5 Secrets to Using LinkedIn to Make Recruiting More Efficient

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5 Secrets to Using LinkedIn to Make Recruiting More Efficient

  1. 1. ondensed) 5 Secrets. Shhh! 5 Secrets for a Competitive Recruiting Advantage on LinkedIn: A 30-minute Primer for Talent Acquisition Leaders Secondary: Reverse Logo on Color Background When a dark background is necessary, use the Ajax logotype in white and grey against a color background from the Ajax palette.
  2. 2. Agenda In the next 7 minutes: The Big Question 3 Things We Know the Solution Will Include The Solution Next Step WORKFORCEMARKETING.COM
  3. 3. How do you get a whole company aligned? (And why should you care?) WORKFORCEMARKETING.COM
  4. 4. How you see your company WORKFORCEMARKETING.COM
  5. 5. What the world sees WORKFORCEMARKETING.COM
  6. 6. When employees aren’t aligned, recruiting… costs more takes more work moves slower is less effective. WORKFORCEMARKETING.COM
  7. 7. Secret #1 WORKFORCEMARKETING.COM
  8. 8. Professional behavior, profersonal™ networks. inmaps.linkedinlabs.com WORKFORCEMARKETING.COM
  9. 9. People are PROFERSONAL™ WORKFORCEMARKETING.COM
  10. 10. Use LinkedIn to leverage your entire network to do your job better. WORKFORCEMARKETING.COM
  11. 11. Secret #2 WORKFORCEMARKETING.COM
  12. 12. Measure both activity & results. WORKFORCEMARKETING.COM
  13. 13. E.g., Activity Engagement Company Followers Total Status Shares June 391 87 July 561 120 WORKFORCEMARKETING.COM
  14. 14. E.g., Results 1.00 When Ajax researched employee brand alignment within the digital marketing space, we analyzed 51,608 employees at the 50 biggest companies. We found significant discrepancies between how companies articulate their brand message and how employees do (or don’t do) the same. 69.6% 0.67 } 60.9% Brand erosion caused by misalignment. Company Keyword Engagement Employee Keyword Engagement 34.3% 0.33 26.4% 19.6% 15.2% 16.9% 16.8% 13.0% 8.7% 0 10.4% 9.6% 6.5% 5.9% 4.4% 3.1% 0% Marketing Media Interactive Digital Social Brand Mobile Engagement 1.5% Audience Keywords WORKFORCEMARKETING.COM
  15. 15. touch points per offer first year turnover 90-day review ratings time to fill ratio accepts/offers cost per hire WORKFORCEMARKETING.COM
  16. 16. Secret #3 WORKFORCEMARKETING.COM
  17. 17. Complement policies with guidelines WORKFORCEMARKETING.COM
  18. 18. Policy Do’s and don’t’s. WORKFORCEMARKETING.COM
  19. 19. Based on your requests, here are 2 useful links: http://socialmediagovernance.com/policies.php (Examples of published policies & guidelines.) http://www.shoutlet.com/blog/2013/03/10-guidelines-to-include-in-your-social-media-policy/ (Considerations.) Guidelines Strategies for winning. WORKFORCEMARKETING.COM
  20. 20. Our Social Business Guidelines WORKFORCEMARKETING.COM
  21. 21. Secret #4 WORKFORCEMARKETING.COM
  22. 22. Like it or not, your life will be digitized. Contact // Ajax Workforce Marketing // 888 244-6698 // ajaxworkforcemarketing.com
  23. 23. Secret #5 WORKFORCEMARKETING.COM
  24. 24. Photo Name Headline Location & Industry Summary Specialties Jobs (Current & Past) Tools create possibilities. Publications Education Recommendations Connections Websites Twitter Public profile Applications Content Context Consistency Messaging strategies create success. WORKFORCEMARKETING.COM
  25. 25. Individuals Win personal & professional People struggle combine their lives into a single, focused story. WORKFORCEMARKETING.COM
  26. 26. Companies Win WORKFORCEMARKETING.COM
  27. 27. Summary What you do Differentiator Profersonal™ Keywords Multi-media WORKFORCEMARKETING.COM
  28. 28. Not just a photo… not even just a good photo… but the right photo. WORKFORCEMARKETING.COM
  29. 29. Same template. WORKFORCEMARKETING.COM
  30. 30. Workforce Marketing AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
  31. 31. Put existing company messaging into language that employees can use in casual conversation. Give employees the ability to genuinely make that messaging part of their online identity. (Resist the urge to over-think things.) AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
  32. 32. Professionals want genuine, effective digital profiles and good answer to the question, “What do you do?” Companies want aligned employer branding and greater reach. Everybody wins. AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
  33. 33. Brand Amplifier Scaling this is not trivial. Tools like Ajax’s Brand Amplifier can help provide messaging and profile development support to dispersed teams. WORKFORCEMARKETING.COM
  34. 34. Action! 1. Set your goals: figure out what the company wants to say. 2. Activate your employees: help them figure out what they want to say, and show them how leveraging the company’s message can help them amplify their brands. 3. Learn LinkedIn: use LinkedIn to get the word out as efficiently as possible. WORKFORCEMARKETING.COM
  35. 35. “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” –Benjamin Franklin Jason Seiden, CEO Ajax Workforce Marketing jason@ajaxwm.com in/seiden WORKFORCEMARKETING.COM

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