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Social Media Small Business

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See3 CEO Michael Hoffman talks about Social Media for Small Businesses at an event hosted by the Lake Forest Chamber of Commerce.

See3 CEO Michael Hoffman talks about Social Media for Small Businesses at an event hosted by the Lake Forest Chamber of Commerce.

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  • 1. Social Media for Small Businesses Social Media for Small Businesses Michael Hoffman, CEO See3 Communications, www.see3.net
  • 2. Social Media for Small Businesses Big Picture
  • 3. Social Media for Small Businesses #1 DON’T PANIC!
  • 4. Social Media for Small Businesses #2 Blurring Lines Personal/Professional Inside/Outside
  • 5. Social Media for Small Businesses #3 Social Media is Not About Technology
  • 6. Social Media for Small Businesses It’s About 1. Effective Storytelling 2. Listening 3. Transparency 4. Accountability 5. Genuine Relationships
  • 7. Social Media for Small Businesses Tools
  • 8. Social Media for Small Businesses
  • 9. Social Media for Small Businesses Listening/Search Tools: Google Reader, Google Alerts Web Tools: Google Analytics, Feedburner Blog: Wordpress, Tumblr, TypePad, Blogger, LiveJournal Social Conversation: Twitter, Email Social Profile: Facebook, MySpace, Ning, LinkedIn Social Bookmarking: Del.icio.us, StumbleUpon, Digg Media Sharing: YouTube, Flickr, Vimeo, SlideShare
  • 10. Social Media for Small Businesses Case Studies
  • 11. Social Media for Small Businesses Case #1: Caminito Argentinean Steakhouse
  • 12. Social Media for Small Businesses Key Takeaway: Establish Your Expertise Blog: Customers can see steak recipes and other information for food lovers YouTube Channel: Customers can watch “how to” videos on YouTube from a master chef
  • 13. Social Media for Small Businesses Key Takeaway: Build Relationships Yelp: The Carminitos team monitors their Yelp profile and other user feedback to build and maintain relationships, as well as empower evangelists
  • 14. Social Media for Small Businesses Case #2: Joffrey’s Coffee and Tea Company
  • 15. Social Media for Small Businesses Key Takeaway: Leverage bloggers and make your product relevant offline Blog: The Joffrey’s team targeted specific bloggers and blog readers, working to build and maintain relationships with them through product samples and active interaction
  • 16. Social Media for Small Businesses Great. But what can I do right now?
  • 17. Social Media for Small Businesses 1. Get Google Analytics 2. Create Google Alerts 3. Start Twitter account
  • 18. Social Media for Small Businesses www.see3.net

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