Webinar: Crafting a Nonprofit Video Strategy

Webinar: Crafting a Nonprofit Video Strategy - Presentation Transcript

Crafting a Nonprofit Video Strategy Crafting a Nonprofit Video Strategy United States: 916-233-3087 Access Code: 425-331-857 Michael Hoffman CEO, See3 Communications www.see3.net // @Michael_Hoffman

Crafting a Nonprofit Video Strategy Today’s Plan • How to Approach Video • Making a Plan • Distributing Your Videos Online • Metrics • Discussion

Crafting a Nonprofit Video Strategy The Day Our World Changed

Crafting a Nonprofit Video Strategy Your Website Is Your Channel

Crafting a Nonprofit Video Strategy

Crafting a Nonprofit Video Strategy Viral to who?

Crafting a Nonprofit Video Strategy Think Strategically • Current video assets • People • Events • Fundraising opportunities • Organizational goals

Crafting a Nonprofit Video Strategy Grow Your Video Strategy • Get your calendar out! • Determine what resources you’ll need • Build internal capacity • Make at least one more video next year than last • Write grants focusing on visual storytelling

Crafting a Nonprofit Video Strategy Plan Before Making Your Video

Crafting a Nonprofit Video Strategy Key Planning Questions 1. What are our goals? 2. Who are we trying to reach? 3. What message do we want to send? 4. How will we reach our audience? 5. What action do we want them to take? 6. How will we measure success?

Crafting a Nonprofit Video Strategy www.thatsnotcool.com

Crafting a Nonprofit Video Strategy So Many Ways to Show Video

Crafting a Nonprofit Video Strategy Benefits of 1. It’s the biggest 2. Functions as a social network 3. Increased capabilities - HD, annotations, widescreen, open API 4. Familiarity and ease of use 5. Nonprofit program

Crafting a Nonprofit Video Strategy Benefits of Your Own Video Solution 1. Video CMS - control and ease of use 2. Dynamic video content 3. Customized user experience 4. Better search functionalities 5. Rate and discuss within the community 6. SEO

Crafting a Nonprofit Video Strategy Question Besides YouTube, what other video sharing sites are best?

Crafting a Nonprofit Video Strategy Question When you upload a video to YouTube or Vimeo, who owns the rights?

Crafting a Nonprofit Video Strategy Question What do you think about hosting video on our own?

Crafting a Nonprofit Video Strategy The Best Video Is Useless Unless the Right People See It AND They Have the Means to Engage

Crafting a Nonprofit Video Strategy 7 Places to Start 1. Tie your video to an action/campaign 2. Mobilize your email list 3. Build relationships with bloggers 4. Reach out to partners 5. Distribute on social networks 6. Feature in multiple areas on website 7. Talk about it offline

Crafting a Nonprofit Video Strategy Metrics Don’t Forget to Test and Learn

Crafting a Nonprofit Video Strategy 4 Things You Can Do Right Now

Crafting a Nonprofit Video Strategy www.FlipVideoSpotlight.com

Crafting a Nonprofit Video Strategy www.YouTube.com/Nonprofits

Crafting a Nonprofit Video Strategy www.TubeMogul.com

Crafting a Nonprofit Video Strategy Build a Media Library

Crafting a Nonprofit Video Strategy Question How should we catalogue and label our media library?

Crafting a Nonprofit Video Strategy Question How can we find bloggers who care about our niche?

Crafting a Nonprofit Video Strategy Question If we don’t have many in-person events, how should we think about gathering raw footage?

Crafting a Nonprofit Video Strategy Question Do we always need video releases?

Crafting a Nonprofit Video Strategy Question What if there is a song you want to use that needs to be licensed?

Crafting a Nonprofit Video Strategy Question Suggestions for live streaming?