1Stimulate • Understand possible actions behind your corporate values; • Give some examples of good stories where those values can flourish; • Ask people to share there own stories based on the same theme;
2Search• Define what actions have more adherenceto the values you selected;• Look for examples of those actions insidethe stories that people sent;• Indentify dramatic potential on theselected actions;
3Recognize • Let everyone know what are the best stories; • Reward the authors of the stories; • Ask them to talk with colleagues about the things who led them into action;
4Inspire• Make the stories spread throughoutthe company;• If it’s possible, invest money onproduction to tell stories amazingly;• Let the winners inspire new stories;
Case n°1 • Carlton-Ritz has the challenge to inspire and motivate more than 30.000 employees globally; • Every month, 5 stories are selected by a storytelling council who share those stories as best practices in customer service; • The authors of the stories are rewarded and become celebrities between their colleagues; • Stories inspires new behaviors and make the promise “Ladies & Gentleman serving Ladies & gentleman” come alive.
Case n°2 • Zappos is known as a benchmark for customer relationship service; • The practice of storytelling is in Zappos DNA, to see how they do it, check Zappos Culture Book: a collection of inside stories; • See what Tony Hsie does when he wants to spread Zappos corporate values (click bellow to watch):
What about CORPORATESTORYTELLING inside your company?
People are living real & inspiring stories everyday inside your company.