Today’s Afternoon Agenda
•
•
•
•

Building Your Network
Microvideo
Breakout and Get Working!
Conclusion/Next Steps

http:/...
Boot Camp Components
•
•
•
•

Kickoff (today)
Webinars (4 topics)
Coaching (3 open office hours)
Projects

• Local stories...
Traditional Mindset: Hub & Spokes
Network Mindset

“connect and collaborate” rather than “command and control”
What We’re Used To
How We Need to be Working
A Personal Story
Social Media Engagement Ladder
Benefits of Strong Networks
•
•
•
•
•
•
•

More efficient use of staff time
Regenerative, constant flow
Sustaining energy
...
“We will all be involved in the
solution. Ending chronic and veteran
homelessness will only be possible if
everyone gets i...
1. Value earns
attention
2. Focus on shareable
content
3. Design social into
programs
Value Informs What You Post
CONTENT CURATION
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningfu...
"Curation comes up when search stops
working…[and] when people realize
that it isn't just about information
seeking, it's ...
#2 Create Sharable Content
• 49% say sharing allows them to inform others of
products they care about and potentially chan...
Key Factors that Influence Sharing
A

B

C

D

E

F
Mission + Format + Message + Resonance = Shared
Build Momentum Over Time
In the 150 hours leading up the Labor Day, Goodwill Industries International
(@goodwillintl) will...
#3 Design Social Into Programs
DESIGNING FOR SOCIAL
• Don’t be a bullhorn
• Integrate with programs, goals, strategies
• Be people focused, not instituti...
Informational -> Relational
Microvideo
101
A great place to start
• A branded Vine video is
now viewed four times
more often than a regular
branded video
• Deeply in...
INSTAGRAM: Charity : Water

http://instagram.com/p/aye_2mGhNa/
VINE: Diabetes UK

https://twitter.com/DiabetesUK/status/294732336778588161
Obligatory puppy Vine:

https://vine.co/v/b5UAMMaxdbY
Don’t forget about gifs:

http://www.buzzfeed.com/ofa
/12-actual-pre-existing-conditions-from-before-the-dbl0
How do you choose?
1. Know your audience
2. Know your goals
Ideas to get the juices flowing:
-

A “day in the life” at your org
Donor thank you messages
Messages from newly-housed in...
Playtime!
Need inspiration?

Here are some great organizations and
individuals to follow:
https://twitter.com/CAEHomelessness

https...
Looking Forward….
•
•
•
•
•

Planning your content
Skill building webinars
Coaching & support
Share what you’re doing
100 ...
Lisa Colton
Chief Learning Officer
See3 Communications
lisa@see3.com
@See3

Laura Wilson
Associate Director
Kindling Group...
LA @Home Boot Camp PM
LA @Home Boot Camp PM
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LA @Home Boot Camp PM

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Afternoon session on Networks. A project of the @home campaign combatting homelessness: www.athomedocumentary.org

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  • Not only is microvideo super low budget and easy on your time and staff… it’s effective, too! Five tweets per second contain a vine link, and instagram videos create twice as much engagement as instagram photos.
  • There are lots of things to consider when choosing to run a video campaign using vine or instagram. First off, Instagram is a much bigger platform — with 130 million users and integration into Facebook. But, Vine, owned by Twitter, grew exponentially in its first 6 months — and was built solely for video. Instagram allows users to record for 15 seconds, giving the user a little more breathing room and making it a little more accessible. Vine, however, is popular with creatives. The fact that it loops like a gif makes it feel a little hipper, and it’s frequently used to experiment with stop-motion and effects.
  • Key features: filters, 15 seconds, can switch between camera views
  • Key features: no filters, 6 seconds
  • http://www.buzzfeed.com/ofa/12-actual-pre-existing-conditions-from-before-the-dbl0
  • Vine – hipper, younger, integrated with Twitter. Instagram ideas: Documenting a short “day in the life” of a client, or perhaps sharing an inside look at what happens at your nonprofit.
    There’s no harm in experimenting with all of the above, and seeing what feels the most natural to your organization or a particular campaign. Your content people and your org have a specific personality, and to keep it authentic, I’d recommend playing to your social media strengths.
  • Graphic to show
  • LA @Home Boot Camp PM

