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Social Media For Events
Lisa Colton
See3 Communications
lisa@see3.com @lisacolton
WHAT’S YOUR NEXT UPCOMING EVENT
WHERE YO...
Agenda
1. GOALS: why use social media at events
2. BEFORE: marketing, recruitment, engagement
3. DURING: conversation, dee...
Focus on the Goal
• Get more people to the
event
• Increase people talking
about the issue
• Increase action
• Amplify a m...
What and How Do You Influence?
What Tools
Do You Use?
• Twitter
• Facebook
• YouTube
• Text Messaging
• Livestreaming
• Hashtags
Measurement
• Growth of network
• Activity
• Peer to peer connection
• Longevity
• Opt in
• Donations
• Long term retentio...
What Do You Need to Scaffold?
BEFORE
THE
EVENT:
Create a
gravitational
center, &
exert force.
Pre: Get Organized For Event
• Hashtag & include in materials
• Live tweeting & Twitter wall plans
• Live blogging & guest...
Centralized & Decentralized Use = Momentum
Use Hashtags!
Build Momentum
Facebook shares are
highest after someone has
committed to the event.
Create opportunities and
content that...
DURING• Break down the
walls
• Bridge on site /
online
• Create sharable
content
• Encourage
engagement
• Create
connectio...
First, Make It Easy:
Anticipate Needs!
• Display hashtag
& handles of key
people
• Include in
introductions
• Include in
s...
Design It In
What can you design to get people actively
engaged in the content & community
during an event?
– Tweet in que...
Twitter Walls
Text Message Participation
I Unplug To… Photo Booth
Tag people! Let them take pics of each
other and post themselves! Make
hashtag easily visible.
Share Your
SunriseWALKS Ex perience!
@Sunrise Day Cam p
@SunriseDayCam p
@SunriseDayCam p
#SunriseWALKS
Capturing the Moment
• Mini-video interviews
• Vine/Instagram videos
• “Roving Reporter”
• Photos
• Listening for insights...
AFTER
• Provide assets to support
decentralized reporting, blogging
• Keep conversation going
• Penetrate deeper, impact
•...
Listening
• Who’s tweeting? Who’s blogging?
• Who is carrying forward the issues, not just
the event
• What memes maintain...
Continue Conversation
Ask questions & share
resources in gathering
spaces:
•FB event
•FB group or page
populated by attend...
Continue Action
Once you’ve earned attention, how to leverage it?
Use the spike to make long term connections.
- Follow ke...
Final Thoughts
• Play! Try things personally
• Think about logistics, implications
• Get your staff personally connected
•...
Questions?
Examples to share?
Social Media Boot Camp: Social Media for Events
Social Media Boot Camp: Social Media for Events
Social Media Boot Camp: Social Media for Events
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Social Media Boot Camp: Social Media for Events

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Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign

Published in: Social Media
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Transcript of "Social Media Boot Camp: Social Media for Events"

  1. 1. Social Media For Events Lisa Colton See3 Communications lisa@see3.com @lisacolton WHAT’S YOUR NEXT UPCOMING EVENT WHERE YOU MIGHT USE SOCIAL MEDIA TO PROMOTE, AMPLIFY OR ENGAGE PEOPLE? POST IN THE CHAT!
  2. 2. Agenda 1. GOALS: why use social media at events 2. BEFORE: marketing, recruitment, engagement 3. DURING: conversation, deepening, amplifying 4. AFTER: applying, disseminating, curating
  3. 3. Focus on the Goal • Get more people to the event • Increase people talking about the issue • Increase action • Amplify a meme • Tell stories about the organization • Play an active role at the event
  4. 4. What and How Do You Influence?
  5. 5. What Tools Do You Use? • Twitter • Facebook • YouTube • Text Messaging • Livestreaming • Hashtags
  6. 6. Measurement • Growth of network • Activity • Peer to peer connection • Longevity • Opt in • Donations • Long term retention • Curation • Amplification
  7. 7. What Do You Need to Scaffold?
  8. 8. BEFORE THE EVENT: Create a gravitational center, & exert force.
  9. 9. Pre: Get Organized For Event • Hashtag & include in materials • Live tweeting & Twitter wall plans • Live blogging & guest bloggers plans • Live stream broadcast • Staffing video interviews and clips • Listen to early chatter
  10. 10. Centralized & Decentralized Use = Momentum Use Hashtags!
  11. 11. Build Momentum Facebook shares are highest after someone has committed to the event. Create opportunities and content that’s worth sharing!
  12. 12. DURING• Break down the walls • Bridge on site / online • Create sharable content • Encourage engagement • Create connections in the room
  13. 13. First, Make It Easy: Anticipate Needs! • Display hashtag & handles of key people • Include in introductions • Include in signage and materials
  14. 14. Design It In What can you design to get people actively engaged in the content & community during an event? – Tweet in questions! Have presenters take questions from Twitter as well as verbal (great if livestreaming too!) – Ask for input or reflections by Twitter or text, and read aloud to surface new ideas and voices – Like our Facebook page and post a photo (contest?) – What’s one follow up action you’ll take following this event? Get people to commit to action, and share it. – Text opt in / donations in the moment
  15. 15. Twitter Walls
  16. 16. Text Message Participation
  17. 17. I Unplug To… Photo Booth Tag people! Let them take pics of each other and post themselves! Make hashtag easily visible.
  18. 18. Share Your SunriseWALKS Ex perience! @Sunrise Day Cam p @SunriseDayCam p @SunriseDayCam p #SunriseWALKS
  19. 19. Capturing the Moment • Mini-video interviews • Vine/Instagram videos • “Roving Reporter” • Photos • Listening for insights -> guest blogger invites • Live tweeting
  20. 20. AFTER • Provide assets to support decentralized reporting, blogging • Keep conversation going • Penetrate deeper, impact • Keep people engaging with each other • LISTEN! LISTEN! LISTEN!
  21. 21. Listening • Who’s tweeting? Who’s blogging? • Who is carrying forward the issues, not just the event • What memes maintained momentum? How can you build on that? • Who are nodes for next time?
  22. 22. Continue Conversation Ask questions & share resources in gathering spaces: •FB event •FB group or page populated by attendees •Hashtag •Even on your own profile
  23. 23. Continue Action Once you’ve earned attention, how to leverage it? Use the spike to make long term connections. - Follow key people - RT action options - Encourage use of #
  24. 24. Final Thoughts • Play! Try things personally • Think about logistics, implications • Get your staff personally connected • Be purposeful, don’t just fill space • Integrate channels • Curate & converse
  25. 25. Questions? Examples to share?
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