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5 Secrets to Using LinkedIn to Make Recruiting More Efficient
 

5 Secrets to Using LinkedIn to Make Recruiting More Efficient

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    5 Secrets to Using LinkedIn to Make Recruiting More Efficient 5 Secrets to Using LinkedIn to Make Recruiting More Efficient Presentation Transcript

    • ondensed) 5 Secrets. Shhh! 5 Secrets for a Competitive Recruiting Advantage on LinkedIn: A 30-minute Primer for Talent Acquisition Leaders Secondary: Reverse Logo on Color Background When a dark background is necessary, use the Ajax logotype in white and grey against a color background from the Ajax palette.
    • Agenda In the next 7 minutes: The Big Question 3 Things We Know the Solution Will Include The Solution Next Step WORKFORCEMARKETING.COM
    • How do you get a whole company aligned? (And why should you care?) WORKFORCEMARKETING.COM
    • How you see your company WORKFORCEMARKETING.COM
    • What the world sees WORKFORCEMARKETING.COM
    • When employees aren’t aligned, recruiting… costs more takes more work moves slower is less effective. WORKFORCEMARKETING.COM
    • Secret #1 WORKFORCEMARKETING.COM
    • Professional behavior, profersonal™ networks. inmaps.linkedinlabs.com WORKFORCEMARKETING.COM
    • People are PROFERSONAL™ WORKFORCEMARKETING.COM
    • Use LinkedIn to leverage your entire network to do your job better. WORKFORCEMARKETING.COM
    • Secret #2 WORKFORCEMARKETING.COM
    • Measure both activity & results. WORKFORCEMARKETING.COM
    • E.g., Activity Engagement Company Followers Total Status Shares June 391 87 July 561 120 WORKFORCEMARKETING.COM
    • E.g., Results 1.00 When Ajax researched employee brand alignment within the digital marketing space, we analyzed 51,608 employees at the 50 biggest companies. We found significant discrepancies between how companies articulate their brand message and how employees do (or don’t do) the same. 69.6% 0.67 } 60.9% Brand erosion caused by misalignment. Company Keyword Engagement Employee Keyword Engagement 34.3% 0.33 26.4% 19.6% 15.2% 16.9% 16.8% 13.0% 8.7% 0 10.4% 9.6% 6.5% 5.9% 4.4% 3.1% 0% Marketing Media Interactive Digital Social Brand Mobile Engagement 1.5% Audience Keywords WORKFORCEMARKETING.COM
    • touch points per offer first year turnover 90-day review ratings time to fill ratio accepts/offers cost per hire WORKFORCEMARKETING.COM
    • Secret #3 WORKFORCEMARKETING.COM
    • Complement policies with guidelines WORKFORCEMARKETING.COM
    • Policy Do’s and don’t’s. WORKFORCEMARKETING.COM
    • Based on your requests, here are 2 useful links: http://socialmediagovernance.com/policies.php (Examples of published policies & guidelines.) http://www.shoutlet.com/blog/2013/03/10-guidelines-to-include-in-your-social-media-policy/ (Considerations.) Guidelines Strategies for winning. WORKFORCEMARKETING.COM
    • Our Social Business Guidelines WORKFORCEMARKETING.COM
    • Secret #4 WORKFORCEMARKETING.COM
    • Like it or not, your life will be digitized. Contact // Ajax Workforce Marketing // 888 244-6698 // ajaxworkforcemarketing.com
    • Secret #5 WORKFORCEMARKETING.COM
    • Photo Name Headline Location & Industry Summary Specialties Jobs (Current & Past) Tools create possibilities. Publications Education Recommendations Connections Websites Twitter Public profile Applications Content Context Consistency Messaging strategies create success. WORKFORCEMARKETING.COM
    • Individuals Win personal & professional People struggle combine their lives into a single, focused story. WORKFORCEMARKETING.COM
    • Companies Win WORKFORCEMARKETING.COM
    • Summary What you do Differentiator Profersonal™ Keywords Multi-media WORKFORCEMARKETING.COM
    • Not just a photo… not even just a good photo… but the right photo. WORKFORCEMARKETING.COM
    • Same template. WORKFORCEMARKETING.COM
    • Workforce Marketing AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
    • Put existing company messaging into language that employees can use in casual conversation. Give employees the ability to genuinely make that messaging part of their online identity. (Resist the urge to over-think things.) AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
    • Professionals want genuine, effective digital profiles and good answer to the question, “What do you do?” Companies want aligned employer branding and greater reach. Everybody wins. AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
    • Brand Amplifier Scaling this is not trivial. Tools like Ajax’s Brand Amplifier can help provide messaging and profile development support to dispersed teams. WORKFORCEMARKETING.COM
    • Action! 1. Set your goals: figure out what the company wants to say. 2. Activate your employees: help them figure out what they want to say, and show them how leveraging the company’s message can help them amplify their brands. 3. Learn LinkedIn: use LinkedIn to get the word out as efficiently as possible. WORKFORCEMARKETING.COM
    • “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” –Benjamin Franklin Jason Seiden, CEO Ajax Workforce Marketing jason@ajaxwm.com in/seiden WORKFORCEMARKETING.COM