iPhone sales in millions Mobile Industry
    6. 6. Our Photoshop: Customized Work
    7. 7. Our Work: Downtown Toledo, OH
    8. 8. Image: before Photoshop
    9. 9. Our Work: Creative Image after Photoshop
    10. 10. • Over 500,000,000 Android phones have been activated • Over 300,000,000 iPhones have been activated • Android owns 47% of the U.S. smartphone market • iPhone owns 29% of the U.S. smartphone market Growing Numbers With Mobile
    11. 11. Why Mobile? FACT: Customers are using mobile to find your competition.
    12. 12. ARE YOU TURNING AWAY CUSTOMERS & CLIENTS ? Jason Spero, head of Google’s global mobile sales and strategy says; “72% of users say a mobile-friendly site is important to them, but a nearly unanimous 96% have visited sites that aren’t. “
    13. 13. IS YOUR MOBILE WEBSITE USELESS ? IS IT USER FRIENDLY ? Hard To Read Content No Tabs for Navigation Too Cluttered With Content Tabs with 45 different Features to choose from Custom Screen Designs for Every Mobile Phone Features Like a Reservation System to Increase Your ROI
    14. 14. Mobile - FACT: Not having a mobile experience can lose you business
    15. 15. Losing Business • Your Losing Business if Your Website is not Optimized for Mobile meaning: Mobile Websites Mobile Apps
    16. 16. Mobile Searches on Valentine’s Day • Google released data in February 2013 showing that: – In the U.S., 62% of total searches for popular national chain restaurants on Valentine’s Day occurred on high end mobile devices or tablets.
    17. 17. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Sources: comScore, Alexa, Flurry Analytics, 2012
    18. 18. Advantages of Mobile • Employees can quickly share information and make decisions no matter where they are. • Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build. • Customized mobile app solutions can help your business explore new opportunities while the big boys are still trying to schedule meetings to discuss what a mobile app is.
    19. 19. Embrace the Technology • The growth of mobile is great for small businesses but they need to embrace the technology and expand further. • They need to develop QR codes, mobile websites, and mobile apps for their customers.
    20. 20. Connect With Customers Anywhere
    21. 21. 4 Reasons Cont. 2. Drive Customers to the Store and Keep Them There • 70% of people contact a business after a search on their mobile device • If your business’s mobile site appears among search results, and is easy to browse, chances are good that you’ll be getting more store traffic and leads from it. • If not, you may be somewhat invisible to customers that are out and about.
    22. 22. 4 Reasons Cont. 3. Increase Productivity • Apps that allow your employees to navigate, communicate, check inventory, and manage workflow can all make your business run more smoothly and efficiently • Mobile apps can offer a quick way to enter data, take purchases, and accomplish other simple tasks.
    23. 23. 4 Reasons Cont. 4. Avoid Lost Business and Get Recommendations • Bad mobile experiences are expensive to small businesses. • 57% of users won’t recommend a business if they don’t like the business’s mobile site. • 66% won’t return to the site if it gives them trouble. • 40% will ultimately head on to a competitor site.
    24. 24. 4 Reasons Cont. 4. Grow Your Business • Mobile search queries have grown by a factor of five in the last two years. • Small businesses that go mobile ahead of others can expect to enjoy a share of new business that is larger than their ordinary market share. • Mobile represents a huge new arena of opportunity.
    25. 25. Android and Apple Dominating • In March 2012 62.9% of new phone acquisitions were Smartphones • Google had a share of 58%, while iPhones made up just over 26% of new smartphones
    26. 26. E-Commerce • Online shopping has been impacting brick- and-mortar sales, too, thanks to what comScore dubs showrooming. – Process of using offline retail stores to look at products up close, then buying online.
    27. 27. Showrooming
    28. 28. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Sources: comScore, Alexa, Flurry Analytics, 2012
    29. 29. But I want a mobile website? • We offer both a mobile app and a mobile website. • Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. • Complete mobile marketing solution.
    30. 30. Why Our Company? • We make mobilizing your business simple & pain free • We help bring in new business and repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use
    31. 31. Information • App can display – Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
    32. 32. Links to social networks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices
    33. 33. Loyalty Coupons • GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
    34. 34. Live Updating • Take full control over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside – the app!
    35. 35. Push Notifications • Update your customers instantly – Special offers, updates, happy hours. • Push notifications break the barrier between you and your customers. – Included completely FREE. – Compare to SMS –texting plans on average cost –~$200/month
    36. 36. Many Other Great Features
    37. 37. Poster with QR Codes that takes Customers to the App in iTunes and Google
    38. 38. • Professional App Design & Set Up Fee • Monthly hosting: fee and support • UNLIMTED Push Notifications • UNLIMITED App Downloads • ~$50,000 Value – Seriously! Our Pricing
    39. 39. How to get started • Contact Us Anytime! • Duane R. Malanchuk • Call: (419) 902-9403 • Ebusiness Developments Inc. • Email Us at: ebusinessdevelopments@gmail.com