TripAdvisor på Seismonaut Tourism eftermiddagsseminar


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TripAdvisor er verdens mest besøgte rejsewebsite i dag og er en af de mest betydningsfulde digitale tjenester inden for turismen.

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  • The first thing we recommend is that you register with our Management Center. Can I get a quick show of hands of how many people are already registered? It’s the starting point for taking advantage of all of TripAdvisor’s marketing tools. Signing up with the Management Center – and the vast majority of the tools within it – is free, but you do need to register.
  • TripAdvisor på Seismonaut Tourism eftermiddagsseminar

    1. 1. TripAdvisor for Tourist Attractions
    2. 2. TripAdvisor: World’s largest travel site We are in 33 countries and have over 21 languages, including China with Source: comScore, June 2013
    3. 3. 260 million Unique monthly visitors* 3.1 + million businesses listed, including 1.1+ million accommodations *Source: Google Analytics, worldwide data, July 2013 70 + user contributions every minute 14 + million Candid traveller photographs
    4. 4. TripAdvisor reviews are largely positive 48% Average Score is 4.08 Percentage of all ratings, April 2013 29% 12% 6% 6% 1 2 3 4 4 5
    5. 5. After travelling… WOW! 46% 70% 40% Post hotel reviews Post attraction reviews Post restaurant reviews Source: 5
    6. 6. Attraction page on TripAdvisor Your Overview TIPS:  Make sure your name and contact details are correct and up to date  Choose the main photo yourself 6
    7. 7. Get verified as the Owner/Manager Gain full access TIP:  Use all your free tools - get verified as manager to gain full access 7
    8. 8. Manage your listing Use your Owners Centre TIP:  Use all your free tools - get verified as manager to gain full access 8
    9. 9. Respond to reviews Management Response functionality TIP:  Respond to both positive and negative reviews to show your visitors you care about their feedback 9
    10. 10. Spotlight Attraction Examples of participants 10
    11. 11. Social Media Facebook App TIP:  Share your great feedback with your Facebook audience 11
    12. 12. Offline Exposure Poster with QR code TIP:  Request reviews and promote your profile in offline materials 12
    13. 13. Request more reviews Review Express  Reminder emails are a great way to generate fresh reviews and potentially impact your popularity ranking 13
    14. 14. TripAdvisor for Business Resources • Widgets Centre – • Management Centre – • Blog – 14
    15. 15. TripAdvisor for Hotels
    16. 16. Guests are visiting TripAdvisor more frequently prior to booking Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012. 16
    17. 17. Do Online Reviews Impact Booking? 93% 96% of global travellers say their booking decisions are impacted by online reviews of global hotels say reviews are important for bookings The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey. 17
    19. 19. TAKE CONTROL
    20. 20. TripAdvisor Management Centre ONLY 1 OF 4 OF HOTELIERS ARE TAKING ADVANTAGE OF THIS IMPORTANT TOOL Source: TripAdvisor internal data 20
    21. 21. The Management Centre can help you: Promote Engage Monitor 21 Utilise TripAdvisor reviews to increase booking conversion Respond to reviews and provide potential customers with useful information Track reviews and customer satisfaction of your property
    22. 22. What is Business Listings Get additional exposure and direct bookings for your hotel with: • • • • • • Direct contact details on your TripAdvisor property page Special Offers – attract additional guests Announcements – highlight your property Slideshow – show off your property Exclusive additional features in the Management Dashboard Show your Special Offer on TripAdvisor mobile site and app* *at an additional cost 22
    23. 23. TripConnect Offering a Powerful New Way to Maximize Direct Bookings with: A link on your TripAdvisor profile featuring your rates and availability — sending travelers directly to your online reservations center.
    24. 24. Your contact at TripAdvisor For Visitors Attractions and DMO’s: Dorota Szymczynska Manager, Partnerships +44 20 3320 3226 For Hotelliers: Thomas Peck Sales Executive, BL +44 31942244 24