Increasing Video Views and Engagement with Captions

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Adding text to your video content - like transcriptions and translations - might just be the key to upping your video views and impact. Find out how to use tools like Dot Sub (http://see3.com/video-translation-services-expand-your-reach-online) to cheaply and easily increase the searchability and reach of your videos.

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  • Great info. For an easy-to-use desktop solution, please try MovieCaptioner (Mac/Win). We offer a free ebook 'Get Started with Video Captioning' (in PDF or iBooks format) that is a good guide for people new to video captioning. It's really very easy with the right tools! Here is the link: http://www.synchrimedia.com
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Increasing Video Views and Engagement with Captions

  1. 1. 1 Increasing Video Views and Engagement with Captions A See3 Webinar: May 6th, 2014
  2. 2. 2 About Michael Hoffman • Former senior nonprofit fundraiser and political consultant • Founded See3 Communications to use digital strategy and tools to increase the impact of nonprofits and causes
  3. 3. 3 See3 Communications Strategy Capacity building Video, web, engagement
  4. 4. 4 Roadmap for our session • The scope of the video revolution • How captioning can increase video views • How the system works • Is it within your reach? (Probably!)
  5. 5. 5 ONLINE VIDEO REVOLUTION
  6. 6. It has the broadest emotional bandwidth
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  11. 11. 11 BUT…
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  13. 13. 13 Google uses hundreds of data points to figure out what ranks in search. For Google to care, the content has to be HUMAN READABLE. Video isn’t “readable,” which means Google can only read titles and description information, tags, comments and links.
  14. 14. 14 AND…
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  23. 23. 23 So, how does this all work?
  24. 24. 24 http://dotsub.com/
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  27. 27. 29 • Engaging non-financial ask • Deepen relationship with supporters Community Translation
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  31. 31. 33 Video Search Optimization • There isn’t one “right way” to utilize these caption files • If you embed a YouTube video, you promote the SEO of that video on YouTube • Transcripts can be added to your web page • Interactive captions can be added to a white label or open-source video player
  32. 32. 34 How much does it cost? $10-$20 per minute of video! A 3 minute video can get English and Spanish captions for $60.
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  34. 34. 37 Questions? michael@see3.co mSee3.com (773) 784-7333 @michael_hoffman

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