Beyond Viral Video - Nonprofits and Religious Organizations

Prepared for RCC Presented by Michael Hoffman, CEO, See3 Beyond Viral Video www.see3.net | michael@see3.net | @Michael_hoffman

Today’s Plan
About See3
Why Video Matters
Storytelling Using Video
8 Ways to Use Video
5 Takeaways
Discussion

See3 Communications
Interactive communications agency for nonprofits and causes specializing in video, web, and outreach
Results-driven online strategies
Believe in technology and media to help organizations reach their goals

Visit : www.YouTube.com/NonprofitVideoAwards

Watch Video

October 9, 2006: Google Buys YouTube

YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M)‏

Your Audience is Watching

Search

The Tools are Improving

The Nonprofit Program
Organizations must be nonprofits based in US, UK, Canada, or Australia
Increased branding capabilities
HTML channel banner
Branded side column image
Ability to add Call to Action overlay and externally linkable annotations
More info: http://www.youtube.com/nonprofits

YouTube Channel Visit: http://www.youtube.com/vatican

Your Website is Your Channel

Viral to Who?

Think Strategically
Current video assets
People
Events
Fundraising opportunities
Organizational goals and messages

Laws of Social Storytelling
Be prepared to tell 3 types of stories:
The story of self (org)
The story of us (community)
The story of now (change the world)
“ A story communicates fear, hope, and anxiety, and because we
can feel it, we get the moral not just as a concept, but as a
teaching of our hearts. That’s the power of story.”
- Marshall Ganz

Storytelling With Video
Above all, tell a story
Show it visually
Give your viewers the right web tools (portability)
Sound is critical
Prepare a script and get feedback

Tell Your Story with Passion Visit: http://www.charitywater.org/media/videos/index.php

Tell Your Story with Passion
Video tells strong founding myth
Message is clear and simple: water
Video, photography, and GPS prove every well built and provide valuable follow-up
Gain volunteers through behind the scenes videos

Host a Video Blog Visit: http://bit.ly/cya00z

Give frequent updates and behind-the-scenes views of your organization
Find the person with the most passion
Post on your website/blog, upload or link on Facebook, share on Twitter
Create a YouTube playlist
Host a Video Blog

Promote or Show an Event Visit: http://www.marshillchurch.org/newhere

Extend the shelf life of in-person events
Use affordable cameras like Flip Video camera or Kodak Zi8 (under $200)
Use simple editing tools like iMovie, Windows Media Maker, or Animoto.com (create engaging slideshows using text, video, and images)
Promote or Show an Event

Livestream & Archive Events Visit : www.OurJewishCommunity.org

Stream services, discussions, and trainings using Ustream.tv or Livestream.com (minimum needs: laptop with camera and internet connection)
Create account and embed on your website
No registration needed for participation
Allows for live discussion and sharing online
Livestream & Archive Events

Create Educational Material Visit: http://www.youtube.com/watch?v=bt2NGA91vJE

Be a source of value to your audience with “how to” or instructional videos
Help your constituents understand rituals, prepare for holidays, cook traditional meals, etc.
Use searchable keywords in title, description, and tags
Curate playlist of other related videos
Create Educational Material

Build a Community Visit: http://www.youtube.com/watch?v=ZKNZ3A9LzWs

Use video to get supporters excited about being part of your organization/movement
Make current supporters feel good about what they’ve helped you accomplish
Video can create feeling of intimacy and deeper engagement
Build a Community

Create an Awareness Campaign Visit: http://www.changethestory.net

Determine the key messages and people that can communicate your issue clearly
People connect with people - interviews with real people help others identify and understand
Use a consistent visual style throughout
Create an Awareness Campaign

Share Conversations Visit: http://www.bloggingheads.tv

Share Conversations
Record interviews using affordable cameras or Skype video chat (Skype Video Recorder)
Accompany with chat transcript or related material
Give viewers a way to engage and join the conversation on your website, blog, or Facebook (comments, ratings, sharing)

5 Video Takeaways
Watch and emulate
Don’t focus on the technology
Integrate video into your regular content
Find the passionate people and let them loose
Commit to doing more video this year than last

Discussion Michael Hoffman
Email: [email_address]
Twitter: @Michael_Hoffman
Phone: 773-784-7333
The slidedeck and links will be available after
this session at www.see3.net/events

Photo Credits
Audience in 3D Glasses - Diamond Geyser
Encyclopedias - Stewart Butterfield
Hammer - Austin Camera Guy All photographs licensed under Creative Commons

http://www.rccongress2010.org	54
http://www.see3.net	40
http://www.slideshare.net	11
http://www.rccongress.org	5
http://www.see3.com	1
http://translate.googleusercontent.com	1

Beyond Viral Video - Nonprofits and Religious Organizations

by See3 Communications on Apr 12, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 112

Statistics

Beyond Viral Video - Nonprofits and Religious Organizations — Presentation Transcript