Run Walk Ride Film Festival A Closer Look at the World of Online Video for Fundraising Run Walk Ride Conference 2011 Presented by Michael Hoffman, CEO, See3 Communications Michael Hoffman: See3 Communications
See3 Communications is an interactive communications agency that works exclusively with nonprofits, foundations, associations, and social causes. We specialize in online strategies and campaigns, video production, and web design & development.
Meet Tim Hey Guys! Tim’s a real mensch. Every year he runs in a fundraising event and does everything he can to really make his participation count. He’s also gotten pretty media savvy lately.
Tim Made a Video But this year Tim didn’t just run. Tim wanted his run to have more impact and reach more people who could donate. Tim wanted a multiplier. So he made a video. It was easy, really.
And People Were Watching Thanks for your donation! This time Tim raised more dollars than he had raised in all his previous runs combined. His cause benefited and he learned a valuable lesson: Video raises money
A Simple Equation DONATIONS AWARENESS SHARABILITY VOLUNTEERS ADVOCATES RECOGNITION APPRECIATION SPONSORSHIP AWESOME YOUR EVENT
In December 2010 ComScore reported that 85% of US internet users watched online video, 88.6 million people watched online video on an average single day, up 32% from December 2009 and the average American spent more than 14 hours watching online video (ComScore, February 2011)
More than 24 hours of video is uploaded to YouTube every single minute
There are as many people over 55 watching video on YouTube as there are under 18.
Cisco predicts that 90% of the web’s data will be video within