Here are two film posters based on the same
story. One is from 1971 and the other is from
2005, I am going to compare the difference
between the two and see how movie posters have
changed over time.
The background of the poster is plain which makes
the images and the writing stand out more.
Block colours are used for the images which make
them eye catching and draws the audience’s
attention.
There is a variety of little images rather than one
main image
The style of the writing is bubbly and flows
together well. The colour of the main writing links
together, going from light orange to dark brown.
There is more writing on this poster than the other
poster below.
This poster uses pastel colours to create a light
hearted feel to the image.
There is one main image which is of the main
character and the main focus of the poster.
Even though the main character on both
posters is the same, they are portrayed
differently. In this poster, he looks devious by
the way he is hiding behind his hat whereas the
previous poster has portrayed the character as
being almighty and powerful.
The poster above has made the images bright
and bold whereas the poster to the right has
used darker images.
The images used here are clearer and the poster
looks less cluttered compared to the one from
1971.
One of the things that is the same is the credits at
the bottom of the poster which gives additional
information about the film.
I think that over the years, posters have generally
become simpler and more eye-catching with
brighter colours. The main focus of the poster now
is of the image rather than the information about
the film. Because of the increase in blockbuster
films, it is more important to grab the audience’s
attention.