Incorporating Video Into Non-Profit Messaging

Incorporating Video into Nonprofit Messaging Michael Hoffman , CEO Stacy Laiderman , Project Coordinator www.see3.net

Overview:
The World of Video
Using Video with the Internet in Mind
Effective Storytelling
Marketing Your Videos
Conclusion

This is Our World Each day: 200,000,000 video views 200,000 new videos uploaded

Information OVERLOAD

Video has the power to break through.

Video: It’s what’s for dinner.

Your website is your channel.

Be portable.

And she told 2 friends and so on and so on…

L - Laugh out loud funny
E - Edgy: Content that crosses some boundaries and challenges people
G - Gripping: Captures your attention and holds it for the duration
S - Sexual: nonpornographic sexual angle tends to go viral
*courtesy of Dynamic Logic Inc.

Goals: Amnesty International  Engage broad public on issue of torture  “ Viral video”  Direct viewers to website for action  Make a complex issue accessible

Solution: Amnesty International  Three 30-60 second impact videos  Dark humor regarding the issue of torture  Videos to encourage thinking and action

Beyond the dinner video… ?

A Dinner Video can become...
direct response pieces
intro videos
web bytes & web clips
recruitment videos
slideshows

Build a Media Library

Find the Stories in your Organization
How did your nonprofit get started?
What do your programs try to solve?
How are you making a difference that is uniquely yours?
Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities
Show that you are learning from your mistakes (what you learned and how to make it better)
Where is your organization going in the future?
*Courtesy of Andy Goodman

Determining Factors:
Who’s your audience?
What kind of stories do you have?
What’s your message?
What’s your budget?
What’s your “ask”?
How will you use it?

Man-on-the-Street

Documentary

Dramatic

Compelling content & character.

Editing Creates the Story

10 Tips for Shooting Video for the Web 1. Tell a story 2. Keep the audience in mind 3. Make a clear call to action 4. Shoot video with repurposing in mind 5. Think outside of the box

6. Prepare a script and get feedback
7. Shoot B-roll
8. Sound is critical
Give the viewer the right web tools10
Host a screening

The Usual Suspects.

Reach beyond the choir.

Video is a means, not an end.

Take-aways:
Build a video library
Repurpose your content
Put your video out there!
Figure out what’s right for your organization

www.see3.net

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Incorporating Video Into Non-Profit Messaging

by See3 Communications on Jun 16, 2008

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Incorporating Video Into Non-Profit Messaging — Presentation Transcript