TripAdvisor for Tourist Attractions
TripAdvisor: World’s largest travel site

We are in 33 countries and have over 21 languages, including
China with DaoDao.c...
260 million
Unique monthly visitors*

3.1

+

million

businesses listed,
including 1.1+ million
accommodations
*Source: G...
TripAdvisor reviews are largely positive

48%

Average Score is 4.08
Percentage of all ratings, April 2013

29%

12%
6%

6...
After travelling…
WOW!

46%

70%

40%

Post hotel
reviews

Post attraction
reviews

Post restaurant
reviews

Source: www.L...
Attraction page on TripAdvisor

Your Overview

TIPS:
 Make sure your name and contact details are correct and up to date
...
Get verified as the Owner/Manager

Gain full access

TIP:
 Use all your free tools - get verified as manager to gain full...
Manage your listing

Use your
Owners
Centre

TIP:
 Use all your free tools - get verified as manager to gain full access
...
Respond to reviews

Management Response
functionality

TIP:
 Respond to both positive and negative reviews to show your v...
Spotlight Attraction

Examples of
participants

10
Social Media

Facebook App

TIP:
 Share your great feedback with your Facebook audience
11
Offline Exposure

Poster with QR code

TIP:
 Request reviews and promote your profile in offline materials
12
Request more reviews

Review Express

 Reminder emails are a great way to generate fresh reviews and potentially
impact y...
TripAdvisor for Business Resources
• Widgets Centre
– www.TripAdvisor.co.uk/Widgets

• Management Centre
– www.TripAdvisor...
TripAdvisor for Hotels
Guests are visiting TripAdvisor more
frequently prior to booking
Source: “The Impact of Social Media on Lodging Performanc...
Do Online Reviews Impact
Booking?

93%

96%

of global travellers say their
booking decisions are
impacted by online revie...
EMBRACE
FEEDBACK
TAKE CONTROL
TripAdvisor Management Centre
ONLY 1 OF 4 OF HOTELIERS ARE TAKING
ADVANTAGE OF THIS IMPORTANT TOOL

Source: TripAdvisor in...
The Management Centre can
help you:
Promote
Engage
Monitor
21

Utilise TripAdvisor reviews
to increase booking
conversion
...
What is Business Listings
Get additional exposure and direct bookings for your hotel with:
•

•
•

•
•

•

Direct contact ...
TripConnect
Offering a Powerful New Way to Maximize Direct Bookings with:
A link on your TripAdvisor profile featuring you...
Your contact at TripAdvisor
For Visitors Attractions and DMO’s:
Dorota Szymczynska
Manager, Partnerships
dorota@tripadviso...
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TripAdvisor på Seismonaut Tourism eftermiddagsseminar

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TripAdvisor er verdens mest besøgte rejsewebsite i dag og er en af de mest betydningsfulde digitale tjenester inden for turismen.

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  • The first thing we recommend is that you register with our Management Center. Can I get a quick show of hands of how many people are already registered? It’s the starting point for taking advantage of all of TripAdvisor’s marketing tools. Signing up with the Management Center – and the vast majority of the tools within it – is free, but you do need to register.
  • TripAdvisor på Seismonaut Tourism eftermiddagsseminar

    1. 1. TripAdvisor for Tourist Attractions
    2. 2. TripAdvisor: World’s largest travel site We are in 33 countries and have over 21 languages, including China with DaoDao.com Source: comScore, June 2013
    3. 3. 260 million Unique monthly visitors* 3.1 + million businesses listed, including 1.1+ million accommodations *Source: Google Analytics, worldwide data, July 2013 70 + user contributions every minute 14 + million Candid traveller photographs
    4. 4. TripAdvisor reviews are largely positive 48% Average Score is 4.08 Percentage of all ratings, April 2013 29% 12% 6% 6% 1 2 3 4 4 5
    5. 5. After travelling… WOW! 46% 70% 40% Post hotel reviews Post attraction reviews Post restaurant reviews Source: www.Lab42.com 5
    6. 6. Attraction page on TripAdvisor Your Overview TIPS:  Make sure your name and contact details are correct and up to date  Choose the main photo yourself 6
    7. 7. Get verified as the Owner/Manager Gain full access TIP:  Use all your free tools - get verified as manager to gain full access 7
    8. 8. Manage your listing Use your Owners Centre TIP:  Use all your free tools - get verified as manager to gain full access 8
    9. 9. Respond to reviews Management Response functionality TIP:  Respond to both positive and negative reviews to show your visitors you care about their feedback 9
    10. 10. Spotlight Attraction Examples of participants 10
    11. 11. Social Media Facebook App TIP:  Share your great feedback with your Facebook audience 11
    12. 12. Offline Exposure Poster with QR code TIP:  Request reviews and promote your profile in offline materials 12
    13. 13. Request more reviews Review Express  Reminder emails are a great way to generate fresh reviews and potentially impact your popularity ranking 13
    14. 14. TripAdvisor for Business Resources • Widgets Centre – www.TripAdvisor.co.uk/Widgets • Management Centre – www.TripAdvisor.co.uk/Owners • Blog – www.tripadvisor4biz.wordpress.com 14
    15. 15. TripAdvisor for Hotels
    16. 16. Guests are visiting TripAdvisor more frequently prior to booking Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012. 16
    17. 17. Do Online Reviews Impact Booking? 93% 96% of global travellers say their booking decisions are impacted by online reviews of global hotels say reviews are important for bookings The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey. 17
    18. 18. EMBRACE FEEDBACK
    19. 19. TAKE CONTROL
    20. 20. TripAdvisor Management Centre ONLY 1 OF 4 OF HOTELIERS ARE TAKING ADVANTAGE OF THIS IMPORTANT TOOL Source: TripAdvisor internal data 20
    21. 21. The Management Centre can help you: Promote Engage Monitor 21 Utilise TripAdvisor reviews to increase booking conversion Respond to reviews and provide potential customers with useful information Track reviews and customer satisfaction of your property
    22. 22. What is Business Listings Get additional exposure and direct bookings for your hotel with: • • • • • • Direct contact details on your TripAdvisor property page Special Offers – attract additional guests Announcements – highlight your property Slideshow – show off your property Exclusive additional features in the Management Dashboard Show your Special Offer on TripAdvisor mobile site and app* *at an additional cost 22
    23. 23. TripConnect Offering a Powerful New Way to Maximize Direct Bookings with: A link on your TripAdvisor profile featuring your rates and availability — sending travelers directly to your online reservations center.
    24. 24. Your contact at TripAdvisor For Visitors Attractions and DMO’s: Dorota Szymczynska Manager, Partnerships dorota@tripadvisor.com +44 20 3320 3226 For Hotelliers: Thomas Peck Sales Executive, BL tpeck@tripadvisor.com +44 31942244 24
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