Social Media Boot Camp: Social Media for Events
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Social Media Boot Camp: Social Media for Events

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Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after......

Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign

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  • 1. Social Media For Events Lisa Colton See3 Communications lisa@see3.com @lisacolton WHAT’S YOUR NEXT UPCOMING EVENT WHERE YOU MIGHT USE SOCIAL MEDIA TO PROMOTE, AMPLIFY OR ENGAGE PEOPLE? POST IN THE CHAT!
  • 2. Agenda 1. GOALS: why use social media at events 2. BEFORE: marketing, recruitment, engagement 3. DURING: conversation, deepening, amplifying 4. AFTER: applying, disseminating, curating
  • 3. Focus on the Goal • Get more people to the event • Increase people talking about the issue • Increase action • Amplify a meme • Tell stories about the organization • Play an active role at the event
  • 4. What and How Do You Influence?
  • 5. What Tools Do You Use? • Twitter • Facebook • YouTube • Text Messaging • Livestreaming • Hashtags
  • 6. Measurement • Growth of network • Activity • Peer to peer connection • Longevity • Opt in • Donations • Long term retention • Curation • Amplification
  • 7. What Do You Need to Scaffold?
  • 8. BEFORE THE EVENT: Create a gravitational center, & exert force.
  • 9. Pre: Get Organized For Event • Hashtag & include in materials • Live tweeting & Twitter wall plans • Live blogging & guest bloggers plans • Live stream broadcast • Staffing video interviews and clips • Listen to early chatter
  • 10. Centralized & Decentralized Use = Momentum Use Hashtags!
  • 11. Build Momentum Facebook shares are highest after someone has committed to the event. Create opportunities and content that’s worth sharing!
  • 12. DURING• Break down the walls • Bridge on site / online • Create sharable content • Encourage engagement • Create connections in the room
  • 13. First, Make It Easy: Anticipate Needs! • Display hashtag & handles of key people • Include in introductions • Include in signage and materials
  • 14. Design It In What can you design to get people actively engaged in the content & community during an event? – Tweet in questions! Have presenters take questions from Twitter as well as verbal (great if livestreaming too!) – Ask for input or reflections by Twitter or text, and read aloud to surface new ideas and voices – Like our Facebook page and post a photo (contest?) – What’s one follow up action you’ll take following this event? Get people to commit to action, and share it. – Text opt in / donations in the moment
  • 15. Twitter Walls
  • 16. Text Message Participation
  • 17. I Unplug To… Photo Booth Tag people! Let them take pics of each other and post themselves! Make hashtag easily visible.
  • 18. Share Your SunriseWALKS Ex perience! @Sunrise Day Cam p @SunriseDayCam p @SunriseDayCam p #SunriseWALKS
  • 19. Capturing the Moment • Mini-video interviews • Vine/Instagram videos • “Roving Reporter” • Photos • Listening for insights -> guest blogger invites • Live tweeting
  • 20. AFTER • Provide assets to support decentralized reporting, blogging • Keep conversation going • Penetrate deeper, impact • Keep people engaging with each other • LISTEN! LISTEN! LISTEN!
  • 21. Listening • Who’s tweeting? Who’s blogging? • Who is carrying forward the issues, not just the event • What memes maintained momentum? How can you build on that? • Who are nodes for next time?
  • 22. Continue Conversation Ask questions & share resources in gathering spaces: •FB event •FB group or page populated by attendees •Hashtag •Even on your own profile
  • 23. Continue Action Once you’ve earned attention, how to leverage it? Use the spike to make long term connections. - Follow key people - RT action options - Encourage use of #
  • 24. Final Thoughts • Play! Try things personally • Think about logistics, implications • Get your staff personally connected • Be purposeful, don’t just fill space • Integrate channels • Curate & converse
  • 25. Questions? Examples to share?