The Truth About Social Media                          For Professional Conference OrganisersThursday, 6 December 12
Tweet Tweet                           @Selina_Power                            @PCOASN                          Event Hash...
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Thursday, 6 December 12
Friends                      Family                                    Work Colleagues      Target Employee               ...
Thursday, 6 December 12
I had a goal and a strategy                          and when I was not reaching my goal                                  ...
What is your story?Thursday, 6 December 12
Social Media in one wordThursday, 6 December 12
Will it blend?Thursday, 6 December 12
ShareThursday, 6 December 12
1 Billion Active Users X 140           140 Billion                                            =                  friend co...
Give A Backstage Pass to FansThursday, 6 December 12
Thursday, 6 December 12
Set up Google AlertsThursday, 6 December 12
Find your potential clientsThursday, 6 December 12
Thursday, 6 December 12
www.tweepz.com                          www.aussietwittersearch.comThursday, 6 December 12
Have an event hashtag eg: #PCO2012                           Interview your speakers on Twitter     Do a best Tweet compet...
Read Your Tweets!Thursday, 6 December 12
Ask your fans what they want!Thursday, 6 December 12
Could Pinterest be for you?Thursday, 6 December 12
Connect Instagram to TwitterThursday, 6 December 12
How would you deal with this comment?      Reza Borgin says “Can’t believe I paid for this stupid conference. I will      ...
How would you deal with this comment?Reza Borgin says “I hope your receptionist does not fall down the stairs and         ...
How would you deal with this comment?   Reza Borgin says “[company name] has the worst service. And that b***h            ...
Search for LinkedIn GroupsThursday, 6 December 12
Use LinkedIn EventsThursday, 6 December 12
Share your presentationsThursday, 6 December 12
Google AuthorshipThursday, 6 December 12
Emails = a bowl of rice                              Twitter = 6 grains of rice                             Facebook = 2 g...
Filter By        Gender            Location   Demographics     Likes and Interests                                 Educati...
Event BloggingThursday, 6 December 12
Think outside of the boxThursday, 6 December 12
Question TimeThursday, 6 December 12
Have FunThursday, 6 December 12
Create Social Media Strategy                          For Professional Conference OrganisersThursday, 6 December 12
Tweet Tweet                           @Selina_Power                            @PCOASN                          Event Hash...
Thursday, 6 December 12
Thursday, 6 December 12
What is your Social Media Goal?                                    Brand Recognition                                      ...
How will you measure Success?                          20% Facebook community growth per month                            ...
When is your deadline                    Measure your goal regulary to ensure you are on track.                 This is yo...
Who are you key target client / customer      Who are they?        Age                           Relationship Status      ...
Who are you key target client / customer    Where are they online?      Email                               Facebook      ...
Risk Assessment                          How will you monitor your online reputation?                                     ...
Three Step Approach                                     1. Customer / Client complaint                          2. Defamat...
Who has access                              Is this included in your Social Media Policy?                          What ha...
What is your story?                           The History of your company                          Latest news about your ...
What problem can you solve?                           They need more professional development?                            ...
How can you tell your story?                               Through Facebook’s timeline                                    ...
What platform will you use and how?                          Different platforms should serve different purposes          ...
Secure your URL                             What names can you secure.                          What if your company name ...
Get an editorial calendar                                     Plan ahead for best results!                                ...
Who are you key target client / customer      Who are they?        Age                           Relationship Status      ...
Who are you key target client / customer    Where are they online?      Email                               Facebook      ...
Question TimeThursday, 6 December 12
Thursday, 6 December 12
Upcoming SlideShare
Loading in...5
×

How to create a social media strategy

614

Published on

Ho

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
614
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
34
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How to create a social media strategy

