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Lesley	
  Mansford	
  
Trustee	
  
Razoo	
  Founda/on	
  
	
  
	
  
	
  
@lesleymansford,	
  @razoo	
  
Lesley@razoo.com	
...
• Why	
  Crowdfunding?	
  
• Launching	
  your	
  Campaign	
  
• Using	
  Social	
  Media	
  
• Special	
  Appeal	
  Tips	...
Why	
  Crowdfunding?	
  
Why	
  Crowdfunding?	
  
•  People	
  Give	
  to	
  People	
  
•  The	
  Most	
  Powerful	
  Form	
  of	
  Ask	
  is	
  a	...
Online	
  Giving:	
  	
  
13%	
  
	
  
Why	
  Crowdfunding?	
  
Growing	
  at:	
  	
  
35%	
  -­‐	
  55%	
  	
  
	
  
Why	
  Crowdfunding?	
  
It	
  Increases	
  Your	
  
Donor	
  Base	
  
	
  
It’s	
  Here	
  to	
  Stay	
  
It’s	
  Easy	
  
It’s	
  Efficient	
  
It’...
Launching	
  Your	
  Campaign	
  	
  
Just	
  Do	
  It	
  
Fail	
  Fast,	
  Fail	
  Forward	
  
	
  
How	
  to	
  Launch	
  
Pick	
  a	
  Well-­‐Defined	
  Goal	
  &	
  Deadline	
  
	
  
• 	
  $20,000	
  
• 	
  By	
  October	
  15,	
  2013	
  
• 	
...
Start	
   End	
  
Your	
  fundraiser	
  
should	
  look	
  like	
  this	
  
promote	
  
promote	
   Deadline	
  panic.	
  ...
Tell	
  Your	
  Story	
  and	
  Be	
  CreaVve	
  
	
  
How	
  to	
  Launch	
  
How	
  to	
  Launch	
  
Upload	
  
Content	
  
	
  
Images	
  are	
  Powerful…	
  
	
  
How	
  to	
  Launch	
  
Fundraisers	
  with	
  
videos	
  typically	
  	
  
earn	
  4X	
  more!	
  
…Videos	
  Even	
  More	
  So	
  
	
  
How	
  ...
Website	
  
Widget	
  
Social	
  Media	
  	
  
Press	
  Releases	
  
Promote	
  Your	
  Fundraiser	
  
	
  
How	
  to	
  L...
Build	
  momentum,	
  then	
  branch	
  out	
  
•  Staff	
  
•  Board	
  of	
  Directors	
  	
  
•  Key	
  Influencers	
  	
...
Ask	
  Clearly	
  	
  
Tie	
  to	
  Direct	
  Impact	
  
“$10	
  provides	
  500	
  liters	
  of	
  clean	
  drinking	
  
...
Using	
  Social	
  Media	
  
• 	
  Editorial	
  Calendar	
  
• 	
  Facebook	
  <	
  3	
  /	
  Day	
  
• 	
  Twiger	
  1+	
  /	
  Day	
  
• 	
  P2P	
  A...
• 	
  Mornings:	
  8	
  –	
  9AM	
  
• 	
  Lunch:	
  12	
  –	
  1PM	
  
• 	
  End	
  of	
  Day:	
  4:30	
  –	
  6PM	
  
• ...
• 	
  ?	
  Vs.	
  .	
  
• 	
  Media:	
  Photos,	
  Vids	
  
• 	
  Tag	
  Everyone!	
  
• 	
  EmoVcons	
  Rock!	
  :)	
  
•...
=	
  $18	
  
Share	
  &	
  Ask	
  for	
  Shares	
  
	
  	
  
Using	
  Social	
  Media	
  
 	
  
Think	
  50/50	
  
Using	
  Social	
  Media	
  
 
The	
  Ask:	
  5	
  Minutes/Week	
  
Form	
  a	
  Social	
  Media	
  MarkeVng	
  Commigee	
  
	
  	
  
Using	
  Social	
...
•  A/B	
  Splits:	
  Embrace	
  Data	
  vs.	
  Gut	
  
•  Op/mize	
  Subject,	
  Imagery,	
  &	
  Copy	
  
•  Allocate	
  ...
CELEBRATE!	
  	
  
Thank	
  Your	
  Donors	
  
	
  
• Announce	
  when	
  milestones	
  are	
  met
• Send	
  “thank	
  you”	
  notes
• Show	
  donors	
  their	
  impact
Thank...
Show	
  Donors	
  Their	
  Impact	
  
Thank	
  Your	
  Donors	
  
	
  
Thank	
  You!	
  
Darian@SM4NP.org	
  
Twiger:	
  @dheyman	
  
Lesley@Razoo.com	
  
Twiger:	
  @LesleyMansford	
  
Year-End Fundraising with Social Media
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Year-End Fundraising with Social Media

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Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?

