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2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
2010 Q3 Sedo Domain Market Study
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2010 Q3 Sedo Domain Market Study

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Each quarter Sedo releases a Domain Market Study, which explores in depth trends and conditions in the online domain marketplace.

Each quarter Sedo releases a Domain Market Study, which explores in depth trends and conditions in the online domain marketplace.

Published in: Technology, Business
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  • 1. Sedo‘s Domain Market Study3rd Quarter 2010
  • 2. Overall, 10,085 domains changed hands for 20,507,143 USD in Q3 2010 through Sedo’smarketplace. Domain sales continue to remain steady and a viable investment option, with yearover year sales and volume of sales results further demonstrating the strength of domains aslong term investments. From small businesses to serious portfolio owners, quarter over quarter,domains are proving to be one of the most solid, accessible and safe investment options forboth large and small investors.This study will continue to review trends and changes in the domain market in Q3 2010,as represented by the Sedo Marketplace.1. Division of Generic Top-Level Domain (gTLD) SalesThe .com extension remains the most popular top-level domain extension, accounting for 74%of all gTLD sales. Overall, the sales have remained consistent from Q2 2010 across all gTLDs. gTLD Sales 8% 11% © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 3. 2. Division of Top 10 Country Code Top-Level Domain (ccTLD) SalesThe .de and .co.uk extensions remain the most popular ccTLDs at Sedo, with .eu not far behind.The .de extension now claims more than half of the market share for all ccTLDs in Q3 2010. Thepopularity of the .co.uk extension has slightly increased, as compared with Q2 2010. Like withgTLDs in Q3 2010, the division of sales has remained consistent over the past 6 months of 2010. ccTLD Sales 2% 2% 3% 3% 3% Domains 4% .de 4% .co.uk .eu 52% .es 13% .tv .nl .at .ch 14% .fr .in © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 4. 3. Division of Sales Volume per QuarterThe graph demonstrates the sales volume spanning from Q2 2009 through Q3 2010. ThoughQ3 2010 saw a slight decrease in the number of sales from Q2 2010, the overall sales volumehas remained stable since Q3 2009. 25,000,000 $ 23,177,253 23,014,162 21,568,780 21,495,068 20,507,143 20,000,000 $ 15,000,000 $ 14,728,188 10,000,000 $ 5,000,000 $ 0$ Q2 Q3 Q4 Q1 Q2 Q3 2009 2009 2009 2010 2010 2010 © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 5. 4. Division of Sales per QuarterOverall 2010 has provided strong and steady sales. While Q3 2010 resulted in a decreaseof 9.5% from Q2 2010, the sales per quarter are higher than Q3 2009, further demonstratingthe steady year over year increase in overall domain investments. Even though there wasa decrease in sales from Q2 2010, we must factor in the greater number of auction eventsin Q2, which may be responsible for the higher sales volume quarter over quarter. 12,000 11,942 11,146 10,085 10,070 10,000 9,403 9,928 8,000 6,000 4,000 2,000 Q2 Q3 Q4 Q1 Q2 Q3 0 2009 2009 2009 2010 2010 2010 © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 6. 5. Division of Sales TypeBelow is a breakdown of the ways in which domains were sold on the Sedo marketplacein Q2 2010. Offer-Counteroffer sales remain the most prominent sales type, representing42% of sales in Q3 2010. Fixed price domain sales have been growing each quarter since Q12010,and have increaded 3% in popularity from Q2 2010 to Q3 2010. 2% 4% Division of Sales Type 5% 19% 42% Offer - Counteroffer Fixed Price Marketplace Auctions Auction Events 28% Brokerage External Transfers © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 7. 