Incorporating Video Into Non-Profit Messaging


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"Incorporating video into non-profit messaging" presented by Michael Hoffman and Stacy Laiderman for the Making Media Connections Conference

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  • Incorporating Video Into Non-Profit Messaging

    1. 1. Incorporating Video into Nonprofit Messaging Michael Hoffman , CEO Stacy Laiderman , Project Coordinator
    2. 2. Overview: <ul><li>The World of Video </li></ul><ul><li>Using Video with the Internet in Mind </li></ul><ul><li>Effective Storytelling </li></ul><ul><li>Marketing Your Videos </li></ul><ul><li>Conclusion </li></ul>
    3. 3. This is Our World Each day: 200,000,000 video views 200,000 new videos uploaded
    4. 4. Information OVERLOAD
    5. 5. Video has the power to break through.
    6. 6. Video: It’s what’s for dinner.
    7. 7. Your website is your channel.
    8. 8. Be portable.
    9. 9. And she told 2 friends and so on and so on…
    10. 10. <ul><li>L - Laugh out loud funny </li></ul><ul><li>E - Edgy: Content that crosses some boundaries and challenges people </li></ul><ul><li>G - Gripping: Captures your attention and holds it for the duration </li></ul><ul><li>S - Sexual: nonpornographic sexual angle tends to go viral </li></ul><ul><ul><ul><li>*courtesy of Dynamic Logic Inc. </li></ul></ul></ul>
    11. 12. Goals: Amnesty International  Engage broad public on issue of torture  “ Viral video”  Direct viewers to website for action  Make a complex issue accessible
    12. 13. Solution: Amnesty International  Three 30-60 second impact videos  Dark humor regarding the issue of torture  Videos to encourage thinking and action
    13. 14. Beyond the dinner video… ?
    14. 15. A Dinner Video can become... <ul><li>direct response pieces </li></ul><ul><li>intro videos </li></ul><ul><li>web bytes & web clips </li></ul><ul><li>recruitment videos </li></ul><ul><li>slideshows </li></ul>
    15. 16. Build a Media Library
    16. 17. <ul><li>Find the Stories in your Organization </li></ul><ul><li>How did your nonprofit get started? </li></ul><ul><li>What do your programs try to solve? </li></ul><ul><li>How are you making a difference that is uniquely yours? </li></ul><ul><li>Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities </li></ul><ul><li>Show that you are learning from your mistakes (what you learned and how to make it better) </li></ul><ul><li>Where is your organization going in the future? </li></ul>*Courtesy of Andy Goodman
    17. 18. Determining Factors: <ul><li>Who’s your audience? </li></ul><ul><li>What kind of stories do you have? </li></ul><ul><li>What’s your message? </li></ul><ul><li>What’s your budget? </li></ul><ul><li>What’s your “ask”? </li></ul><ul><li>How will you use it? </li></ul>
    18. 19. Man-on-the-Street
    19. 20. PSA
    20. 21. Documentary
    21. 22. Dramatic
    22. 23. Compelling content & character.
    23. 24. Editing Creates the Story
    24. 25. DIY
    25. 26. 10 Tips for Shooting Video for the Web 1. Tell a story 2. Keep the audience in mind 3. Make a clear call to action 4. Shoot video with repurposing in mind 5. Think outside of the box
    26. 27. <ul><li>6. Prepare a script and get feedback </li></ul><ul><li>7. Shoot B-roll </li></ul><ul><li>8. Sound is critical </li></ul><ul><li>Give the viewer the right web tools10 </li></ul><ul><li>Host a screening </li></ul>
    27. 28. The Usual Suspects.
    28. 29. Reach beyond the choir.
    29. 33. Video is a means, not an end.
    30. 34. Take-aways: <ul><li>Build a video library </li></ul><ul><li>Repurpose your content </li></ul><ul><li>Put your video out there! </li></ul><ul><li>Figure out what’s right for your organization </li></ul>
    31. 35.