    1. 1. Today’s Afternoon Agenda • • • • Building Your Network Microvideo Breakout and Get Working! Conclusion/Next Steps http://www.slideshare.net/See3/la-home-pm
    2. 2. Boot Camp Components • • • • Kickoff (today) Webinars (4 topics) Coaching (3 open office hours) Projects • Local stories of homelessness in your community • Goals: • • • • 100 Days Build the network Activate the network Capacity building for your org
    3. 3. Traditional Mindset: Hub & Spokes
    4. 4. Network Mindset “connect and collaborate” rather than “command and control”
    5. 5. What We’re Used To
    6. 6. How We Need to be Working
    7. 7. A Personal Story
    8. 8. Social Media Engagement Ladder
    9. 9. Benefits of Strong Networks • • • • • • • More efficient use of staff time Regenerative, constant flow Sustaining energy Responsive & generous Focus on people and community Cultivate appreciation for “host” Expand community of supporters
    10. 10. “We will all be involved in the solution. Ending chronic and veteran homelessness will only be possible if everyone gets involved, including the nonprofit sector, public and private sectors, the faith community, philanthropy, labor and community members in every region.”
    11. 11. 1. Value earns attention 2. Focus on shareable content 3. Design social into programs
    12. 12. Value Informs What You Post
    13. 13. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
    14. 14. "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.” -Clay Shirky
    15. 15. #2 Create Sharable Content • 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. • 94% carefully consider how the information they share will be useful to the recipient. • 68% share to give people a better sense of who they are and what they care about. • 73% share information because it helps them connect with others who share their interests. • 69% share information because it allows them to feel more involved in the world • 84% share because it is a way to support causes or issues they care about.
    16. 16. Key Factors that Influence Sharing A B C D E F
    17. 17. Mission + Format + Message + Resonance = Shared
    18. 18. Build Momentum Over Time In the 150 hours leading up the Labor Day, Goodwill Industries International (@goodwillintl) will tweet out one first-person success story per hour under the hashtag #150jobs from an individual who has found work, education or volunteer opportunities with support from Goodwill. X 150
    19. 19. #3 Design Social Into Programs
    20. 20. DESIGNING FOR SOCIAL • Don’t be a bullhorn • Integrate with programs, goals, strategies • Be people focused, not institutionally focused
    21. 21. Informational -> Relational
    22. 22. Microvideo 101
    23. 23. A great place to start • A branded Vine video is now viewed four times more often than a regular branded video • Deeply integrated with social sharing • Fun, experimental — anything goes!
    24. 24. INSTAGRAM: Charity : Water http://instagram.com/p/aye_2mGhNa/
    25. 25. VINE: Diabetes UK https://twitter.com/DiabetesUK/status/294732336778588161
    26. 26. Obligatory puppy Vine: https://vine.co/v/b5UAMMaxdbY
    27. 27. Don’t forget about gifs: http://www.buzzfeed.com/ofa /12-actual-pre-existing-conditions-from-before-the-dbl0
    28. 28. How do you choose? 1. Know your audience 2. Know your goals
    29. 29. Ideas to get the juices flowing: - A “day in the life” at your org Donor thank you messages Messages from newly-housed individuals “How-to” of putting together a move-in kit Crowdsourcing content
    30. 30. Playtime!
    31. 31. Need inspiration? Here are some great organizations and individuals to follow: https://twitter.com/CAEHomelessness https://twitter.com/Ed_inSF https://twitter.com/NYHomeless https://twitter.com/HomelessnessSD https://twitter.com/funderstogether https://twitter.com/CarlosAtMall https://twitter.com/shikemore https://twitter.com/Cella65 https://twitter.com/timrichter https://twitter.com/BevanDufty https://twitter.com/CovHousePrez https://twitter.com/alanrmsyr https://twitter.com/CovenantHouse https://twitter.com/RebeccaRathmell https://twitter.com/susuesass https://twitter.com/sowers
    32. 32. Looking Forward…. • • • • • Planning your content Skill building webinars Coaching & support Share what you’re doing 100 days! Email coming with dates, times, details
    33. 33. Lisa Colton Chief Learning Officer See3 Communications lisa@see3.com @See3 Laura Wilson Associate Director Kindling Group laura.wilson@kindlinggroup.org @KindlingGroup @LAUnitedWay #100days
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