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Editorial calendar slides
 

Editorial calendar slides

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    Editorial calendar slides Editorial calendar slides Presentation Transcript

    • @Selina_PowerDeveloping an Editorial Calendar to Manage Content
    • 2Editorial Calendar@Selina_PowerEditorial Calendar
    • 2Editorial Calendar@Selina_PowerWhat is...
    • 2Assets@Selina_PowerWhy Do I need One?Event and marketing promotionsMap future content + important datesContent approvalContent status
    • 2Assets@Selina_PowerAssetsTime ManagementRisk Prevention + Back UpStrategic Messaging and PlanningReduce Time SpentDouble as Marketing Calendar
    • 2Time Management@Selina_PowerTime Management= Bad social media updatesNo hot spot timing
    • 2Risk Prevention + Back Up@Selina_PowerRisk Prevention + Back Up
    • 2Strategic Messaging + Planning@Selina_PowerStrategic Messaging + PlanningTip: Don’t use the exact same wording for each platformA story can be told a thousandways but the message is still the same
    • 2Reduce Time Spent@Selina_PowerReduce Time SpentMore planning less procrastinatingTip: block out an hour in yourcalendar every week
    • 2Doubles as Marketing Calendar@Selina_PowerDoubles as Marketing CalendarIs your marketing calendaran excel spreadsheet?
    • 2Editorial Calendar@Selina_PowerEditorial Calendar
    • 2Editorial Calendar@Selina_PowerKey Tips1. Plan at least a week in advance (6 weeks if an event)2. Remember this is a living document3. Be consistent4. Write the process for your business5. Execute it
    • 2Editorial Calendar@Selina_PowerWhat’s Next?Preschedule the content!- Facebook Pre Scheduling Function- Use Hootsuite (Free) or Sprout Social (paid)MEASURE!!!http://www.bluewiremedia.com.au/speaking/snappy-sentences
    • @Selina_PowerThank You