Not only is microvideo super low budget and easy on your time and staff… it’s effective, too! Five tweets per second contain a vine link, and instagram videos create twice as much engagement as instagram photos.
There are lots of things to consider when choosing to run a video campaign using vine or instagram. First off, Instagram is a much bigger platform — with 130 million users and integration into Facebook. But, Vine, owned by Twitter, grew exponentially in its first 6 months — and was built solely for video. Instagram allows users to record for 15 seconds, giving the user a little more breathing room and making it a little more accessible. Vine, however, is popular with creatives. The fact that it loops like a gif makes it feel a little hipper, and it’s frequently used to experiment with stop-motion and effects.
Key features: filters, 15 seconds, can switch between camera views
Vine – hipper, younger, integrated with Twitter. Instagram ideas: Documenting a short “day in the life” of a client, or perhaps sharing an inside look at what happens at your nonprofit. There’s no harm in experimenting with all of the above, and seeing what feels the most natural to your organization or a particular campaign. Your content people and your org have a specific personality, and to keep it authentic, I’d recommend playing to your social media strengths.
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LA @Home Boot Camp PM
Today’s Afternoon Agenda
Building Your Network
Breakout and Get Working!
Boot Camp Components
Webinars (4 topics)
Coaching (3 open office hours)
• Local stories of homelessness in your community
Build the network
Activate the network
Capacity building for your org
Benefits of Strong Networks
More efficient use of staff time
Regenerative, constant flow
Responsive & generous
Focus on people and community
Cultivate appreciation for “host”
Expand community of supporters
“We will all be involved in the
solution. Ending chronic and veteran
homelessness will only be possible if
everyone gets involved, including
the nonprofit sector, public and
private sectors, the faith community,
philanthropy, labor and community
members in every region.”
1. Value earns
2. Focus on shareable
3. Design social into
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningful and organized
way around a specific theme.
"Curation comes up when search stops
working…[and] when people realize
that it isn't just about information
seeking, it's also about synchronizing a
#2 Create Sharable Content
• 49% say sharing allows them to inform others of
products they care about and potentially change opinions
or encourage action.
• 94% carefully consider how the information they share will be
useful to the recipient.
• 68% share to give people a better sense of who they are and
what they care about.
• 73% share information because it helps them connect
with others who share their interests.
• 69% share information because it allows them to feel
more involved in the world
• 84% share because it is a way to support causes or issues they
Key Factors that Influence Sharing
Mission + Format + Message + Resonance = Shared
Build Momentum Over Time
In the 150 hours leading up the Labor Day, Goodwill Industries International
(@goodwillintl) will tweet out one first-person success story per hour under the
hashtag #150jobs from an individual who has found work, education or volunteer
opportunities with support from Goodwill.
Here are some great organizations and
individuals to follow:
Planning your content
Skill building webinars
Coaching & support
Share what you’re doing
Email coming with dates, times, details
Chief Learning Officer