Introduction to Video for Nonprofits
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Introduction to Video for Nonprofits

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See3 Producer Stacy Laiderman led 2 workshops on video at the 2010 Nonprofit Technology Conference in Atlanta, Georgia.

See3 Producer Stacy Laiderman led 2 workshops on video at the 2010 Nonprofit Technology Conference in Atlanta, Georgia.

Also check out our video FAQs: http://www.see3.net/video-faqs

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Introduction to Video for Nonprofits Introduction to Video for Nonprofits Presentation Transcript

  • Presented by Stacy Laiderman, Producer, See3 Basics from Pre-Production to Post-Production Introduction to Video
    • About See3
    • Rethinking “Viral”
    • Video in the Donor Cultivation Cycle
    • 11 Rules of Video Fundraising
    • What You Can Do Right Now
    • Discussion
    www.see3.net | info@see3.net | 773-784-7333 Today’s Plan
  • STEP 1: Pre Production
  • Ask These Questions
    • What are our goals?
    • What is our audience?
    • What is our timeframe/budget?
    • How will we measure success?
    • Who will help shoot and edit the footage?
    • How will we share/use the finished film?
  • Preparing for Production
    • Create a production schedule
    • Determine format
    • Get familiar with your gear (practice shoot in close to actual conditions and review footage)
    • Scout location & plan
    • Prepare interview questions/script
    • Review any pre-existing media
  • STEP 2: Production
  • Before You Press Record
    • Check location for lighting and sound issues and adjust as needed
    • Educate interview subject re: line of sight and off-camera questions/complete answers
  • Before You Press Record
    • Find your frame
    Medium close up (MCU) Close up shoot (CU)
  • Before You Press Record
    • Set your white balance, focus, and iris
    • Check audio levels: record/playback test
    • Place interviewer close to the camera
    • Run 15 sec of black or color bars at the beginning of the tape
    • Process your environment, B-roll
  • White Balance Not white balanced White balanced
  • Framing Too small Head & body cut off Eye-line off frame Centered, less dynamic
  • Framing BEST
  • Natural Light From Windows Place subjects with the window behind the camera rather than behind the subject. Window behind subject Window behind camera
  • Adding Depth to the Frame Bring subjects away from the walls
  • Audio
    • Audio on-board mic only
    • http://www.youtube.com/watch?v=CUw9d8Cji6AA
    • Audio with lavalier microphone
    • SEED Initiative (1:15)
    • http://www.youtube.com/watch?v=gXTnGAAZrsQ
    • AJWS (3:53)
    • http://www.youtube.com/watch?v=rsqjVHO8iZg
  • STEP 3: Post Production
  • Workflow and Process
    • Import and organize your media
    • Render out clips for transcription as needed
  • Technical Resources
    • Lynda.com
    • CreativeCow.net
    • Mac Online
    • For Equipment
    • Amazon.com
    • NewEgg.com
  • Editing Software Recommendations
    • Final Cut Express (Mac only)
    • Avid Express
    • Adobe Premier
    • MPEG Streamclip
    • InqScribe
  • Questions? Stacy Laiderman
    • Email: [email_address]
    • Phone: 773-784-7333
    • Web: www.see3.net/video-faqs
    • We will send a follow-up email
    • with the slidedeck, so sign up!