Making a Video for Nonprofit Communicators

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Stacy Laiderman presented "Make a Video", a hands-on class teaching nonprofits the basics of strategy and production around making a video at the Making Media Connections Conference in Chicago. …

Stacy Laiderman presented "Make a Video", a hands-on class teaching nonprofits the basics of strategy and production around making a video at the Making Media Connections Conference in Chicago.

Learn how to determine which story to tell, what equipment can you use on your own, and how to set up a shot and get good sound.

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Transcript

  • 1. Introduction to Video Basics from Pre-Production to Post-Production Presented by Stacy Laiderman, Producer, See3
  • 2. Today’s Plan •  About See3 •  Rethinking “Viral” •  Video in the Donor Cultivation Cycle •  11 Rules of Video Fundraising •  What You Can Do Right Now •  Discussion www.see3.net | info@see3.net | 773-784-7333
  • 3. STEP 1: Pre Production
  • 4. Ask These Questions •  What are our goals? •  What is our audience? •  What is our timeframe/budget? •  How will we measure success? •  Who will help shoot and edit the footage? •  How will we share/use the finished film?
  • 5. Preparing for Production •  Create a production schedule •  Determine format •  Get familiar with your gear (practice shoot in close to actual conditions and review footage) •  Scout location & plan •  Prepare interview questions/script •  Review any pre-existing media
  • 6. STEP 2: Production
  • 7. Before You Press Record •  Check location for lighting and sound issues and adjust as needed •  Educate interview subject re: line of sight and off-camera questions/complete answers
  • 8. Before You Press Record •  Find your frame Medium close up (MCU)  Close up shoot (CU)
  • 9. Before You Press Record •  Set your white balance, focus, and iris •  Check audio levels: record/playback test •  Place interviewer close to the camera •  Run 15 sec of black or color bars at the beginning of the tape •  Process your environment, B-roll
  • 10. White Balance Not white balanced White balanced
  • 11. Framing Too small  Centered, less dynamic  Head & body cut off  Eye‐line off frame 
  • 12. Framing BEST 
  • 13. Natural Light From Windows Place subjects with the window behind the camera rather than behind the subject. Window behind subject  Window behind camera 
  • 14. Adding Depth to the Frame Bring subjects away from the walls
  • 15. Audio •  Audio on-board mic only http://www.youtube.com/watch?v=CUw9d8Cji6AA •  Audio with lavalier microphone SEED Initiative (1:15) http://www.youtube.com/watch?v=gXTnGAAZrsQ AJWS (3:53) http://www.youtube.com/watch?v=rsqjVHO8iZg
  • 16. STEP 3: Post Production
  • 17. Workflow and Process •  Import and organize your media •  Render out clips for transcription as needed
  • 18. Technical Resources •  Lynda.com •  CreativeCow.net •  Mac Online For Equipment •  Amazon.com •  NewEgg.com
  • 19. Editing Software Recommendations •  Final Cut Express (Mac only) •  Avid Express •  Adobe Premier •  MPEG Streamclip •  InqScribe
  • 20. Questions? " Stacy Laiderman •  Email: stacy@see3.net •  Phone: 773-784-7333 •  Web: www.see3.net/video-faqs We will send a follow-up email with the slidedeck, so sign up!