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Video Storytelling
                and Strategy
           Michael Hoffman




WeAreMedia Webinar: September 23, 2009
Video Storytelling
   and Strategy


Video Storytelling
and Strategy



            Michael Hoffman
            CEO, See3 ...
Video Storytelling
     and Strategy


Today’s Plan
•   How to Approach Video
•   Making a Plan
•   Types of Video Storyte...
Video Storytelling
and Strategy


 The Day Our
World Changed
Video Storytelling
 and Strategy


Your Website Is
 Your Channel
Video Storytelling
and Strategy
Video Storytelling
and Strategy
Video Storytelling
and Strategy


Viral to who?
Video Storytelling
and Strategy
Video Storytelling
  and Strategy




   Plan Before
Making Your Video
Video Storytelling
     and Strategy


Think Strategically
•   Current video assets
•   People
•   Events
•   Fundraising ...
Video Storytelling
      and Strategy

Key Planning Questions

1.   What are our goals?
2.   Who are we trying to reach?
3...
Video Storytelling
      and Strategy

Finding Your Story

1.   Who is your audience?
2.   Who represents your work?
3.   ...
Video Storytelling
 and Strategy

DIY/Vlog: Why Tuesday
Video Storytelling
 and Strategy

Streaming: Case Found.
Video Storytelling
and Strategy

      “Dia-Vlog”
Video Storytelling
and Strategy

Documentary: AJWS
Video Storytelling
 and Strategy
PSA: Chicago Women’s
Foundation
Video Storytelling
and Strategy
Dramatic: Connecticut
Education Association
Video Storytelling
and Strategy

Man-on-the-Street:
Amnesty International
Video Storytelling
and Strategy

 Animation: NARAL
Video Storytelling
   and Strategy

So Many Ways to Show Video
Video Storytelling
     and Strategy

Benefits of

1. It’s the biggest
2. Functions as a social network
3. Increased capab...
Video Storytelling
      and Strategy

Benefits of Your Own Video Solution

1.   Video CMS - control and ease of use
2.   ...
Video Storytelling
and Strategy



   4 Things
  You Can Do
  Right Now
Video Storytelling
and Strategy

 www.FlipVideoSpotlight.com
Video Storytelling
and Strategy

www.YouTube.com/Nonprofits
Video Storytelling
and Strategy

    www.TubeMogul.com
Video Storytelling
and Strategy

     Build a Media Library
Video Storytelling
and Strategy

   More questions?
       Michael Hoffman
         michael@see3.net
          773-784-733...
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We Are Media - "Video Storytelling for Nonprofits"

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See3 talks about video storytelling as part of We Are Media's webinar series. Chat Leader: David Neff. Co-presenter: Britt Bravo.

Goal: To understand how to use blogging and video blogging tools to strategically tell your organization’s story or get others to share the story.

Published in: Technology, Business
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Transcript of "We Are Media - "Video Storytelling for Nonprofits""

  1. 1. Video Storytelling and Strategy Michael Hoffman WeAreMedia Webinar: September 23, 2009
  2. 2. Video Storytelling and Strategy Video Storytelling and Strategy Michael Hoffman CEO, See3 Communications www.see3.net // @Michael_Hoffman
  3. 3. Video Storytelling and Strategy Today’s Plan • How to Approach Video • Making a Plan • Types of Video Storytelling • Takeaways • Discussion
  4. 4. Video Storytelling and Strategy The Day Our World Changed
  5. 5. Video Storytelling and Strategy Your Website Is Your Channel
  6. 6. Video Storytelling and Strategy
  7. 7. Video Storytelling and Strategy
  8. 8. Video Storytelling and Strategy Viral to who?
  9. 9. Video Storytelling and Strategy
  10. 10. Video Storytelling and Strategy Plan Before Making Your Video
  11. 11. Video Storytelling and Strategy Think Strategically • Current video assets • People • Events • Fundraising opportunities • Organizational goals
  12. 12. Video Storytelling and Strategy Key Planning Questions 1. What are our goals? 2. Who are we trying to reach? 3. What message do we want to send? 4. How will we reach our audience? 5. What action do we want them to take? 6. How will we measure success?
  13. 13. Video Storytelling and Strategy Finding Your Story 1. Who is your audience? 2. Who represents your work? 3. What makes you different? 4. What resources do you have? 5. What is your “ask”? 6. How will you use the video?
  14. 14. Video Storytelling and Strategy DIY/Vlog: Why Tuesday
  15. 15. Video Storytelling and Strategy Streaming: Case Found.
  16. 16. Video Storytelling and Strategy “Dia-Vlog”
  17. 17. Video Storytelling and Strategy Documentary: AJWS
  18. 18. Video Storytelling and Strategy PSA: Chicago Women’s Foundation
  19. 19. Video Storytelling and Strategy Dramatic: Connecticut Education Association
  20. 20. Video Storytelling and Strategy Man-on-the-Street: Amnesty International
  21. 21. Video Storytelling and Strategy Animation: NARAL
  22. 22. Video Storytelling and Strategy So Many Ways to Show Video
  23. 23. Video Storytelling and Strategy Benefits of 1. It’s the biggest 2. Functions as a social network 3. Increased capabilities - HD, annotations, widescreen, open API 4. Familiarity and ease of use 5. Nonprofit program
  24. 24. Video Storytelling and Strategy Benefits of Your Own Video Solution 1. Video CMS - control and ease of use 2. Dynamic video content 3. Customized user experience 4. Better search functionalities 5. Rate and discuss within the community 6. SEO
  25. 25. Video Storytelling and Strategy 4 Things You Can Do Right Now
  26. 26. Video Storytelling and Strategy www.FlipVideoSpotlight.com
  27. 27. Video Storytelling and Strategy www.YouTube.com/Nonprofits
  28. 28. Video Storytelling and Strategy www.TubeMogul.com
  29. 29. Video Storytelling and Strategy Build a Media Library
  30. 30. Video Storytelling and Strategy More questions? Michael Hoffman michael@see3.net 773-784-7333 www.see3.net/guide
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