• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Age Of YouTube: Using Online Video to Reach the Masses
 

The Age Of YouTube: Using Online Video to Reach the Masses

on

  • 4,964 views

From his session at the 2008 NTEN Nonprofit Technology Conference, See3 CEO Michael Hoffman covers the world of nonprofit video from storytelling to distribution. He answers questions like: What will ...

From his session at the 2008 NTEN Nonprofit Technology Conference, See3 CEO Michael Hoffman covers the world of nonprofit video from storytelling to distribution. He answers questions like: What will compel your best supporters to give their money and time? What messages resonate in your community and how can you amplify these messages to reach new audiences? How do you get ROI from your video distribution strategy?

Statistics

Views

Total Views
4,964
Views on SlideShare
4,832
Embed Views
132

Actions

Likes
5
Downloads
98
Comments
1

7 Embeds 132

http://blog.see3.net 83
http://blog.see3.com 21
http://www.xsitemarketing.com 11
http://localhost 11
http://www.slideshare.net 4
http://translate.googleusercontent.com 1
http://see3.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Age Of YouTube: Using Online Video to Reach the Masses The Age Of YouTube: Using Online Video to Reach the Masses Presentation Transcript

    • The Age of YouTube: Using Video Online to Reach the Masses Michael Hoffman, CEO See3 Communications. www.see3.net
    • This is our world.
    • Information OVERLOAD www.see3.net
    •  
    •  
    • Video has the power to break through.
    • Video: It’s what’s for dinner.
    • Your website is your channel.
    • Be portable. www.see3.net
    • And she told 2 friends and so on and so on…
      • L - Laugh out loud funny
      • E - Edgy: Content that crosses some boundaries and challenges people
      • G - Gripping: Captures your attention and holds it for the duration
      • S - Sexual: nonpornographic sexual angle tends to go viral
          • *courtesy of Dynamic Logic Inc.
    • So, what do you do? www.see3.net
      • Find the Stories in your Organization
      • How did your nonprofit get started?
      • What do your programs try to solve?
      • How are you making a difference that is uniquely yours?
      • Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities
      • Show that you are learning from your mistakes (what you learned and how to make it better)
      • Where is your organization going in the future?
      www.see3.net *Courtesy of Andy Goodman
    • http://tinyurl.com/22rg84 www.see3.net Man-on-the-Street
    • http://tinyurl.com/2xrrpa www.see3.net PSA
    • www.see3.net Documentary http://tinyurl.com/26lalv
    • Beyond the dinner video… www.see3.net ?
    • A Dinner Video can become...
      • direct response pieces
      • intro videos
      • web bytes & web clips
      • recruitment videos
      • slideshows
      www.see3.net
    • The Usual Suspects.
    • Reach beyond the choir.
    • Video is a means, not an end.
    • www.see3.net
      • Take-Aways
      • Build a library of original footage
      • Create your dinner videos with repurposing in mind
      • Put your video up on YouTube, Metacafe, Facebook, Myspace, and StumbleUpon
      • Care2 and AOL Banners
    • www.see3.net