The Age of YouTube: Using Video Online to Reach the Masses Michael Hoffman, CEO See3 Communications. www.see3.net

This is our world.

Information OVERLOAD www.see3.net

Video has the power to break through.

Video: It’s what’s for dinner.

Your website is your channel.

Be portable. www.see3.net

And she told 2 friends and so on and so on…

L - Laugh out loud funny E - Edgy: Content that crosses some boundaries and challenges people G - Gripping: Captures your attention and holds it for the duration S - Sexual: nonpornographic sexual angle tends to go viral *courtesy of Dynamic Logic Inc.

L - Laugh out loud funny

E - Edgy: Content that crosses some boundaries and challenges people

G - Gripping: Captures your attention and holds it for the duration

S - Sexual: nonpornographic sexual angle tends to go viral

*courtesy of Dynamic Logic Inc.

So, what do you do? www.see3.net

Find the Stories in your Organization How did your nonprofit get started? What do your programs try to solve? How are you making a difference that is uniquely yours? Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities Show that you are learning from your mistakes (what you learned and how to make it better) Where is your organization going in the future? www.see3.net *Courtesy of Andy Goodman

Find the Stories in your Organization

How did your nonprofit get started?

What do your programs try to solve?

How are you making a difference that is uniquely yours?

Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities

Show that you are learning from your mistakes (what you learned and how to make it better)

Where is your organization going in the future?

http://tinyurl.com/22rg84 www.see3.net Man-on-the-Street

http://tinyurl.com/2xrrpa www.see3.net PSA

www.see3.net Documentary http://tinyurl.com/26lalv

Beyond the dinner video… www.see3.net ?

A Dinner Video can become... direct response pieces intro videos web bytes & web clips recruitment videos slideshows www.see3.net

direct response pieces

intro videos

web bytes & web clips

recruitment videos

slideshows

The Usual Suspects.

Reach beyond the choir.

Video is a means, not an end.

www.see3.net Take-Aways Build a library of original footage Create your dinner videos with repurposing in mind Put your video up on YouTube, Metacafe, Facebook, Myspace, and StumbleUpon Care2 and AOL Banners

Take-Aways

Build a library of original footage

Create your dinner videos with repurposing in mind

Put your video up on YouTube, Metacafe, Facebook, Myspace, and StumbleUpon

Care2 and AOL Banners

www.see3.net