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Association Forum of Chicagoland

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Transcript

  • 1. Social Media Marketing for Associations Slide www.see3.net
  • 2. Overview
    • What is Web 2.0?
    • Where do you start? How do you use these tools?
    • What does this mean for associations?
    • 5 Takeaways
    • Q&A
    www.see3.net
  • 3.  
  • 4. What is Web 2.0? www.see3.net
  • 5. What is Web 2.0?
    • Media fragmentation
    • Consumer = Producer
    • Permission Marketing
    www.see3.net
  • 6.  
  • 7. What is Web 2.0?
    • Social News
    • Wikis
    • Virtual Worlds
    • Video/Photo Sharing
    • Social Networking
    • Blogs
    • RSS
    • Social Bookmarking
    www.see3.net
  • 8. Where do you start? www.see3.net
  • 9. Where do you start?
    • Be reactive
    • Tell your story
    • Call to action
    • Be portable to be viral
    • Map the Community
    • Participate
    • Go Deep
    • Focus on influencers
    www.see3.net
  • 10.  
  • 11. What does this mean for associations? www.see3.net
  • 12. Membership
    • Why people join associations:
      • Networking
      • Keep up to date on research, tools, and techniques
      • Monitor and promote profession-related policy
      • Continuing education
    www.see3.net
  • 13. Membership
    • Social Networking allows you to:
      • Leverage existing networks
      • Create and share info
      • Build and maintain relationships
      • Reach out to audience in familiar environment
      • Evangelize your organization
    www.see3.net
  • 14. Membership
    • Integrated Campaign:
      • Case Study : Information Systems Audit and Control Association (ISACA )
    www.see3.net
  • 15. Email link to members Link on ISACA homepage Email link to friends Watch presentation Join ISACA 1 2 3 4 5 Landing Page with email form
  • 16.  
  • 17. Legislation and Lobbying
    • What you should be doing online:
      • Track buzz with Google Alerts
      • Monitor web-based reaction
      • Comment on related blogs and online editorials
      • Identify and mobilize activists
      • Participate in the community
    www.see3.net
  • 18. Legislation and Lobbying
    • Integrated Campaign:
      • Case Study: Connecticut Education Association (CEA)
    www.see3.net
  • 19.  
  • 20. Events and Buzz
    • What you should be doing online:
      • Make some conference/event materials available to all, not just attendees
        • Create a YouTube account, channel, and groups
        • Photo-sharing (Flickr, ect.)
        • Slideshare
      • Invite bloggers to conferences and events
      • Publicize to member community on social networks
    www.see3.net
  • 21.  
  • 22. 5 Takeaways www.see3.net
  • 23. 5 Takeaways
    • Leadership seminar & working group
    • Monitor your issues (and yourself) online
    • Define “success” for your association
    • Old metrics don’t tell the story
    • Start! The world’s changing whether you like it or not
    www.see3.net
  • 24. www.see3.net

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