Video Storytelling
and Strategy
Michael Hoffman
WeAreMedia Webinar: September 23, 2009

Video Storytelling
and Strategy
Video Storytelling
and Strategy
Michael Hoffman
CEO, See3 Communications
www.see3.net // @Michael_Hoffman

Video Storytelling
and Strategy
Today’s Plan
• How to Approach Video
• Making a Plan
• Types of Video Storytelling
• Takeaways
• Discussion

Video Storytelling
and Strategy
The Day Our
World Changed

Video Storytelling
and Strategy
Your Website Is
Your Channel

Video Storytelling
and Strategy

Video Storytelling
and Strategy

Video Storytelling
and Strategy
Viral to who?

Video Storytelling
and Strategy

Video Storytelling
and Strategy
Plan Before
Making Your Video

Video Storytelling
and Strategy
Think Strategically
• Current video assets
• People
• Events
• Fundraising opportunities
• Organizational goals

Video Storytelling
and Strategy
Key Planning Questions
1. What are our goals?
2. Who are we trying to reach?
3. What message do we want to send?
4. How will we reach our audience?
5. What action do we want them to take?
6. How will we measure success?

Video Storytelling
and Strategy
Finding Your Story
1. Who is your audience?
2. Who represents your work?
3. What makes you different?
4. What resources do you have?
5. What is your “ask”?
6. How will you use the video?

Video Storytelling
and Strategy
DIY/Vlog: Why Tuesday

Video Storytelling
and Strategy
Streaming: Case Found.

Video Storytelling
and Strategy
“Dia-Vlog”

Video Storytelling
and Strategy
Documentary: AJWS

Video Storytelling
and Strategy
PSA: Chicago Women’s
Foundation

Video Storytelling
and Strategy
Dramatic: Connecticut
Education Association

Video Storytelling
and Strategy
Man-on-the-Street:
Amnesty International

Video Storytelling
and Strategy
Animation: NARAL

Video Storytelling
and Strategy
So Many Ways to Show Video

Video Storytelling
and Strategy
Benefits of
1. It’s the biggest
2. Functions as a social network
3. Increased capabilities - HD, annotations,
widescreen, open API
4. Familiarity and ease of use
5. Nonprofit program

Video Storytelling
and Strategy
Benefits of Your Own Video Solution
1. Video CMS - control and ease of use
2. Dynamic video content
3. Customized user experience
4. Better search functionalities
5. Rate and discuss within the community
6. SEO

Video Storytelling
and Strategy
4 Things
You Can Do
Right Now

Video Storytelling
and Strategy
www.FlipVideoSpotlight.com

Video Storytelling
and Strategy
www.YouTube.com/Nonprofits

Video Storytelling
and Strategy
www.TubeMogul.com

Video Storytelling
and Strategy
Build a Media Library

Video Storytelling
and Strategy
More questions?
Michael Hoffman
michael@see3.net
773-784-7333
www.see3.net/guide