Why the Fractional Industry Needs a Plan, from Jason Tremblay, Sell My Timeshare NOW, FractionalSummit USA 2011

Fractional ResalesJason TremblayFounder & CEO, Vacation HotDeal Companies, Inc.
© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.

We are seeing growing demand for fractional properties in the secondary market.
Fractional buyers tend to be very savvy and use the internet to do their research prior to making a purchase.
Many buyers look for resales as an opportunity to save on a purchase they have already decided to make.
We are selling more and more fractionals “accidentally.”
We have made a decision to enter the space more formally.
We want to be part of your resale solution.
What’s a timeshare resale guy doing here?
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Fear of “retail cannibalization” led to most developers actively suppressing the resale market for decades.
Lack of liquidity in resale market created estimated $30B overhang in resale supply.
Over-supply created environment ripe for fraud.
This compounded by huge price disparity driven by timeshare’s bloated marketing costs now exceeding 50%.
The more the resale market is weakened, the more resale values and product price integrity erode.
Internet bringing increasing access to the secondary market, further disrupting the primary market.
The resale problem is approaching crisis level in the timeshare industry... It isn’t too late for fractionals.
Resales – A Timeshare Case Study
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Create internal resale program
Allows you to control the process
Can provide access to needed low-cost inventory if in active sales
Partner with a local broker
Can create owner referral program with a local broker
Key to train broker on product and establish formal relationship (may already be doing this in primary sales)
Advantage is local resale presence gives retail buyer peace of mind
Possible disadvantage is resale inventory may compete with retail sales
Partner with an “online” timeshare/fractional resale broker
Creating resale referral program with online broker will reach into demand outside local market
Advantage is online resale broker already experienced in selling vacation ownership and fractional real estate
Ways to Address Resales
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All the above!
What should YOU do?
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Online Fractional Interest Stabilizing
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Still Abundant Online Interest and Traffic
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Clear Behavioral Intent Converts Higher
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Internet Exposure is Key
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www.luxuryfractionalguide.com
Excellent website with strong internet exposure
A leading directory of fractional ownership properties
Advertising opportunities available
Limited resale listings
www.fractionalindex.com
Newer and fast growing directory of fractional properties
Section dedicated to resale listings
Advertising opportunities available
www.sellmytimesharenow.com
Very strong website dedicated to vacation ownership resales
Growing fractional resale demand and inventory
Brokers can list fractional resales at no upfront cost
Dedicated fractional resale website launching in January
Fractional Resale Websites
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Don’t be this guy
Don’t put your head in the sand – have a plan for resales

Vacation Hotdeal Companies, Inc.
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Jason Tremblay
Founder & CEO
Vacation HotDeal Companies, Inc.
Mobile: 603.553.2592
jasontremblay@sellmytimesharenow.com

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Why the Fractional Industry Needs a Plan, from Jason Tremblay, Sell My Timeshare NOW, FractionalSummit USA 2011

by Sell My Timeshare NOW, a Vacation Hotdeal Company on Sep 07, 2011

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Why the Fractional Industry Needs a Plan, from Jason Tremblay, Sell My Timeshare NOW, FractionalSummit USA 2011 — Presentation Transcript