  1. 1. The Truth About Social Media For Professional Conference OrganisersThursday, 6 December 12
  2. 2. Tweet Tweet @Selina_Power @PCOASN Event Hashtag #PCO2012Thursday, 6 December 12
  3. 3. Thursday, 6 December 12
  4. 4. Thursday, 6 December 12
  5. 5. Thursday, 6 December 12
  6. 6. Thursday, 6 December 12
  7. 7. Thursday, 6 December 12
  8. 8. Thursday, 6 December 12
  9. 9. Thursday, 6 December 12
  10. 10. Thursday, 6 December 12
  11. 11. Thursday, 6 December 12
  12. 12. Thursday, 6 December 12
  13. 13. Thursday, 6 December 12
  14. 14. Thursday, 6 December 12
  15. 15. Thursday, 6 December 12
  16. 16. Friends Family Work Colleagues Target Employee Adam Adam’s Friend Launch PartyThursday, 6 December 12
  17. 17. Thursday, 6 December 12
  18. 18. I had a goal and a strategy and when I was not reaching my goal I changed tact. This is the key: A flexible Social Media StrategyThursday, 6 December 12
  19. 19. What is your story?Thursday, 6 December 12
  20. 20. Social Media in one wordThursday, 6 December 12
  21. 21. Will it blend?Thursday, 6 December 12
  22. 22. ShareThursday, 6 December 12
  23. 23. 1 Billion Active Users X 140 140 Billion = friend connections Friend connections SHARE & RETWEETThursday, 6 December 12
  24. 24. Give A Backstage Pass to FansThursday, 6 December 12
  25. 25. Thursday, 6 December 12
  26. 26. Set up Google AlertsThursday, 6 December 12
  27. 27. Find your potential clientsThursday, 6 December 12
  28. 28. Thursday, 6 December 12
  29. 29. www.tweepz.com www.aussietwittersearch.comThursday, 6 December 12
  30. 30. Have an event hashtag eg: #PCO2012 Interview your speakers on Twitter Do a best Tweet competition / or best TwitPic competition Do a last minute ticket give away. Make an eBook from the event tweets. Live tweet key takeaways from your conference Twitter for EventsThursday, 6 December 12
  31. 31. Read Your Tweets!Thursday, 6 December 12
  32. 32. Ask your fans what they want!Thursday, 6 December 12
  33. 33. Could Pinterest be for you?Thursday, 6 December 12
  34. 34. Connect Instagram to TwitterThursday, 6 December 12
  35. 35. How would you deal with this comment? Reza Borgin says “Can’t believe I paid for this stupid conference. I will never get this time back thanks!” QuestionThursday, 6 December 12
  36. 36. How would you deal with this comment?Reza Borgin says “I hope your receptionist does not fall down the stairs and break her neck. Just saying.” QuestionThursday, 6 December 12
  37. 37. How would you deal with this comment? Reza Borgin says “[company name] has the worst service. And that b***h receptionist should be fired, do your self a favour!” QuestionThursday, 6 December 12
  38. 38. Search for LinkedIn GroupsThursday, 6 December 12
  39. 39. Use LinkedIn EventsThursday, 6 December 12
  40. 40. Share your presentationsThursday, 6 December 12
  41. 41. Google AuthorshipThursday, 6 December 12
  42. 42. Emails = a bowl of rice Twitter = 6 grains of rice Facebook = 2 grains of rice Email Marketing is still kingThursday, 6 December 12
  43. 43. Filter By Gender Location Demographics Likes and Interests Education and work Facebook AdvertisingThursday, 6 December 12
  44. 44. Event BloggingThursday, 6 December 12
  45. 45. Think outside of the boxThursday, 6 December 12
  46. 46. Question TimeThursday, 6 December 12
  47. 47. Have FunThursday, 6 December 12
  48. 48. Create Social Media Strategy For Professional Conference OrganisersThursday, 6 December 12
  49. 49. Tweet Tweet @Selina_Power @PCOASN Event Hashtag #PCO2012Thursday, 6 December 12
  50. 50. Thursday, 6 December 12
  51. 51. Thursday, 6 December 12
  52. 52. What is your Social Media Goal? Brand Recognition Ticket Sales More Sponsors Form a community of like minded people Market researchThursday, 6 December 12
  53. 53. How will you measure Success? 20% Facebook community growth per month Growth in ticket sales More Sponsors Number of retweets per month Heighten website traffic?Thursday, 6 December 12
  54. 54. When is your deadline Measure your goal regulary to ensure you are on track. This is your key to a flexible social media strategy!Thursday, 6 December 12
  55. 55. Who are you key target client / customer Who are they? Age Relationship Status Where do they work? Who are they connected with? What are their interests/ hobbies? Buyer Persona 1Thursday, 6 December 12
  56. 56. Who are you key target client / customer Where are they online? Email Facebook Twitter LinkedIn Pinterest Instagram Google Buyer Persona 1Thursday, 6 December 12
  57. 57. Risk Assessment How will you monitor your online reputation? What could go wrong? What tools will you use? Who will respond if there is a crisis? Consider your three step approach. Buyer Persona 1Thursday, 6 December 12
  58. 58. Three Step Approach 1. Customer / Client complaint 2. Defamatory, racists , sexist or contains curse words. 3. Threatening and company threatening Buyer Persona 1Thursday, 6 December 12
  59. 59. Who has access Is this included in your Social Media Policy? What happens when an employee leaves with access? What if a persons account gets hacked? What can be spoken about on social media? Are you passwords secure? Social media does not have business hours!Thursday, 6 December 12
  60. 60. What is your story? The History of your company Latest news about your industry What inspires you Behind the scenes Buyer Persona 1Thursday, 6 December 12
  61. 61. What problem can you solve? They need more professional development? They need a venue and assistance? Buyer Persona 1Thursday, 6 December 12
  62. 62. How can you tell your story? Through Facebook’s timeline Email Marketing Blog post Twitter Pictures Status Updates Website What story can you follow? Buyer Persona 1Thursday, 6 December 12
  63. 63. What platform will you use and how? Different platforms should serve different purposes Buyer Persona 1Thursday, 6 December 12
  64. 64. Secure your URL What names can you secure. What if your company name is taken? www.namechecker.com Buyer Persona 1Thursday, 6 December 12
  65. 65. Get an editorial calendar Plan ahead for best results! How often are posting to each platform? What is the optimum time for your persona to see it? Preschedule your post! Buyer Persona 1Thursday, 6 December 12
  66. 66. Who are you key target client / customer Who are they? Age Relationship Status Where do they work? Who are they connected with? What are their interests/ hobbies? Buyer Persona 2Thursday, 6 December 12
  67. 67. Who are you key target client / customer Where are they online? Email Facebook Twitter LinkedIn Pinterest Instagram Google Buyer Persona 2Thursday, 6 December 12
  68. 68. Question TimeThursday, 6 December 12
  69. 69. Thursday, 6 December 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×