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M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
M+A Northstar Rail Presentation
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M+A Northstar Rail Presentation

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This was my final presentation for Journalism 4263 Campaign Development at the University of Minnesota. We were assigned Metro Transit's new Northstar Commuter Rail line as our client. My group …

This was my final presentation for Journalism 4263 Campaign Development at the University of Minnesota. We were assigned Metro Transit's new Northstar Commuter Rail line as our client. My group adopted the name M+A Communications and we developed an integrated marketing campaign.

Published in: Economy & Finance, Business
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Transcript

  • 1. Thursday, May 8, 2008
  • 2. Agenda I. Meet M+A Communications II. Situation analysis III. Insights and opportunities IV. Target analysis V. Objectives VI. Integrated marketing solutions VII. Evaluation techniques VIII. Questions/Comments
  • 3. Meet M+A Communications… We seek to leverage creative thinking as a means to drive business success.
  • 4. Our backgrounds • Kelsey Riggins •Seijen Takamura • Public Relations •Strategy • Gopher Sports Marketing •Fallon Worldwide • Joseph Sunder •Julie Veternick • Creative/Design •Account Management • McCann Relationship •Minnesota Monthly Marketing Worldwide

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