ZipSunscreen A conceptual design by  Seigo Hara habits.stanford.edu   Design Challenge To create health habits through soc...
Project purpose Create habits to put sunscreen on hand in the middle of a day. ZipSunscreen Seigo Hara Slide #2
Target  <ul><li>College students who care about  </li></ul><ul><li>skin care, but do not use sunscreen </li></ul><ul><li>i...
Solution Outlook Calendar ZipSunscreen Seigo Hara Slide #4 + Sheet-type sunscreen
How it works (1) Clair is a college student, who extremely cares about her skin.  She always puts sunscreen on face every ...
How it works (2) She manages her schedule, using Outlook schedule.  The schedule is synchronized with her iPhone so she ca...
How it works (3) She is given a sheet-type sunscreen. It is small and easy to bring with everyday. Sunscreen reminder alar...
How it works (4) One day, when she just finished a morning class and is about to have lunch outside.  She noticed the alar...
Results ZipSunscreen Seigo Hara Slide #9 Participants: n = 5 Term: 2 nd  May – 4 th  May  “ Yes”: used sunscreen at least ...
What didn’t work (1) Twitter and Geotag (location function) - Encourage sunscreen sharing with people in neighborhood. Zip...
What didn’t work (2) Facebook - Encourage sunscreen sharing through Facebook +Informational messages (UV index, Scary pict...
Why did it work? The previous two attempts did not work  for the same participants Why did Outlook schedule  +  Sheet-type...
Why did it work? <ul><li>Intervention is simple </li></ul><ul><ul><li>Users regularly use Outlook Calendar as default </li...
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  1. 1. ZipSunscreen A conceptual design by Seigo Hara habits.stanford.edu Design Challenge To create health habits through social and mobile technologies Time limit: 20 hours ZipSunscreen Seigo Hara Slide #1
  2. 2. Project purpose Create habits to put sunscreen on hand in the middle of a day. ZipSunscreen Seigo Hara Slide #2
  3. 3. Target <ul><li>College students who care about  </li></ul><ul><li>skin care, but do not use sunscreen </li></ul><ul><li>in the middle of a day. The target is </li></ul><ul><li>chosen because they are highly </li></ul><ul><li>motivated. </li></ul><ul><li>They are likely.. </li></ul><ul><ul><li>Female </li></ul></ul><ul><ul><li>Light skinned </li></ul></ul><ul><ul><li>Ages 18-30 </li></ul></ul><ul><ul><li>Outlook schedule user </li></ul></ul><ul><ul><li>Synchronize Outlook schedule with mobile </li></ul></ul>ZipSunscreen Seigo Hara Slide #3
  4. 4. Solution Outlook Calendar ZipSunscreen Seigo Hara Slide #4 + Sheet-type sunscreen
  5. 5. How it works (1) Clair is a college student, who extremely cares about her skin. She always puts sunscreen on face every morning. However, she often forgets to put sunscreen on hands or neck. ZipSunscreen Seigo Hara Slide #5
  6. 6. How it works (2) She manages her schedule, using Outlook schedule. The schedule is synchronized with her iPhone so she can check the schedule regularly. ZipSunscreen Seigo Hara Slide #6
  7. 7. How it works (3) She is given a sheet-type sunscreen. It is small and easy to bring with everyday. Sunscreen reminder alarm is sent according to her class schedule. The alarm is set at the timing she is most likely to get exposed to sunshine. (i.e. lunchtime, after-class) ZipSunscreen Seigo Hara Slide #7
  8. 8. How it works (4) One day, when she just finished a morning class and is about to have lunch outside. She noticed the alarm, which reminds her to use sunscreen. She picks up the sheet-type sunscreen and put it on her hands and neck. ZipSunscreen Seigo Hara Slide #8
  9. 9. Results ZipSunscreen Seigo Hara Slide #9 Participants: n = 5 Term: 2 nd May – 4 th May “ Yes”: used sunscreen at least once in the middle of a day “ No”: never use sunscreen
  10. 10. What didn’t work (1) Twitter and Geotag (location function) - Encourage sunscreen sharing with people in neighborhood. ZipSunscreen Seigo Hara Slide #10
  11. 11. What didn’t work (2) Facebook - Encourage sunscreen sharing through Facebook +Informational messages (UV index, Scary pictures) ZipSunscreen Seigo Hara Slide #11
  12. 12. Why did it work? The previous two attempts did not work for the same participants Why did Outlook schedule + Sheet-type sunscreen work? ZipSunscreen Seigo Hara Slide #12
  13. 13. Why did it work? <ul><li>Intervention is simple </li></ul><ul><ul><li>Users regularly use Outlook Calendar as default </li></ul></ul><ul><ul><li>Sheet-type sunscreen is easy to bring with </li></ul></ul><ul><ul><li>No need to wash hands after using sunscreen </li></ul></ul><ul><li>Trigger is immediate </li></ul><ul><ul><li>The alarm turns on at the very moment sunscreen is needed </li></ul></ul><ul><li>“ Push” intervention </li></ul><ul><ul><li>The alarm reminds users of sunscreen regardless of their will </li></ul></ul>ZipSunscreen Seigo Hara Slide #13
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