Loic Dreamforce 2011
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Slides from 'Mobile Marketing: Stay Engaged Wherever You Are', a Dreamforce Session hosted by Seesmic's founder and CEO, Loïc Le Meur.

Slides from 'Mobile Marketing: Stay Engaged Wherever You Are', a Dreamforce Session hosted by Seesmic's founder and CEO, Loïc Le Meur.

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Loic Dreamforce 2011 Presentation Transcript

  • 1. Mobile Marketing:Stay engaged Wherever you are
    Loic Le Meur, Seesmic @loic
  • 2. Safe Harbor
    Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
    This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
    The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
    Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Loic Le Meur
    CEO,Seesmic
    @loic
  • 4. A few mobile social enterprise stories
  • 5. Generate leads even when they’re flying
  • 6. More flying: change a whole airline pricing on a Sunday using mobile
  • 7. Generate millions in revenue without any marketing: LeWeb
  • 8. Get 1.5 million people to download an app without any advertising
  • 9. Generate 200+ leads in a few hourswithout sending an email
  • 10. Mobile+Social are changing the way we do business
    Less email
    Almost no difference between professional time and personal: identities are merging
    Need to constantly interact > more mobile
    Why would enterprise software and devices be boring? People don’t want BBs, they want iPads
  • 11. The whole sales process is changing
    Generate a lead
    Know everything about this lead
    Use latest updates to make your meeting more enjoyable and efficient
    Follow your contact on the spot
    Add him to CRM with minimum effort
    Add history of calls, emails, meeting notes
  • 12. The Future of Mobile CRM Starts Now
  • 13. Demo time!
  • 14. Enterprise needs: Administration & Security
    In the Salesforce.com Interface, the Org Administrator:
    Grants Access Rights > Seesmic CRM reflects them.
    Manages Custom Fields > Seesmic CRM displays them.
    Three-tier security:
    Secured connectivity with Salesforce,
    Local database encryption,
    PIN code protection.
  • 15. Features: This is just the beginning…
    Custom Objects
    Real-time Notifications
    Full Chatter integration
    Social context
    Deep integration in the device
    Tablet support
    Geo-targeting
    Localization
    … And more, based on customer feedback
  • 16. Seesmic’s Commitment to Mobile CRM
    iPAD
    (Coming Soon)
    Windows 7
    (Coming Soon)
    Beta for Android (Today)
  • 17. Next Steps
    Download Seesmic CRM for Android Beta:http://seesmic.com/androidcrm
    Schedule a one-on-one demo:Booth: 1430Email: salesforce@seesmic.comPhone: 415-864-5642
    Stay tuned for Seesmic CRM updates:Email: salesforce@seesmic.comBlog: http://blog.seesmic.com
  • 18. Loic Le Meur
    CEO, Seesmic
    loic@seesmic.com
    Twitter @loic
    Facebook.com/loic
    Google Plus bit.ly/loicplus
  • 19.
  • 20. Lead
    Search
    Home Screen
  • 21. Create Lead
    Manage Fields
    Create Lead, Contact,
    Task, Event
  • 22. Tasks
    Sort Task
    Create Task