SeegerToyotaScion.com_AAA Cell Phones And Driving Research Update
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SeegerToyotaScion.com_AAA Cell Phones And Driving Research Update Presentation Transcript

  • 1. Cell Phones and Driving:
    Research Update
  • 2. AAA Foundation
    • Established in 1947
    • 3. 501(c)(3) Not-For-Profit
    • 4. Research affiliate of AAA/CAA
    • 5. North American Focus
  • Mission
    • Identify traffic safety problems
    • 6. Foster research that seeks solutions
    • 7. Disseminate information and educational resources
  • Funded through the generosity of
    and its members
  • 8. Two surveys used in this analysis:
    • 2008 Traffic Safety Culture Index
    • 9. CARAVAN omnibus survey
  • What’s the Problem?
    • As of Dec 2007, 84% of U.S. population or 255 million people were cell phone subscribers The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association)
    • 10. Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA)
    • 11. Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4.
  • The Research
    AAA Foundation’s Traffic Safety Culture Index
    • Nationally-representative telephone survey of U.S. adults ages 18+
    • 12. Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC
    • 13. Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving.
    Opinion Research Corporation’s CARAVAN
    • Nationally-representative cost-shared omnibus telephone survey
    • 14. Surveys conduced from September 4 through September 8, 2008 included questions from the AAA Foundation on cell phone use while driving.
  • Survey Results
    Both surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically:
    • 53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally
    • 15. 16-17% (both surveys) report doing this regularly
  • Younger Drivers
    • Surveys indicated that younger drivers are more likely to use a cell phone while driving the oldest age groups…
    • 16. …but it’s not just young drivers.
    • 17. Drivers aged 25-34 had highest rates of any cell phone use (TSCI) and of regular cell phone use while driving (both surveys)
    • 18. Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys)
  • Rates of Driver Cell Phone Use by Age
    *Full bar = any usage Shaded portion = often or very often
    **Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
  • 19. Text Messaging while Driving
    Both surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving:
    • 14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally
    • 20. 3% (both surveys) report doing this regularly
    • 21. Young drivers (ages 18-24) were by far the most likely to do this
  • Text Messaging while Driving by Age
    *Full bar = any usage Shaded portion = often or very often
    **Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
  • 22. “Do as I Say, Not as I Do”
    • TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem  But 46% of those same drivers later admitted to using a cell phone while driving!
  • People think hands-free is safer (It isn’t)
    • 2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone...
    • 23. …BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone.
    *Based on data collected in the CARAVAN survey
  • 24. “Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which could be a deadly mistake.”-J. Peter Kissinger, AAA Foundation President & CEO
  • 25. To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org.
  • 26. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
  • 27. Learn More About Seeger Toyota Scion
    To learn more about driving safe and choosing a protective automobile, visit http://seegertoyotascion.ning.com/