The Role of Incubator in
Startup Industry
Indra Purnama
Executive Director
Main Problems Faced by Startups

Funding

Business &
Technical
Advice

Market
Access
The Startup Ecosystem
Revenue

Series A/B/C &
Corporate VC
Angel & Seed
VC Firm

Founders

IPO,
M&A
Stability
Expansion

A...
Greatest Risk of a Startup?

Product
Development

or Customer & Market
Development
Business Model

Product

Problem & Intention
Customer Segment
A Good Startup Business

Users
Need It

Users
Loves It

Good
Revenue
Model

Assumption

Assumption

Assumption

Leap of Fa...
Measuring Startup Progress
Build

Idea

Focus

MVP

Speed

vs. Premature
Organization

vs. Running out
Resources
Learn

Va...
Developing Product in Agility
Measuring Outcome

To make sure that the
product is on the right
track
How we measure success
before revenue comes?
Defining Best Revenue Model

More
for Less

More
for
More

Less for
Less

Less for
More










Commerce and ret...
Engine of Growth
Engine of Growth

Main Parameter

Viral

Viral Coefficient
Number of customers that each customer get.
Vi...
Business Matchmaking
Market

Alumni
Investor

Partner
Indigo Incubator in Numbers
Facilities

6

Input

30

Startups

months

Incubation
Rp

250

million

Seed / Companies
Rp

...
THANK YOU
indra@mikti.org
@indraBarapraja
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[InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

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Transcript of "[InDMF 2013] Indra Purnama - Incubator Role in Startup Industry"

  1. 1. The Role of Incubator in Startup Industry Indra Purnama Executive Director
  2. 2. Main Problems Faced by Startups Funding Business & Technical Advice Market Access
  3. 3. The Startup Ecosystem Revenue Series A/B/C & Corporate VC Angel & Seed VC Firm Founders IPO, M&A Stability Expansion Angel Growth Incubator Gestation Time Launching Inception Prototype Garage Co-Working Pre-Seed Accelerator Seed Venture Exit
  4. 4. Greatest Risk of a Startup? Product Development or Customer & Market Development
  5. 5. Business Model Product Problem & Intention Customer Segment
  6. 6. A Good Startup Business Users Need It Users Loves It Good Revenue Model Assumption Assumption Assumption Leap of Faith Good Engine of Growth Assumption
  7. 7. Measuring Startup Progress Build Idea Focus MVP Speed vs. Premature Organization vs. Running out Resources Learn Validated Learning vs. Chasing Your Tail Measure Empiric Data
  8. 8. Developing Product in Agility
  9. 9. Measuring Outcome To make sure that the product is on the right track How we measure success before revenue comes?
  10. 10. Defining Best Revenue Model More for Less More for More Less for Less Less for More         Commerce and retail Subscriptions & usage fees Licensing Auctions and bids Advertising Data Transactions / Intermediation Freemium
  11. 11. Engine of Growth Engine of Growth Main Parameter Viral Viral Coefficient Number of customers that each customer get. Viral Coefficient > 1 means organic growth. Stickiness Rate of Compounding Number of new customer minus number of churn. Rate > 0 means organic growth. Paid Customer Live Time Value Average revenue per each customers, from day-1 they use product until they stop using it. LTV > Cost of Acquisition means organic growth.
  12. 12. Business Matchmaking Market Alumni Investor Partner
  13. 13. Indigo Incubator in Numbers Facilities 6 Input 30 Startups months Incubation Rp 250 million Seed / Companies Rp 2 billion Venture / Companies Market 150 million Customers 250 thousand Corporations 10 Countries
  14. 14. THANK YOU indra@mikti.org @indraBarapraja
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