Making a Video for Nonprofit Communicators

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Stacy Laiderman presented "Make a Video", a hands-on class teaching nonprofits the basics of strategy and production around making a video at the Making Media Connections Conference in Chicago.

Learn how to determine which story to tell, what equipment can you use on your own, and how to set up a shot and get good sound.

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Making a Video for Nonprofit Communicators

  1. 1. Introduction to Video Basics from Pre-Production to Post-Production Presented by Stacy Laiderman, Producer, See3
  2. 2. Today’s Plan •  About See3 •  Rethinking “Viral” •  Video in the Donor Cultivation Cycle •  11 Rules of Video Fundraising •  What You Can Do Right Now •  Discussion www.see3.net | info@see3.net | 773-784-7333
  3. 3. STEP 1: Pre Production
  4. 4. Ask These Questions •  What are our goals? •  What is our audience? •  What is our timeframe/budget? •  How will we measure success? •  Who will help shoot and edit the footage? •  How will we share/use the finished film?
  5. 5. Preparing for Production •  Create a production schedule •  Determine format •  Get familiar with your gear (practice shoot in close to actual conditions and review footage) •  Scout location & plan •  Prepare interview questions/script •  Review any pre-existing media
  6. 6. STEP 2: Production
  7. 7. Before You Press Record •  Check location for lighting and sound issues and adjust as needed •  Educate interview subject re: line of sight and off-camera questions/complete answers
  8. 8. Before You Press Record •  Find your frame Medium close up (MCU)  Close up shoot (CU)
  9. 9. Before You Press Record •  Set your white balance, focus, and iris •  Check audio levels: record/playback test •  Place interviewer close to the camera •  Run 15 sec of black or color bars at the beginning of the tape •  Process your environment, B-roll
  10. 10. White Balance Not white balanced White balanced
  11. 11. Framing Too small  Centered, less dynamic  Head & body cut off  Eye‐line off frame 
  12. 12. Framing BEST 
  13. 13. Natural Light From Windows Place subjects with the window behind the camera rather than behind the subject. Window behind subject  Window behind camera 
  14. 14. Adding Depth to the Frame Bring subjects away from the walls
  15. 15. Audio •  Audio on-board mic only http://www.youtube.com/watch?v=CUw9d8Cji6AA •  Audio with lavalier microphone SEED Initiative (1:15) http://www.youtube.com/watch?v=gXTnGAAZrsQ AJWS (3:53) http://www.youtube.com/watch?v=rsqjVHO8iZg
  16. 16. STEP 3: Post Production
  17. 17. Workflow and Process •  Import and organize your media •  Render out clips for transcription as needed
  18. 18. Technical Resources •  Lynda.com •  CreativeCow.net •  Mac Online For Equipment •  Amazon.com •  NewEgg.com
  19. 19. Editing Software Recommendations •  Final Cut Express (Mac only) •  Avid Express •  Adobe Premier •  MPEG Streamclip •  InqScribe
  20. 20. Questions? " Stacy Laiderman •  Email: stacy@see3.net •  Phone: 773-784-7333 •  Web: www.see3.net/video-faqs We will send a follow-up email with the slidedeck, so sign up!

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