6. Number and Price Comparison (gTLDs)While the average sales prices for .com and .net domains remain on a steady upswing, the.org, .info, and .biz extensions witnessed somewhat significant spikes in sales activity in Q3.In addition, the .info extension experienced it’s most profitable sales quarter in more thana year. Average Average Average Average Average Sales Price Sales Price Sales Price Sales Price Sales Price TLD Q3 2009 in $ Q4 2009 in $ Q1 2010 in $ Q2 2010 in $ Q3 2010 in $ .com 3,301 2,582 2,373 2,401 2,511 .net 1,314 1,467 1,175 1,673 1,675 .org 1,511 2,085 3,376 1,135 2,736 .biz 566 3,377 1,224 694 1,054 .info 681 729 877 638 926 © Sedo, 20107. Number and Price Comparison (ccTLD)The trends for ccTLDs varied greatly in Q3 2010. The .co.uk extension, for instance,experienced it’s highest average sales price over the past year while the .de, .at and .esextensions saw a moderate decrease in average sales prices. Average Average Average Average Average Sales Price Sales Price Sales Price Sales Price Sales Price TLD Q3 2009 in $ Q4 2009 in $ Q1 2010 in $ Q2 2010 in $ Q3 2010 in $ .de 2,122 3,283 2,283 1,999 1,449 .at 1,650 1,610 1,693 1,383 1,057 .fr 4,368 5,122 11,382 2,466 4,819 .es 2,161 2,001 1,360 1,725 1,093 .co.uk 1,329 850 523 909 1,532 © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 8. 8. Median Sales PricesThe median sales prices for gtlds tend to remain more consistent and serve as good indicatorsof the sales price for the majority of domain sales sold quarter over quarter. Below is a review ofthe median sales prices for gTLDs. All median sales prices have increased from Q2 2010 to Q32010, showing steady marketplace activity as we head into 2011. Median Median Median Median Median Sales Price Sales Price Sales Price Sales Price Sales Price gTLD Q3 2009 in $ Q4 2009 in $ Q1 2010 in $ Q2 2010 in $ Q3 2010 in $ .com 490 437 510 510 522 .net 501 498 521 581 588 .org 496 436 550 530 589 .biz 301 333 537 380 500 .info 291 253 418 402 431 © Sedo, 20109. Division of CategoriesWith Sedo’s new auto categorization tool, there are now more categories within the Sedodatabase. As a result we saw a variety of new popular categories on the Sedo marketplacethis quarter. Below is a list of the most popular categories in Q3 2010. 1 Software 2 Regions, Countries Cities 3 Employment 4 Religion and Spirituality 5 Consulting 6 Domain Industry 7 Humor 8 Jewelry 9 Lodging 10 Hardware © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 9. 10. Top SalesBelow is a list of the top 20 public domain sales on the Sedo Marketplace. Jerusalem.com,the top sale of Q3 2010, was over $100,000 more than the top sale of Q2 2010, showingnot only steady marketplace growth, but also the increased interest in geo domains. TheQ3 2010 top sales list also demonstrates an increase in business’ investing more of theirmarketing budgets into domains, with premium names like AirTickets.com, Angels.comand Redwine.com.Sedo’s Top 20 Public Domain Sales: Q3 2010 Domain Sale Price 1 jerusalem.com 510,000 $ 2 lottery.net 220,000 $ 3 angels.com 200,000 $ 4 sec.de 136,850 € 5 idol.com 120,000 € 6 redwine.com 150,000 $ 7 e.co 81,000 $ 8 airtickets.com 80,000 $ 9 devisen.de 55,930 € 10 outdoorliving.com 68,000 $ 11 resumewriting.com 66,000 $ 12 yyy.com 45,444 $ 13 swisstv.ch 35,508 € 14 980.com 40,000 $ 15 geschenk.com 40,000 $ 16 pokie.com 40,000 $ 17 cloud-computing.de 29,000 € 18 vergleichen.com 28,600 € 19 sites.co.uk 35,000 $ 20 voke.com 35,000 $ © Sedo, 2010 © Sedo, 2010 :: www.Sedo.com
  • 10. 11. Looking ForwardQ3 2010 demonstrated a good overview of where certain market trends are heading. TheSedo sales and marketing teams spent a good portion of Q3 working on developing salesopportunities, and the results of these efforts will most likely be reflected in the sales growthin the Q4 2010 domain market study. With that in mind, we expect the increased interest inccTLDs and gTLDs to continue throughout Q4 2010 and into 2011. Overall, the Sedo market-place is expected to continue demonstrating sales growth of fixed priced domains and ccTLDs.As the general public, including small and medium sized business owners, becomes moreaware of the value of domain names, we are confident that the end-user sales trend willcontinue to grow, moving forward into 2011. © Sedo, 2010 :: www.Sedo.com

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