Social Media for
Small Businesses
Social
Media for
Small
Businesses
Michael Hoffman, CEO
See3 Communications, www.see3.net

Social Media for
Small Businesses
Big Picture

Social Media for
Small Businesses
#1
DON’T PANIC!

Social Media for
Small Businesses
#2
Blurring Lines
Personal/Professional
Inside/Outside

Social Media for
Small Businesses
#3
Social Media is Not
About Technology

Social Media for
Small Businesses
It’s About
1. Effective Storytelling
2. Listening
3. Transparency
4. Accountability
5. Genuine Relationships

Social Media for
Small Businesses
Tools

Social Media for
Small Businesses

Social Media for
Small Businesses
Listening/Search Tools: Google Reader, Google Alerts
Web Tools: Google Analytics, Feedburner
Blog: Wordpress, Tumblr, TypePad, Blogger, LiveJournal
Social Conversation: Twitter, Email
Social Profile: Facebook, MySpace, Ning, LinkedIn
Social Bookmarking: Del.icio.us, StumbleUpon, Digg
Media Sharing: YouTube, Flickr, Vimeo, SlideShare

Social Media for
Small Businesses
Case Studies

Social Media for
Small Businesses
Case #1: Caminito Argentinean Steakhouse

Social Media for
Small Businesses
Key Takeaway: Establish Your Expertise
Blog: Customers can see steak recipes and
other information for food lovers
YouTube Channel: Customers can watch
“how to” videos on YouTube from a master
chef

Social Media for
Small Businesses
Key Takeaway: Build Relationships
Yelp: The Carminitos team monitors their
Yelp profile and other user feedback to build
and maintain relationships, as well as
empower evangelists

Social Media for
Small Businesses
Case #2: Joffrey’s Coffee and Tea Company

Social Media for
Small Businesses
Key Takeaway: Leverage bloggers and
make your product relevant offline
Blog: The Joffrey’s team targeted specific
bloggers and blog readers, working to build
and maintain relationships with them
through product samples and active
interaction

Social Media for
Small Businesses
Great.
But what can I
do right now?

Social Media for
Small Businesses
1. Get Google Analytics
2. Create Google Alerts
3. Start Twitter account

Social Media for
Small Businesses
www.see3.net