Slightly updated version of an earlier presentation. This one given at UXAlive in Istanbul, May 2016.

1. LEAN
getting started with lean product development
LEAN
selena hadzibabic | @dzishn | #uxalive

2. • Selena Hadzibabic
• waterfall > agile dev > agile ux > lean product dev
• b2b sales driven startup growing product & ux practices
• @dzishn | #uxalive

3. @dzishn | #uxalive

4. MOO?
@dzishn | #uxalive

5. “Lean UX is the practice of bringing the true nature of a product to
light faster, in a collaborative, cross-functional way that reduced the
emphasis on thorough documentation while increasing the focus on
building a shared understanding of the actual product experience
being designed.”
- Jeff & Josh
@dzishn | #uxalive

6. “Lean is the practice of bringing the true nature of a product to light
faster, in a collaborative, cross-functional way that reduced the
emphasis on thorough documentation specific steps while increasing
the focus on building a shared understanding of the actual work
experience being designed.”
- Jeff & Josh
@dzishn | #uxalive
process

7. three things
• team = customers, product = team work experience
• vision = our team builds stuff that matters
• problem > hypothesis > experiment > measure & adapt
@dzishn | #uxalive

8. three stories
• set KPIs
• vet assumptions
• experiment with new approaches
@dzishn | #uxalive

9. we can’t measure the impact of our work
@dzishn | #uxalive

10. if we set clear KPIs we could measure the impact
@dzishn | #uxalive

11. set KPIs
# of customers who care: 31,415
@dzishn | #uxalive

12. set KPIs
• people don’t say anything
• people ask you about it. they like your KPI
• people ask you about it. then change it as a team
@dzishn | #uxalive

13. we abandon projects before we really get to finish them,
and all the value is pushed off into the infamous “phase 2”
@dzishn | #uxalive

14. if the (mvp) were smaller, and testing the right assumption about value,
the team could get buy-in to persevere or happily pivot
@dzishn | #uxalive

15. @dzishn | #uxalive

16. vet assumptions
@dzishn | #uxalive
ideabusiness goalscustomer needs

17. vet assumptions
@dzishn | #uxalive
ideabusiness goalscustomer needs

18. vet assumptions
“we should build a ________”
• how would customers use it? to achieve what?
• why is that important to them? what have they said to make you think that?
• how many have said it? could you put me in touch with any?
• what will it do for us? when do we need to deliver on that?
• what happens if we don’t do it?
• how could we screw it up?
@dzishn | #uxalive

19. vet assumptions
• they talk themselves out of it
• they help you ask questions
• they help you get answers
@dzishn | #uxalive

20. it’s hard to try new practices.
we do things a certain way because
“that’s how we’ve always done them.”
@dzishn | #uxalive

21. if we articulated the problem, instead of dictating the
solution, we’d make an impact sooner
@dzishn | #uxalive

22. articulate the problem
• we’re really not sure how to prioritize these features, and wish we could learn
what resonates with customers before deciding
• i’m afraid this deadline is here to stay. how do we make sure we build
something that matters in the time that we have?
• we’re getting a poor read on usability, because people are distracted by the
rubbish QA data
@dzishn | #uxalive

23. being lean is hard
@dzishn | #uxalive

24. if we articulate the problem
and demonstrate the first experiment, people will join us in
learning how to make our work valuable
@dzishn | #uxalive

25. selena hadzibabic
@dzishn
#uxalive