E commerce Market Research
by MrSeller on Sep 18, 2013
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E-Commerce Market Research ...
E-Commerce Market Research
Stages of B2C ecommerce;
Competitive Advantage of ecommerce;
Advantage of E-Commerce from Advertising costs perspective
Drivers for E-Commerce;
Drivers for E-Commerce from the Low risk Perspective;
E-Business as E- Commerce extension;
Electronic Data Interchange (EDI);
Integration of B2B systems.
Organization's experience of B2C eCommerce moves through a number of distinct stages.
The stages are extensions of customer-facing IS include:
Engaging in information-seeking and communication, via the search engines and community building;
Establishing an online marketing presence.
Creating an online catalogues.
Conducting online ordering.
Handling online payment.
Offering online delivery.
Performing customer profiling and referencing
Competitive Advantage of eCommerce
Allows businesses to gain competitive advantage in a number of ways:
Price competitiveness: Reduced transaction costs in automated ordering and invoicing systems can lead to lower prices
Timeliness: Faster ordering, delivery and invoicing can reduce the time to market for suppliers
Knowledge of market: Trading electronically provides additional methods for companies to acquire knowledge of the market in which they operate
Customer information and profiling can improve the trading relationship and lead to new marketing opportunities.
Traditional advertising is expensive - newspapers, magazines, television, radio, and advertising hoardings;
Creating an online presence is comparatively cheap;
Tablets, laptops allow fast access to any E-Business platform;
Once running, a online profile provides 24/7 access to your company online presence, products across;
The design of profile page could be customized for individual needs and adopted the creativity and quality of television advertising.
Mobile e-commerce is a large opportunity for e-Commerce, but mobile browser sites and poor apps leave several unmet needs open
Today, e-commerce is not a popular activity on tablets (even less on mobile phones), rated as one of the lowest use cases in surveys
Tablet usage is still in early stages, and consumers are focusing on core use cases (e.g., reading, gaming) over other use cases more prevalent on PC
E-commerce companies are not investing heavily in mobile, and so the experience on tablets is subject to poor browser experience or uninventive one-off apps, and the lack of a hard keyboard makes the check-out process cumbersome
In the current app-heavy environment, the need to download multiple apps from each e-commerce retailer a user likes is cumbersome
To help solve the problems in mobile e-commerce, a few companies have quietly released early-stage apps in 2011. They aggregate several retailers’ offline catalogs into one downloadable app, and users can peruse catalogs, click-through to buy on retailers’ sites, and bookmark favorite products.
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