Nonprofits that are using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what the possibility of "going viral" really means. How can Aid for Africa member organizations tell their stories in compelling and meaningful ways using video? And how can they use the web as a platform for rich storytelling and constituent engagement? In this session, we’ll discuss and show how aid organizations are using video to extend their programs and events, increase brand recognition, and create content that deepens relationships with their supporters.