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Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
Zip Sunscreen
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Zip Sunscreen

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  • I'm happy to see you're using twitter. The main thing I worry about is your focus on the edge-case: people forgetting to pack sunscreen. That's what the scenario is about. And perhaps this is the core of your idea -? This wasn't entirely clear to me. The expectation is to create a system that will form a habit, not for the edge case.

    In any event, I would say keep working with how twitter can be a channel for this. I'm interested . . .
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  • Great use of twitter - Since this medium is so new, I'm not sure of the effectiveness. My hunch is you should just roll with it - looking fwd to seeing the results.
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  • 1. ZipSunscreen A conceptual design by Seigo Hara Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To create health habits through social and mobile technologies Time limit: 16 hours ZipSunscreen Seigo Hara Slide #1
  • 2. ZipSunscreen
    • Persuasive Purpose
      • To increase the frequency of sunscreen usage by sharing
      • a trigger and sunscreen.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
    • Industrial Design
    ZipSunscreen Seigo Hara Slide #2
  • 3. User Description
    • College students who care about 
    • skin care, but tend to forget to use
    • sunscreen because they lack the
    • trigger or forget to bring sunscreen.
    • They are likely..
      • Female
      • Light skinned
      • Ages 18-30
      • Twitter user
      • Living and studying in the neighborhood
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #3
  • 4. A sunny day in California Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Two college students Clair and Chloe sign in the ZipSunscreen independently, and are assigned to a group of five who are living and studying in the neighborhood. They follow twitter of ZipSunscreen and other members. Chloe finishes the morning class. The sky cleared up and she realizes she forgot to put sunscreen today but does not bring one. Clair brings sunscreen, but is not aware she needs to use one today. Clair notices ZipSunscreen tweet and is reminded of having a sunscreen with her. She puts sunscreen and tweet her location. Chloe notices ZipSunscreen tweets and knows that Clair has sunscreen nearby. Chloe drops by the Arbuckle Café and share the sunscreen with Clair. On the other day, Clair forgets to bring sunscreen, while Chloe brings one with her. Through the same process, this time Clair drops by Old Union and shares sunscreen with Chloe. ZipSunscreen Seigo Hara Slide #4 Chloe Clair
  • 5. Prototype of ZipSunscreen
    • Users in the same daily living area
    • follow ZipSunscreen tweets.
    • ZipSunscreen tweets at the end of class,
    • and reminds users to put on sunscreen.
    • ZipSunscreen either
    • Provide s sunscreen to share with users
    • Encourages users to use sunscreen and share it with other users nearby
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu SPF 50 ZipSunscreen Seigo Hara Slide #5 SPF 50
  • 6. Features/Functionality
      • ZipSunscreen addresses the variability among sunscreen users: At a time, some forget to bring sunscreen, and others bring one but don’t use it. At the other time, vice versa.
      • ZipSunscreen provides
      • 1. Neighborhood community
      • 2. Reminder
      • 3. Platform to share sunscreen
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #6
  • 7. Theoretical Justifications
    • Persuasive Strategies 
      • Hot Trigger - people tend to use sunscreen when they see others doing so
      • Simplicity
      • - Little time
      • - Low/no cost
      • - Little physical effort
      • Mobile - Users can check twitter through mobile phone
      • Community - Peer pressure motivates users to use/bring sunscreen
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #7
  • 8. Results of User Testing
      • N/A
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #8
  • 9. Shortcomings of Design
      • Not everyone uses Twitter
      • Not everyone checks Twitter at the end of class
      • Sunscreen might not be close enough to users
      • There is a chance no one brings sunscreen
      • User might be reluctant to tweet his/her location
      • User might be reluctant to share sunscreen
      • Free riders could discourage other users
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #9
  • 10. Expansion - What else is possible?
      • Enhance the effect of trigger
      • (eg. Visualize someone using sunscreen)
      • Use Geotag to provide the exact location
      • Use Geotag to automatically notify someone who has sunscreen
      • Network effect: the more users use, the more efficient the system becomes
      • Enhance social pressure in community
      • (eg. Compete the frequency of usage in/as a group)
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #10
  • 11. Next Steps in Design Process
      • Build rapid prototype of ZipSunscreen
      • Find users who are living in neighborhood
      • User test with target audience
      • Prepare sunscreen and play a role of ZipSunscreen
      • Measure the results by counting the tweet
      • Measure the results by in-depth interview
      • Revise the model
      • Iterate
      • Focus groups with different target users
      • Feasibility test for further application of Geotag
      • Build more sophisticated prototype
      • Usability and learner studies
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #11
  • 12. ZipSunscreen - share protection with your neighbors Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen Seigo Hara Slide #12
  • 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here

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