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SOCIAL MEDIA POWER IN
TOURISM GROWTH
@Selina_Power from Bluewire Media
The faithful gather in 2005 near St. Peter’s to witness Pope John Paul II’s body being carried into
the Basilica for publi...
The announcement of the new pope outside the Vatican.

2013
75%
Informatio
n

23 - 24%
Compare
1-2%
Actio
n

Social media + website

Social media + website

Website
Engagement
theory

Sellin
g
Sellin
g

Sellin
g

Sellin
g

Sharabl
e

Sellin
g

Sharabl
e

Sharabl
e

Sharabl
e

Sharabl
e
No
Scroll
1
.

How to write the perfect
update
2
.
How to write the perfect
update

Scrol
l
1
.

2
.
Why photos really do
matter
ONLY 48% STUCK TO THEIR PLANS
AFTER READING A NEGATIVE
REVIEW!

•

7% holidayed in a different country

•

33% changed the...
HAVE A PLAN
•

Level 1 - requires more information

•

Level 2 - simple complaint that can
be solved with an apology

•

L...
The 5 Minute Marketing
Plans
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
Social Media Power in Tourism - APTHAT
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Social Media Power in Tourism - APTHAT

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This presentation for the "Asia Pacific Tourism, Hospitality and Technology" inaugural conference in Malaysia.

Published in: Business, Technology
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Transcript of "Social Media Power in Tourism - APTHAT"

  1. 1. SOCIAL MEDIA POWER IN TOURISM GROWTH @Selina_Power from Bluewire Media
  2. 2. The faithful gather in 2005 near St. Peter’s to witness Pope John Paul II’s body being carried into the Basilica for public viewing. 2005
  3. 3. The announcement of the new pope outside the Vatican. 2013
  4. 4. 75% Informatio n 23 - 24% Compare 1-2% Actio n Social media + website Social media + website Website
  5. 5. Engagement theory Sellin g Sellin g Sellin g Sellin g Sharabl e Sellin g Sharabl e Sharabl e Sharabl e Sharabl e
  6. 6. No Scroll 1 . How to write the perfect update 2 .
  7. 7. How to write the perfect update Scrol l 1 . 2 .
  8. 8. Why photos really do matter
  9. 9. ONLY 48% STUCK TO THEIR PLANS AFTER READING A NEGATIVE REVIEW! • 7% holidayed in a different country • 33% changed their hotel • 10% switched resorts • 10% changed operators/ agent/ website • 5% switched airlines.
  10. 10. HAVE A PLAN • Level 1 - requires more information • Level 2 - simple complaint that can be solved with an apology • Level 3 - angry complaint that include profanity and is semithreatening • Level 4 - defamatory, damaging and requires attention • Level 5 - Illegal, death threat, bomb threat, emergency, requires legal intervention.
  11. 11. The 5 Minute Marketing Plans
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