You Made a Video,
  Now What?


You Made
a Video,
Now
What?
              Michael Hoffman, CEO
              See3 Communic...
You Made a Video,
 Now What?



     STEP 1:
Redefine Viral
You Made a Video,
Now What?


Viral to who?
You Made a Video,
Now What?
You Made a Video,
   Now What?



       STEP 2:
  Think Before
Making Your Video
You Made a Video,
         Now What?

Ask These Questions:

1.   What are our goals?
2.   How will we measure success?
3. ...
You Made a Video,
Now What?
You Made a Video,
Now What?
You Made a Video,
Now What?



    STEP 3:
  Get Your
Video Online
You Made a Video,
Now What?
You Made a Video,
   Now What?



   What’s the
   Difference?
  Video Hosting
Video Distribution
You Made a Video,
       Now What?

The Case For:

1. It’s the biggest
2. Functions as a social network
3. Increased capab...
You Made a Video,
Now What?
You Made a Video,
Now What?
You Made a Video,
      Now What?

The Case For: All Across the Web
You Made a Video,
       Now What?

The Case For: Your Own Video Hosting

1. More pleasant user experience = more
   video...
You Made a Video,
Now What?
You Made a Video,
       Now What?

“We see integrating video content into
our CMS as a core strategy for the future
of ou...
You Made a Video,
Now What?



    STEP 4:
Spread Your
Videos to the
 Community
You Made a Video,
Now What?
You Made a Video,
       Now What?

Where To Start:

1. Develop relationships with bloggers
2. Build a following
3. Find e...
You Made a Video,
Now What?
You Made a Video,
Now What?
You Made a Video,
      Now What?

Blog Outreach
Twitter Outreach
Online Paid Ads
Care2/Hunger Site
    Communities
      ...
You Made a Video,
 Now What?



     STEP 5:
Test and Learn!
You Made a Video,
Now What?
You Made a Video,
Now What?
You Made a Video,
Now What?



 Discussion
Any Questions?
You Made a Video,
   Now What?




www.see3.net/guide
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You Made a Video, Now What?

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You Made a Video, Now What? session presented at NTEN Nonprofit Technology Conference April 27, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)

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You Made a Video, Now What?

  1. 1. You Made a Video, Now What? You Made a Video, Now What? Michael Hoffman, CEO See3 Communications, www.see3.net
  2. 2. You Made a Video, Now What? STEP 1: Redefine Viral
  3. 3. You Made a Video, Now What? Viral to who?
  4. 4. You Made a Video, Now What?
  5. 5. You Made a Video, Now What? STEP 2: Think Before Making Your Video
  6. 6. You Made a Video, Now What? Ask These Questions: 1. What are our goals? 2. How will we measure success? 3. Who do we want to see this? 4. How can we build interactivity into the video itself? Let’s Look @:
  7. 7. You Made a Video, Now What?
  8. 8. You Made a Video, Now What?
  9. 9. You Made a Video, Now What? STEP 3: Get Your Video Online
  10. 10. You Made a Video, Now What?
  11. 11. You Made a Video, Now What? What’s the Difference? Video Hosting Video Distribution
  12. 12. You Made a Video, Now What? The Case For: 1. It’s the biggest 2. Functions as a social network 3. Increased capabilities - HD, annotations, widescreen, open API 4. Familiarity and ease of use Let’s Look @:
  13. 13. You Made a Video, Now What?
  14. 14. You Made a Video, Now What?
  15. 15. You Made a Video, Now What? The Case For: All Across the Web
  16. 16. You Made a Video, Now What? The Case For: Your Own Video Hosting 1. More pleasant user experience = more video views 2. Better search functionalities 3. Rate and discuss within the community 4. CMS integration = staff and users can embed video more easily Let’s Look @:
  17. 17. You Made a Video, Now What?
  18. 18. You Made a Video, Now What? “We see integrating video content into our CMS as a core strategy for the future of our site…Video content is also important to capture a younger audience who are more used to consuming media in the video format and have come to expect video to be usably integrated into websites they frequent.” Brady Swenson, New Media Associate, RH Reality Check
  19. 19. You Made a Video, Now What? STEP 4: Spread Your Videos to the Community
  20. 20. You Made a Video, Now What?
  21. 21. You Made a Video, Now What? Where To Start: 1. Develop relationships with bloggers 2. Build a following 3. Find existing communities 4. Mix social media outreach with paid advertising 5. Connect to an action Let’s Look @:
  22. 22. You Made a Video, Now What?
  23. 23. You Made a Video, Now What?
  24. 24. You Made a Video, Now What? Blog Outreach Twitter Outreach Online Paid Ads Care2/Hunger Site Communities  Progressive  Student/Activist  Human Rights/Refugees  Women/Children  Religious
  25. 25. You Made a Video, Now What? STEP 5: Test and Learn!
  26. 26. You Made a Video, Now What?
  27. 27. You Made a Video, Now What?
  28. 28. You Made a Video, Now What? Discussion Any Questions?
  29. 29. You Made a Video, Now What? www.see3.net/guide
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