Innovation in Social Media


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In the past couple years, Facebook, YouTube, and Twitter have led the way in social media innovation. But now organizations and social change makers are building upon these platforms and going beyond them to create ground-breaking new tools and strategies that build awareness, reach new supporters, and actually raise money. Come join this discussion on the latest innovations in online and video technology, and be prepared to share your own experiences and insights about online innovation—we promise we won’t put you on the spot, but we do want to hear from you! In the session, we’ll showcase some of our work with personalized fundraising videos and demonstrate our ClipCall Video product, which uses telephone integration to connect your viewer to their local representative or call center directly from the video.

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  • Profile of Donors Giving through Email Email Prospects Immediate family Close friends Co-workers Social Networking Prospects Immediate family Extended family Close friends Friends of friends College and high school classmates Co-workers Past co-workers Business networking contacts
  • How many new to file; how many taken second action. Move to percentage growth. Penetration.
  • Use the core technology as constant through variety of marketing initiatives; built once, many applications and draws.
  • Capacity building among local communities; driving content on site; furthering mission; empowering for constituents.
  • Innovation in Social Media

    1. 1. Presented by Michael Hoffman, CEO, See3 Jonathan Drennan, Charity Dynamics On Twitter? Use hashtag #10ntc.ism In Social Media Innovations
    2. 2. Innovation in Social Media <ul><li>What’s Happening in Mobile </li></ul><ul><li>Product Spotlight: </li></ul><ul><ul><li>ClipCall Video </li></ul></ul><ul><ul><li>Personalized Video Fundraising </li></ul></ul><ul><ul><li>Social Media and Special Events </li></ul></ul><ul><ul><ul><li>boundless Fundraising TM for Facebook </li></ul></ul></ul><ul><ul><li>Flickr ® Campaigns </li></ul></ul>
    3. 3. Mobile is Moving Fast
    4. 7. ClipCall Video <ul><li>Phone integration with online video technology </li></ul><ul><li>Character in video can actually “call” the viewer directly </li></ul><ul><li>Once the viewer is on the phone, the possibilities are endless </li></ul>
    5. 8.
    6. 9.
    7. 10. Nonprofits Uses For ClipCall <ul><li>User can automatically call representative straight from the video </li></ul><ul><li>Connect user to a donation processing center </li></ul><ul><li>Ask user to record a message for your cause (that feeds back online) </li></ul>
    8. 11. Personalized Fundraising Video <ul><li>ACS needed tool to encourage walkers to raise money among peers </li></ul><ul><li>Each walker received email with link to pre-personalized video </li></ul><ul><li>Two actions: share or donate </li></ul>
    9. 13.
    10. 14. The Results <ul><li>Over 4,500 donations sourced directly from the video , resulting in a 10:1 return on investment </li></ul><ul><li>100,000 views and 50,000 shares </li></ul><ul><li>Repeatable model for ACS event fundraising </li></ul>
    11. 15. Social Media and Special Events Social Networking Event Participants <ul><li>Update activities </li></ul><ul><li>Speak up for causes </li></ul><ul><li>Express opinions </li></ul><ul><li>Influence others </li></ul><ul><li>Active </li></ul><ul><li>Proud of the organization </li></ul><ul><li>Emotional stories </li></ul><ul><li>Reach friends & family </li></ul>
    12. 16. Used by Most Successful Fundraisers Source: 2009 Blackbaud/Charity Dynamics Join Research Project
    13. 17. boundless Fundraising™ for Facebook <ul><li>Facebook application </li></ul><ul><li>Enables event participants to leverage their Facebook networks to reach more donors, raise more money, increase awareness and build enduring support for nonprofits and their missions. </li></ul><ul><li>Launched in late 2008 </li></ul>
    14. 18. boundless Fundraising™ for Facebook <ul><li>Participants who download the application can: </li></ul><ul><ul><li>Invite and link their networks to donate or register for your event </li></ul></ul><ul><ul><li>Show progress on individual and team fundraising goals </li></ul></ul><ul><ul><li>Share key dates, locations and other event information </li></ul></ul><ul><ul><li>Remove and add the application </li></ul></ul>
    15. 19. <ul><li>Hourly updates of the Facebook application: </li></ul><ul><ul><li>Progress thermometer </li></ul></ul><ul><ul><li>Days to event </li></ul></ul><ul><ul><li>% of goal reached </li></ul></ul><ul><ul><li>Change action request based on event status – registration/fundraising/closed event </li></ul></ul><ul><li>Streaming feed updates to increase outreach/fundraising </li></ul>boundless Fundraising™ for Facebook <ul><li>Donation buttons/links go to the donation form (on behalf of the participant) </li></ul><ul><li>Source codes track all donations </li></ul>
    16. 20. Profile of Donors Giving through Social Media <ul><li>Profile of Donors Giving through Email </li></ul><ul><li>Email Prospects </li></ul><ul><li>Immediate family </li></ul><ul><li>Close friends </li></ul><ul><li>Co-workers </li></ul><ul><li>Social Networking Prospects </li></ul><ul><li>Immediate family </li></ul><ul><li>Extended family </li></ul><ul><li>Close friends </li></ul><ul><li>Friends of friends </li></ul><ul><li>College and high school classmates </li></ul><ul><li>Co-workers </li></ul><ul><li>Past co-workers </li></ul><ul><li>Business networking contacts </li></ul>
    17. 21. Since the beginning of 2009…
    18. 22. Since the beginning of 2009… Over 50 non-profits have raised over $15 million!
    19. 23. Flickr ® <ul><li>NTHP This Place Matters Campaign </li></ul><ul><li>Broader scope of photos and audiences </li></ul><ul><li>Make it easier to participate </li></ul><ul><li>Load photos and collect names/constituents </li></ul>
    20. 24. Flickr ® – Customized Data Collection <ul><li>Custom forms using Convio’s API tool. </li></ul><ul><li>Custom data capture connected to Convio’s eCRM database </li></ul><ul><li>Simultaneous constituent creation/update and Flickr loading </li></ul>
    21. 25. Flickr ® Photo Slideshow <ul><li>500% increase in photo submissions across country </li></ul><ul><li>Broad diversity of photos </li></ul><ul><li>More than 6,000 participants in campaign </li></ul><ul><li>Populated on site and Flickr group </li></ul>
    22. 26. Photo Mosaic <ul><li>Additional marketing campaign to drive loading of photos </li></ul><ul><li>Photos used in collective display </li></ul>
    23. 27. This Place Matters 3.0 <ul><li>Use tool to drive regional/topical segmented groups/slideshows on Flickr ® </li></ul>
    24. 28. Discussion <ul><li>Contact Us </li></ul><ul><ul><ul><li>See3 Charity Dynamics </li></ul></ul></ul><ul><ul><ul><li>(773) 784-7333 (646) 964-5386 </li></ul></ul></ul><ul><ul><ul><li>[email_address] [email_address] </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Slidedeck and resources will be available at </li></ul><ul><li> </li></ul>
    25. 29. Evaluation Code: 220 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 220 Text 220 to 69866 Visit Enter Code 220 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
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