Social Media Relevance and its Impact on Consumer Behaviour

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Social Media Relevance and its Impact on Consumer Behaviour

  1. 1. @Selina_Power# ICCT2013Social Media relevance and itsImpact on Consumer Behaviour
  2. 2. 2Social Media Usage@Selina_Power# ICTT2013Social Media UsageConsumers are investing more timein social mediaSeeking for more ways to connectDelivering value in informationand engagementCheck-ins have decreased
  3. 3. 3Twitter@Selina_Power# ICTT2013Twitter is the fastest growingsearch engineBusiness are now being proactiveand not reactiveWe’re much more like an information network or source of newsTwitterNew Yorkers received tweetsabout a earthquake 30 secsbefore the felt it
  4. 4. 4Facebook@Selina_Power# ICTT2013Facebook
  5. 5. 5Facebook@Selina_Power# ICTT2013FacebookReasons why consumers follow companies57% - To receive discounts and promotions- 41% To show others that I like or support a brand-31% To be the first to know information about the brand58% - I am a customer of the company- 31% Gain access to exclusive content
  6. 6. 6Content@Selina_Power# ICTT2013ContentIt is all about the newsfeedThe headline is important is thecheapest to optimise!Use photos to gain a secondchance for people to noticeyour contentDon’t use the same headlinefor all platforms
  7. 7. 7Content@Selina_Power# ICTT2013Negative Comments
  8. 8. 8Impact@Selina_Power# ICTT2013ImpactSocial Media is now a part of our livesAttention span has minimisedPeer recommendationCredibility indicatorsAdvertisers need to be smarterSocial Media is proactive
  9. 9. @Selina_Power# ICCT2013Thank You
  10. 10. @Selina_Power# ICCT2013Thank You

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