Social Media Boot Camp: Measuring Your Impact
Upcoming SlideShare
Loading in...5
×
 

Social Media Boot Camp: Measuring Your Impact

on

  • 237 views

In this presentation, social media expert John Kenyon shares tools and tricks for simple tracking and analysis to ensure that your social media program and campaign aren't just engaging — but also ...

In this presentation, social media expert John Kenyon shares tools and tricks for simple tracking and analysis to ensure that your social media program and campaign aren't just engaging — but also generate measurable impact for nonprofit organizations.

Statistics

Views

Total Views
237
Views on SlideShare
237
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Boot Camp: Measuring Your Impact Social Media Boot Camp: Measuring Your Impact Presentation Transcript

    • Flickrphoto:LeoL30 Measuring Social Media SuccessPresented by John Kenyon
    • 1. I have defined goals for social media 2. I regularly measure progress towards my goals 3. I use data to decide future activity Polls Flickr:Nicholassweetenough
    • Focus Sharing Measurement Discussion
    • Focus How can I define and create measurable outcomes? How can I make data-informed decisions? Flickrphoto:prawnpie
    • Measurable Set a GOAL Define OBJECTIVE Try STRATEGIES & TACTICS MEASURE progress ADJUST Flickrphoto:prawnpie
    • Goal Mission – #EndHomelessness Strategic Goal – Keep The Conversation Going Comm Goal – Participate in existing conversations Focus on sharing client stories
    • Measureable Objective By X date: X Number of Posts with Comments X Number of Comments per Post X Number of Posts Shared Can be number, % increase, other
    • Strategies | Tactics Client-centered storytelling Mine data on past activity for what works, do more of that Focus content - Content theme by month Include visuals, request to share Flickr:NatalieMaynor
    • What Is Your Measureable Objective? Flickr:Stratogen
    • Sharing
    • Embedded Sharing
    • Monthly Report Quarterly Review Editorial Calendar Culture of Content Generation Flickrphoto:See-mingLee Toolbox
    • Top Content Website Page Visits Email Clicks Social Media Engagement Review Trends Quarterly Flickrphoto:See-mingLee Monthly Report
    • Editorial Calendar http://www.lightboxcollaborative.com/2014-editorial-calendar Content
    • Track website, email + social media metrics
    • Metrics Focus on what content is popular/not Review quarterly, adjust strategy & goals Set benchmarks, try tactics to get there
    • Website
    • WebsiteSocial
    • Email
    • analytics.twitter.com
    • Your Own Metrics are More Important Interesting to Compare No True Industry-Wide Benchmark
    • How do you track metrics? How might you do it differently moving forward? Reflection
    • Advanced Metrics: Return on Effort Traffic, Social Hub Content Quality/Relevance Share of Voice Community Size/Engagement Sentiment
    • Coaching Session 3/26 Gather Baseline Data Pick an Objective Choose Strategy & Tactics We’ll discuss on the call
    • Template
    • Review Sharing Tracking Quarterly Review Trends not Snapshots Benchmark Evaluate Flickrphoto:LeoL30
    • Resources
    • Question & Discussion Ideas for Experiments Your Experiences Organizational Capacity Tools Metrics www.davidarmano.com
    • All Images: Flickr - Creative Commons License