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Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
Social Media Relevance and its Impact on Consumer Behaviour
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Social Media Relevance and its Impact on Consumer Behaviour

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  • 1. @Selina_Power# ICCT2013Social Media relevance and itsImpact on Consumer Behaviour
  • 2. 2Social Media Usage@Selina_Power# ICTT2013Social Media UsageConsumers are investing more timein social mediaSeeking for more ways to connectDelivering value in informationand engagementCheck-ins have decreased
  • 3. 3Twitter@Selina_Power# ICTT2013Twitter is the fastest growingsearch engineBusiness are now being proactiveand not reactiveWe’re much more like an information network or source of newsTwitterNew Yorkers received tweetsabout a earthquake 30 secsbefore the felt it
  • 4. 4Facebook@Selina_Power# ICTT2013Facebook
  • 5. 5Facebook@Selina_Power# ICTT2013FacebookReasons why consumers follow companies57% - To receive discounts and promotions- 41% To show others that I like or support a brand-31% To be the first to know information about the brand58% - I am a customer of the company- 31% Gain access to exclusive content
  • 6. 6Content@Selina_Power# ICTT2013ContentIt is all about the newsfeedThe headline is important is thecheapest to optimise!Use photos to gain a secondchance for people to noticeyour contentDon’t use the same headlinefor all platforms
  • 7. 7Content@Selina_Power# ICTT2013Negative Comments
  • 8. 8Impact@Selina_Power# ICTT2013ImpactSocial Media is now a part of our livesAttention span has minimisedPeer recommendationCredibility indicatorsAdvertisers need to be smarterSocial Media is proactive
  • 9. @Selina_Power# ICCT2013Thank You
  • 10. @Selina_Power# ICCT2013Thank You

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