Editorial calendar slides

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Editorial calendar slides

  1. 1. @Selina_PowerDeveloping an Editorial Calendar to Manage Content
  2. 2. 2Editorial Calendar@Selina_PowerEditorial Calendar
  3. 3. 2Editorial Calendar@Selina_PowerWhat is...
  4. 4. 2Assets@Selina_PowerWhy Do I need One?Event and marketing promotionsMap future content + important datesContent approvalContent status
  5. 5. 2Assets@Selina_PowerAssetsTime ManagementRisk Prevention + Back UpStrategic Messaging and PlanningReduce Time SpentDouble as Marketing Calendar
  6. 6. 2Time Management@Selina_PowerTime Management= Bad social media updatesNo hot spot timing
  7. 7. 2Risk Prevention + Back Up@Selina_PowerRisk Prevention + Back Up
  8. 8. 2Strategic Messaging + Planning@Selina_PowerStrategic Messaging + PlanningTip: Don’t use the exact same wording for each platformA story can be told a thousandways but the message is still the same
  9. 9. 2Reduce Time Spent@Selina_PowerReduce Time SpentMore planning less procrastinatingTip: block out an hour in yourcalendar every week
  10. 10. 2Doubles as Marketing Calendar@Selina_PowerDoubles as Marketing CalendarIs your marketing calendaran excel spreadsheet?
  11. 11. 2Editorial Calendar@Selina_PowerEditorial Calendar
  12. 12. 2Editorial Calendar@Selina_PowerKey Tips1. Plan at least a week in advance (6 weeks if an event)2. Remember this is a living document3. Be consistent4. Write the process for your business5. Execute it
  13. 13. 2Editorial Calendar@Selina_PowerWhat’s Next?Preschedule the content!- Facebook Pre Scheduling Function- Use Hootsuite (Free) or Sprout Social (paid)MEASURE!!!http://www.bluewiremedia.com.au/speaking/snappy-sentences
  14. 14. @Selina_PowerThank You

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