How to create a social media strategy
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How to create a social media strategy

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How to create a social media strategy How to create a social media strategy Presentation Transcript

  • The Truth About Social Media For Professional Conference OrganisersThursday, 6 December 12
  • Tweet Tweet @Selina_Power @PCOASN Event Hashtag #PCO2012Thursday, 6 December 12
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  • Friends Family Work Colleagues Target Employee Adam Adam’s Friend Launch PartyThursday, 6 December 12
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  • I had a goal and a strategy and when I was not reaching my goal I changed tact. This is the key: A flexible Social Media StrategyThursday, 6 December 12
  • What is your story?Thursday, 6 December 12
  • Social Media in one wordThursday, 6 December 12
  • Will it blend?Thursday, 6 December 12
  • ShareThursday, 6 December 12
  • 1 Billion Active Users X 140 140 Billion = friend connections Friend connections SHARE & RETWEETThursday, 6 December 12
  • Give A Backstage Pass to FansThursday, 6 December 12
  • Thursday, 6 December 12
  • Set up Google AlertsThursday, 6 December 12
  • Find your potential clientsThursday, 6 December 12
  • Thursday, 6 December 12
  • www.tweepz.com www.aussietwittersearch.comThursday, 6 December 12
  • Have an event hashtag eg: #PCO2012 Interview your speakers on Twitter Do a best Tweet competition / or best TwitPic competition Do a last minute ticket give away. Make an eBook from the event tweets. Live tweet key takeaways from your conference Twitter for EventsThursday, 6 December 12
  • Read Your Tweets!Thursday, 6 December 12
  • Ask your fans what they want!Thursday, 6 December 12
  • Could Pinterest be for you?Thursday, 6 December 12
  • Connect Instagram to TwitterThursday, 6 December 12
  • How would you deal with this comment? Reza Borgin says “Can’t believe I paid for this stupid conference. I will never get this time back thanks!” QuestionThursday, 6 December 12
  • How would you deal with this comment?Reza Borgin says “I hope your receptionist does not fall down the stairs and break her neck. Just saying.” QuestionThursday, 6 December 12
  • How would you deal with this comment? Reza Borgin says “[company name] has the worst service. And that b***h receptionist should be fired, do your self a favour!” QuestionThursday, 6 December 12
  • Search for LinkedIn GroupsThursday, 6 December 12
  • Use LinkedIn EventsThursday, 6 December 12
  • Share your presentationsThursday, 6 December 12
  • Google AuthorshipThursday, 6 December 12
  • Emails = a bowl of rice Twitter = 6 grains of rice Facebook = 2 grains of rice Email Marketing is still kingThursday, 6 December 12
  • Filter By Gender Location Demographics Likes and Interests Education and work Facebook AdvertisingThursday, 6 December 12
  • Event BloggingThursday, 6 December 12
  • Think outside of the boxThursday, 6 December 12
  • Question TimeThursday, 6 December 12
  • Have FunThursday, 6 December 12
  • Create Social Media Strategy For Professional Conference OrganisersThursday, 6 December 12
  • Tweet Tweet @Selina_Power @PCOASN Event Hashtag #PCO2012Thursday, 6 December 12
  • Thursday, 6 December 12
  • Thursday, 6 December 12
  • What is your Social Media Goal? Brand Recognition Ticket Sales More Sponsors Form a community of like minded people Market researchThursday, 6 December 12
  • How will you measure Success? 20% Facebook community growth per month Growth in ticket sales More Sponsors Number of retweets per month Heighten website traffic?Thursday, 6 December 12
  • When is your deadline Measure your goal regulary to ensure you are on track. This is your key to a flexible social media strategy!Thursday, 6 December 12
  • Who are you key target client / customer Who are they? Age Relationship Status Where do they work? Who are they connected with? What are their interests/ hobbies? Buyer Persona 1Thursday, 6 December 12
  • Who are you key target client / customer Where are they online? Email Facebook Twitter LinkedIn Pinterest Instagram Google Buyer Persona 1Thursday, 6 December 12
  • Risk Assessment How will you monitor your online reputation? What could go wrong? What tools will you use? Who will respond if there is a crisis? Consider your three step approach. Buyer Persona 1Thursday, 6 December 12
  • Three Step Approach 1. Customer / Client complaint 2. Defamatory, racists , sexist or contains curse words. 3. Threatening and company threatening Buyer Persona 1Thursday, 6 December 12
  • Who has access Is this included in your Social Media Policy? What happens when an employee leaves with access? What if a persons account gets hacked? What can be spoken about on social media? Are you passwords secure? Social media does not have business hours!Thursday, 6 December 12
  • What is your story? The History of your company Latest news about your industry What inspires you Behind the scenes Buyer Persona 1Thursday, 6 December 12
  • What problem can you solve? They need more professional development? They need a venue and assistance? Buyer Persona 1Thursday, 6 December 12
  • How can you tell your story? Through Facebook’s timeline Email Marketing Blog post Twitter Pictures Status Updates Website What story can you follow? Buyer Persona 1Thursday, 6 December 12
  • What platform will you use and how? Different platforms should serve different purposes Buyer Persona 1Thursday, 6 December 12
  • Secure your URL What names can you secure. What if your company name is taken? www.namechecker.com Buyer Persona 1Thursday, 6 December 12
  • Get an editorial calendar Plan ahead for best results! How often are posting to each platform? What is the optimum time for your persona to see it? Preschedule your post! Buyer Persona 1Thursday, 6 December 12
  • Who are you key target client / customer Who are they? Age Relationship Status Where do they work? Who are they connected with? What are their interests/ hobbies? Buyer Persona 2Thursday, 6 December 12
  • Who are you key target client / customer Where are they online? Email Facebook Twitter LinkedIn Pinterest Instagram Google Buyer Persona 2Thursday, 6 December 12
  • Question TimeThursday, 6 December 12
  • Thursday, 6 December 12