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Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messaging - See3 Communications, NTC 2012
 

Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messaging - See3 Communications, NTC 2012

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This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an ...

This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an award-winning film maker and See3's executive producer will discuss new best practices for using video to communicate complex or otherwise challenging concepts into understandable and compelling visual stories. Topics will include scripting, fresh production techniques, animation and motion graphics, and the creation of short form story arcs that create emotional impact. Additionally, we will be reviewing a roundup of the year's best, most hard-hitting nonprofit video to deconstruct some of the most useful cinematic devices that producers are using in their content and ways that original producers can learn and adopt new approaches.

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  • Storytelling can be anything—It is an overused term right now
  • Like this – everything has it cultural moment.The girl effect, the choddy
  • I believe that the answer to this question is critical— it separates the effective from the wasted story telling opportunities. We all encounter a LOT of online story-telling blah, blah. Most of this has to do with stories that a) are told because they could be, b) are self aggrandizing or over packaged. This is not to say that work done by the majority of non-profits is not important— it is vital. But stories are only a tool and are worth telling only if you really have thought the “what” and “why” of your story through. Story telling is an art, there are no rules, but there are things to think about that will help you do this.
  • The best stories make complex ideas to simple. If possible keep your story to one message, idea, theme; viewer often miss the point you really want too make if youpresent them with too many secondary messages
  • The best stories make complex ideas to simple. If possible keep your story to one message, idea, theme; viewer often miss the point you really want too make if youpresent them with too many secondary messages
  • Connect your work to big ideas, to things that matter to the viewer. Viewers are not inharently interested in your story, rather they want to feel how your story connects to theirs. They will connect to your story even more if you can paint an future that your story and together with theirs can aspire to.
  • If you have succeeded in getting their attention, take advantage of this by connecting the dots and showing the viewer how to take action, through your work, to make the aspiration real. And don’t forget that just telling them is not enough, give them the tools to achieve this. Make an explicit call to action and give a link or other tools to make it as easy as possible
  • Video works most effectively when it creates a sense of identification between the viewer and the people in the story. People connect to people. As a result, be careful not to make your story about ideas, programs or policies, but the people who personify them.
  • Feelings make people act. Avoid policy talk and intellectualized language.
  • This is one point which will always trump production value and quality. A real moment and genuine emotion are truly powerful. If you try to fake it your audience will know it instinctively, and then you will have lost them.
  • What he means is that its often better to tell stories of your works impact or to hear peopleoutside your org talking about how great you are, than to hear you saying how great you. Like the moon, you can bask in the reflected light more than radiate your own
  • The viewer will always encounter your story in the here and now. How does it connect to this? Keep an eye on politics, culture and other current events and find stories that connect to yours.
  • Finally, when I talk about the long form documentary work that I say that this work has the potential to take the audience someplace they can’t go on their own and bring them back changed.

Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messaging - See3 Communications, NTC 2012 Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messaging - See3 Communications, NTC 2012 Presentation Transcript

  • DA TITLE ETCDANNY ALPERT EXECUTIVE PRODUCER, SEE 3 MICHAEL HOFFMAN, CEO, SEE3
  • About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
  • What the F*@Kis Storytelling?
  • When storytelling starts to mean everythingit begins to mean nothing + =
  • H T T P : / / S T O P T H E C H O D D Y. O R G /
  • So why the obsession with storytelling ?Why now? Is it that now we all have the power to tell stories?Do we all really have a story worth telling? DISCUSSION
  • What makes a story worth telling?
  • There are NO RULES TO STORYTELLINGThere are some directions you can go that work
  • FINDING YOUR STORY: LOOK AROUND What makes youlean forward?
  • MAKING YOUR STORY WORKWHAT ARE YOU SAYING?A clear message – you know exactly what you’re trying to say to them. You aresaying it in the clearest way possibleWHO ARE YOU TRYING TO REACH?Clear understanding of who you’re trying to reach – your audience is specific,there’s no such thing as a general publicWHAT DO YOU WANT THEM TO DO?A clear call to action – you know exactly what you want them to do
  • D O G O O D E R AW A R D S
  • KEEP ITSIMPLE
  • U N I C E F
  • CREATE IDENTIFICATION + ASPIRATION
  • W I D E P T O F C H I L D R E N A N D F A M I L I E S : F O S T E R PA R E N T S
  • INSPIRE ACTION
  • P R O T E C T O U R D E F E N D E R S
  • P R O T E C T O U R D E F E N D E R S : A C T I O N PA G E
  • C Y S T I C F I B R O S I S F O U N D AT I O N
  • Oh no?! MAKE ‘EM LAUGH. Hahaha! MAKE ‘EM CRY.
  • W I N N I P E G H U M A N E S O C I E T Y
  • MAKE IT AUTHENTIC.
  • D E F I N E A M E R I C A N
  • BE THE MOON
  • V I S I B L E M E N
  • connectTO THE ZEITGEIST
  • M E AT L E S S M O N D AY
  • Take the audiencesomeplace they can’tgo on their own . . .and bring them backchanged.
  • C H A R I T Y W AT E R
  • K O N Y 2 0 1 2
  • Find yourvoice
  • BE BRAVE BE BOLD BE REALBE PROLIFIC
  • A story that invites the viewer to open a door tonew awareness, insight and responsiveness is a story worth telling.
  • <Session Title Here>#12NTCvideoDanny AlpertMichael Hoffman
  • Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! INSERT QR CODE HERE or Online at www.nten.org/ntc/eval