Introduction to Video for Nonprofits


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See3 Producer Stacy Laiderman led 2 workshops on video at the 2010 Nonprofit Technology Conference in Atlanta, Georgia.

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Introduction to Video for Nonprofits

  1. 1. Presented by Stacy Laiderman, Producer, See3 Basics from Pre-Production to Post-Production Introduction to Video
  2. 2. <ul><li>About See3 </li></ul><ul><li>Rethinking “Viral” </li></ul><ul><li>Video in the Donor Cultivation Cycle </li></ul><ul><li>11 Rules of Video Fundraising </li></ul><ul><li>What You Can Do Right Now </li></ul><ul><li>Discussion </li></ul> | | 773-784-7333 Today’s Plan
  3. 3. STEP 1: Pre Production
  4. 4. Ask These Questions <ul><li>What are our goals? </li></ul><ul><li>What is our audience? </li></ul><ul><li>What is our timeframe/budget? </li></ul><ul><li>How will we measure success? </li></ul><ul><li>Who will help shoot and edit the footage? </li></ul><ul><li>How will we share/use the finished film? </li></ul>
  5. 5. Preparing for Production <ul><li>Create a production schedule </li></ul><ul><li>Determine format </li></ul><ul><li>Get familiar with your gear (practice shoot in close to actual conditions and review footage) </li></ul><ul><li>Scout location & plan </li></ul><ul><li>Prepare interview questions/script </li></ul><ul><li>Review any pre-existing media </li></ul>
  6. 6. STEP 2: Production
  7. 7. Before You Press Record <ul><li>Check location for lighting and sound issues and adjust as needed </li></ul><ul><li>Educate interview subject re: line of sight and off-camera questions/complete answers </li></ul>
  8. 8. Before You Press Record <ul><li>Find your frame </li></ul>Medium close up (MCU) Close up shoot (CU)
  9. 9. Before You Press Record <ul><li>Set your white balance, focus, and iris </li></ul><ul><li>Check audio levels: record/playback test </li></ul><ul><li>Place interviewer close to the camera </li></ul><ul><li>Run 15 sec of black or color bars at the beginning of the tape </li></ul><ul><li>Process your environment, B-roll </li></ul>
  10. 10. White Balance Not white balanced White balanced
  11. 11. Framing Too small Head & body cut off Eye-line off frame Centered, less dynamic
  12. 12. Framing BEST
  13. 13. Natural Light From Windows Place subjects with the window behind the camera rather than behind the subject. Window behind subject Window behind camera
  14. 14. Adding Depth to the Frame Bring subjects away from the walls
  15. 15. Audio <ul><li>Audio on-board mic only </li></ul><ul><li> </li></ul><ul><li>Audio with lavalier microphone </li></ul><ul><li>SEED Initiative (1:15) </li></ul><ul><li> </li></ul><ul><li>AJWS (3:53) </li></ul><ul><li> </li></ul>
  16. 16. STEP 3: Post Production
  17. 17. Workflow and Process <ul><li>Import and organize your media </li></ul><ul><li>Render out clips for transcription as needed </li></ul>
  18. 18. Technical Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li>Mac Online </li></ul><ul><li>For Equipment </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  19. 19. Editing Software Recommendations <ul><li>Final Cut Express (Mac only) </li></ul><ul><li>Avid Express </li></ul><ul><li>Adobe Premier </li></ul><ul><li>MPEG Streamclip </li></ul><ul><li>InqScribe </li></ul>
  20. 20. Questions? Stacy Laiderman <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 773-784-7333 </li></ul><ul><li>Web: </li></ul><ul><li>We will send a follow-up email </li></ul><ul><li>with the slidedeck, so sign up! </li></ul>
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