Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messaging - See3 Communications, NTC 2012

DA TITLE ETCDANNY ALPERT EXECUTIVE PRODUCER, SEE 3 MICHAEL HOFFMAN, CEO, SEE3

About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.

What the F*@Kis Storytelling?

When storytelling starts to mean everythingit begins to mean nothing + =

H T T P : / / S T O P T H E C H O D D Y. O R G /

So why the obsession with storytelling ?Why now? Is it that now we all have the power to tell stories?Do we all really have a story worth telling? DISCUSSION

What makes a story worth telling?

There are NO RULES TO STORYTELLINGThere are some directions you can go that work

FINDING YOUR STORY: LOOK AROUND What makes youlean forward?

MAKING YOUR STORY WORKWHAT ARE YOU SAYING?A clear message – you know exactly what you’re trying to say to them. You aresaying it in the clearest way possibleWHO ARE YOU TRYING TO REACH?Clear understanding of who you’re trying to reach – your audience is specific,there’s no such thing as a general publicWHAT DO YOU WANT THEM TO DO?A clear call to action – you know exactly what you want them to do

D O G O O D E R AW A R D S

KEEP ITSIMPLE

U N I C E F

CREATE IDENTIFICATION + ASPIRATION

W I D E P T O F C H I L D R E N A N D F A M I L I E S : F O S T E R PA R E N T S

INSPIRE ACTION

P R O T E C T O U R D E F E N D E R S

P R O T E C T O U R D E F E N D E R S : A C T I O N PA G E

C Y S T I C F I B R O S I S F O U N D AT I O N

Oh no?! MAKE ‘EM LAUGH. Hahaha! MAKE ‘EM CRY.

W I N N I P E G H U M A N E S O C I E T Y

MAKE IT AUTHENTIC.

D E F I N E A M E R I C A N

BE THE MOON

V I S I B L E M E N

connectTO THE ZEITGEIST

M E AT L E S S M O N D AY

Take the audiencesomeplace they can’tgo on their own . . .and bring them backchanged.

C H A R I T Y W AT E R

K O N Y 2 0 1 2

Find yourvoice

BE BRAVE BE BOLD BE REALBE PROLIFIC

A story that invites the viewer to open a door tonew awareness, insight and responsiveness is a story worth telling.

<Session Title Here>#12NTCvideoDanny AlpertMichael Hoffman

Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! INSERT QR CODE HERE or Online at www.nten.org/ntc/eval

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Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messaging - See3 Communications, NTC 2012

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