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Transcript of "Year-End Fundraising with Social Media"

  1. 1. Lesley  Mansford   Trustee   Razoo  Founda/on         @lesleymansford,  @razoo   Lesley@razoo.com     Darian  Rodriguez  Heyman   Co-­‐Founder   Social  Media  for  Nonprofits         @dheyman,  @sm4nonprofits   Darian@SM4NP.org       Who  Are  We?  
  2. 2. • Why  Crowdfunding?   • Launching  your  Campaign   • Using  Social  Media   • Special  Appeal  Tips   • Celebrate:  Thank  Your  Donors   Agenda  
  3. 3. Why  Crowdfunding?  
  4. 4. Why  Crowdfunding?   •  People  Give  to  People   •  The  Most  Powerful  Form  of  Ask  is  a  “Peer  Ask”   •  Turn  Your  Donors  Into  Fundraisers  
  5. 5. Online  Giving:     13%     Why  Crowdfunding?  
  6. 6. Growing  at:     35%  -­‐  55%       Why  Crowdfunding?  
  7. 7. It  Increases  Your   Donor  Base     It’s  Here  to  Stay   It’s  Easy   It’s  Efficient   It’s  Social   Why  Crowdfunding?  
  8. 8. Launching  Your  Campaign    
  9. 9. Just  Do  It   Fail  Fast,  Fail  Forward     How  to  Launch  
  10. 10. Pick  a  Well-­‐Defined  Goal  &  Deadline     •   $20,000   •   By  October  15,  2013   •   SFES  Playground   •   For  647  Kids   How  to  Launch  
  11. 11. Start   End   Your  fundraiser   should  look  like  this   promote   promote   Deadline  panic.    Promote!     promote   promote   Not  like  this   Fundraiser  =  Campaign     Start   End   How  to  Launch  
  12. 12. Tell  Your  Story  and  Be  CreaVve     How  to  Launch  
  13. 13. How  to  Launch   Upload   Content    
  14. 14. Images  are  Powerful…     How  to  Launch  
  15. 15. Fundraisers  with   videos  typically     earn  4X  more!   …Videos  Even  More  So     How  to  Launch  
  16. 16. Website   Widget   Social  Media     Press  Releases   Promote  Your  Fundraiser     How  to  Launch  
  17. 17. Build  momentum,  then  branch  out   •  Staff   •  Board  of  Directors     •  Key  Influencers       •  Donors     •  Your  Social  Network     •  Volunteers     •  Friends     Start  With  Your  Inner  Circle       How  to  Launch  
  18. 18. Ask  Clearly     Tie  to  Direct  Impact   “$10  provides  500  liters  of  clean  drinking   water  to  refugees  in  Somalia.”   “   ”   Don’t  Be  Afraid  to  Ask       How  to  Launch  
  19. 19. Using  Social  Media  
  20. 20. •   Editorial  Calendar   •   Facebook  <  3  /  Day   •   Twiger  1+  /  Day   •   P2P  Asks  Are  Key   •   Seed  the  Tip  Jar   Using  Social  Media   Plan  for  Success      
  21. 21. •   Mornings:  8  –  9AM   •   Lunch:  12  –  1PM   •   End  of  Day:  4:30  –  6PM   •   Nights:  9:30  –  11PM   • Weekends  vs.  Wednesdays!   AcVve  Social  Media  Times       Using  Social  Media  
  22. 22. •   ?  Vs.  .   •   Media:  Photos,  Vids   •   Tag  Everyone!   •   EmoVcons  Rock!  :)   •   URLs:  Less  Vs.  More   •   Respond,  Recognize  &  Retweet   ROI  =  RealizaVon  of  Influence       Using  Social  Media  
  23. 23. =  $18   Share  &  Ask  for  Shares       Using  Social  Media  
  24. 24.     Think  50/50   Using  Social  Media  
  25. 25.   The  Ask:  5  Minutes/Week   Form  a  Social  Media  MarkeVng  Commigee       Using  Social  Media  
  26. 26. •  A/B  Splits:  Embrace  Data  vs.  Gut   •  Op/mize  Subject,  Imagery,  &  Copy   •  Allocate  Time  &  Staff  for  Implementa/on   •  Plan  on  Three  Email  Blasts   •  12/1,  12/31  &  Esp.  12/31   •  Integrate  Across  Media   Special  Appeal  Tips    
  27. 27. CELEBRATE!     Thank  Your  Donors    
  28. 28. • Announce  when  milestones  are  met • Send  “thank  you”  notes • Show  donors  their  impact Thank  Your  Donors    Stay  In  Touch  
  29. 29. Show  Donors  Their  Impact   Thank  Your  Donors    
  30. 30. Thank  You!   Darian@SM4NP.org   Twiger:  @dheyman   Lesley@Razoo.com   Twiger:  @LesleyMansford  
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