We Are Media - "Video Storytelling for Nonprofits"
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We Are Media - "Video Storytelling for Nonprofits"

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See3 talks about video storytelling as part of We Are Media's webinar series. Chat Leader: David Neff. Co-presenter: Britt Bravo. ...

See3 talks about video storytelling as part of We Are Media's webinar series. Chat Leader: David Neff. Co-presenter: Britt Bravo.

Goal: To understand how to use blogging and video blogging tools to strategically tell your organization’s story or get others to share the story.

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We Are Media - "Video Storytelling for Nonprofits" Presentation Transcript

  • 1. Video Storytelling and Strategy Michael Hoffman WeAreMedia Webinar: September 23, 2009
  • 2. Video Storytelling and Strategy Video Storytelling and Strategy Michael Hoffman CEO, See3 Communications www.see3.net // @Michael_Hoffman
  • 3. Video Storytelling and Strategy Today’s Plan • How to Approach Video • Making a Plan • Types of Video Storytelling • Takeaways • Discussion
  • 4. Video Storytelling and Strategy The Day Our World Changed
  • 5. Video Storytelling and Strategy Your Website Is Your Channel
  • 6. Video Storytelling and Strategy
  • 7. Video Storytelling and Strategy
  • 8. Video Storytelling and Strategy Viral to who?
  • 9. Video Storytelling and Strategy
  • 10. Video Storytelling and Strategy Plan Before Making Your Video
  • 11. Video Storytelling and Strategy Think Strategically • Current video assets • People • Events • Fundraising opportunities • Organizational goals
  • 12. Video Storytelling and Strategy Key Planning Questions 1. What are our goals? 2. Who are we trying to reach? 3. What message do we want to send? 4. How will we reach our audience? 5. What action do we want them to take? 6. How will we measure success?
  • 13. Video Storytelling and Strategy Finding Your Story 1. Who is your audience? 2. Who represents your work? 3. What makes you different? 4. What resources do you have? 5. What is your “ask”? 6. How will you use the video?
  • 14. Video Storytelling and Strategy DIY/Vlog: Why Tuesday
  • 15. Video Storytelling and Strategy Streaming: Case Found.
  • 16. Video Storytelling and Strategy “Dia-Vlog”
  • 17. Video Storytelling and Strategy Documentary: AJWS
  • 18. Video Storytelling and Strategy PSA: Chicago Women’s Foundation
  • 19. Video Storytelling and Strategy Dramatic: Connecticut Education Association
  • 20. Video Storytelling and Strategy Man-on-the-Street: Amnesty International
  • 21. Video Storytelling and Strategy Animation: NARAL
  • 22. Video Storytelling and Strategy So Many Ways to Show Video
  • 23. Video Storytelling and Strategy Benefits of 1. It’s the biggest 2. Functions as a social network 3. Increased capabilities - HD, annotations, widescreen, open API 4. Familiarity and ease of use 5. Nonprofit program
  • 24. Video Storytelling and Strategy Benefits of Your Own Video Solution 1. Video CMS - control and ease of use 2. Dynamic video content 3. Customized user experience 4. Better search functionalities 5. Rate and discuss within the community 6. SEO
  • 25. Video Storytelling and Strategy 4 Things You Can Do Right Now
  • 26. Video Storytelling and Strategy www.FlipVideoSpotlight.com
  • 27. Video Storytelling and Strategy www.YouTube.com/Nonprofits
  • 28. Video Storytelling and Strategy www.TubeMogul.com
  • 29. Video Storytelling and Strategy Build a Media Library
  • 30. Video Storytelling and Strategy More questions? Michael Hoffman michael@see3.net 773-784-7333 www.see3.net/guide