Making a Video for Nonprofit Communicators

Introduction to Video Basics from Pre-Production to Post-Production Presented by Stacy Laiderman, Producer, See3

Today’s Plan •  About See3 •  Rethinking “Viral” •  Video in the Donor Cultivation Cycle •  11 Rules of Video Fundraising •  What You Can Do Right Now •  Discussion www.see3.net | info@see3.net | 773-784-7333

STEP 1: Pre Production

Ask These Questions •  What are our goals? •  What is our audience? •  What is our timeframe/budget? •  How will we measure success? •  Who will help shoot and edit the footage? •  How will we share/use the ﬁnished ﬁlm?

Preparing for Production •  Create a production schedule •  Determine format •  Get familiar with your gear (practice shoot in close to actual conditions and review footage) •  Scout location & plan •  Prepare interview questions/script •  Review any pre-existing media

STEP 2: Production

Before You Press Record •  Check location for lighting and sound issues and adjust as needed •  Educate interview subject re: line of sight and off-camera questions/complete answers

Before You Press Record •  Find your frame Medium close up (MCU) Close up shoot (CU)

Before You Press Record •  Set your white balance, focus, and iris •  Check audio levels: record/playback test •  Place interviewer close to the camera •  Run 15 sec of black or color bars at the beginning of the tape •  Process your environment, B-roll

White Balance Not white balanced White balanced

Framing Too small Centered, less dynamic Head & body cut oﬀ Eye‐line oﬀ frame

Framing BEST

Natural Light From Windows Place subjects with the window behind the camera rather than behind the subject. Window behind subject Window behind camera

Adding Depth to the Frame Bring subjects away from the walls

Audio •  Audio on-board mic only http://www.youtube.com/watch?v=CUw9d8Cji6AA •  Audio with lavalier microphone SEED Initiative (1:15) http://www.youtube.com/watch?v=gXTnGAAZrsQ AJWS (3:53) http://www.youtube.com/watch?v=rsqjVHO8iZg

STEP 3: Post Production

Workﬂow and Process •  Import and organize your media •  Render out clips for transcription as needed

Technical Resources •  Lynda.com •  CreativeCow.net •  Mac Online For Equipment •  Amazon.com •  NewEgg.com

Editing Software Recommendations •  Final Cut Express (Mac only) •  Avid Express •  Adobe Premier •  MPEG Streamclip •  InqScribe

Questions? " Stacy Laiderman •  Email: stacy@see3.net •  Phone: 773-784-7333 •  Web: www.see3.net/video-faqs We will send a follow-up email with the slidedeck, so sign up!

Making a Video for Nonprofit Communicators

by See3 Communications

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