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2011 Q1 Sedo Domain Market Study
 

2011 Q1 Sedo Domain Market Study

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Each quarter Sedo releases a Domain Market Study, which explores in depth trends and conditions in the online domain marketplace.

Each quarter Sedo releases a Domain Market Study, which explores in depth trends and conditions in the online domain marketplace.

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    2011 Q1 Sedo Domain Market Study 2011 Q1 Sedo Domain Market Study Presentation Transcript

    • Domain Market Study1st Quarter 2011
    • Q1 2011 TLD Sales As of the end of Q1 2011, Sedo’s global marketplace now hosts over 18 million domain names and includes over 1 million members globally. In Q1 2011 the Sedo marketplace saw over $21,000,000 in sales globally and stable average sales prices across all TLDs. For the first time, the .co extension has entered the leading sales list with 2% market share, which may be the result of Sedo’s February .co auction. Q4 2010 saw record 18% breaking sales like sex.com, but aside from this notable sale, overall Q1 2011 sales numbers were consistent and stable with Q4 2010. For further insight on the domain industry as represented on Sedo’s marketplace, 7% © Sedo 2011 please read on to view our complete Q1 2011 domain market study. 51% 1. Division of Generic Top-Level Domain (gTLD) and 6% Country Code Domain (ccTLD) Sales for Q1 2011 The .com extension remains on top, accounting for 51% of all Q1 TLD 5% sales. For gTLDs, .net is a distant second with 7% market share, further 4% proving the continued investment strength of .com. Overall in Q1 2011, .de remains the most commonly sold ccTLD on the Sedo marketplace with 18% market share, followed by .co.uk at 6%, which 3% puts .co.uk ahead of .eu by 1%. At 18%, .de is also the second most 2% commonly traded TLD in the Sedo marketplace; beating out gTLDs such 2% 2% as .net, .org and .info. The combination of gTLDs and ccTLDS on the graph to the right shows how .co has not only made its debut on the top .com .org TLDs list, but also how it has already managed to come in neck in neck with .nl and .es domains. .de .info .net .co .co.uk .nl .eu .es© Sedo, 2011 :: www.sedo.com
    • Sales Volume in $ $40,000,000 $35,000,000 sex.com $30,000,000 $25,000,000 $23,177,253 $20,000,000 $36,995,239* $21,568,780 $21,273,575 $20,507,143 2. Sales Growth $15,000,000 To the right is a graph of the growth in sales volume across the past five quarters. As seen in previous quarter over quarter comparisons, Q1 2011 $5,000,000 © Sedo 2011 sales remained relatively consistent, with the exception of Q4 2010, which $0 saw a dramatic increase due to several high priced sales. As for sales Q1 Q2 Q3 Q4 Q1 volume, which is shown in the second graph, the overall number of 2010 2010 2010 2010 2011 domains has continued to increase quarter over quarter since Q3 2010. *sex.com sold in this quarter. Number of Domains Sold 12,000 11,942 11,500 11,146 11,000 10,608 10,500 10,326 10,085 10,000 9,500 © Sedo 2011 Q1 Q2 Q3 Q4 Q1 2010 2010 2010 2010 2011© Sedo, 2011 :: www.sedo.com
    • Q1 2011 Division of Sales Type 2% 7% 3. Division of Sales Type 5% To the right is a graph that shows the method by which domains were traded through the Sedo Marketplace in Q1 2011. Offer-Counteroffer remained the most popular sales type, accounting for 43% of all sales, 43% © Sedo 2011 which is consistent with Q4 2010. Fixed price domains made up 28% of all 15% sales on the Sedo marketplace in Q1, which is up 3% from Q4 2010. At 15% marketplace auctions have reclaimed a position as the third most popular sales type. 28% Offer-Counteroffer Auctions Fixed Price Brokerage Marketplace Auctions External Transfers© Sedo, 2011 :: www.sedo.com
    • Domain Sales per Price Category 2% 1% 4. Domain Sales per Price Category 3% This graph is a new addition to our quarterly market study. In Q1 2011, at 49%, almost half of all sales through the Sedo marketplace were $500 or less. Domain sales $5,000 and under were the second most popular at 45% market share, while domain sales equaling more than $50,000 were only 1% market share. This graph reinforces how accessible domains can be for business owners and investors working with any size budget. 49% 45% up to $500 up to $50,000 up to $5,000 > $50,000 up to $10,000© Sedo, 2011 :: www.sedo.com
    • Average Sales Price in $ 5. Number and Price Comparison (gTLDs) The average price of the .com extension is down $3,158 as compared Q1 Q2 Q3 Q4 Q1 2010 2010 2010 2010 2011 with Q4 2010. However, Q4 included record-breaking sales like sex.com. It is important to note that, otherwise, Q1 2011 .com sales were higher .com 2,373 2,401 2,511 5,753 2,595 than all other quarters in 2010. The overall comparison shows a notable increase in both .biz and .info sales prices. .net 1,175 1,673 1,675 1,856 1,584 .org 3,376 1,135 2,736 1,552 1,423 © Sedo 2011 .biz 1,224 694 1,054 582 1,745 .info 877 638 926 765 977 Average Sales Price in $ 6. Number and Price Comparison (ccTLDs) Average sales prices remained relatively stable in Q1 2011 as compared Q1 Q2 Q3 Q4 Q1 with the previous quarters. While .fr saw the most dramatic decrease in 2010 2010 2010 2010 2011 average sales price in Q1 2011, both .at and .es saw their highest average .de 1,693 1,383 1,449 1,519 1,263 sales since Q1 2010. .co.uk 2,283 1,999 1,532 2,030 1,610 .es 1,360 1,725 1,093 1,502 2,031 .fr 11,382 2,466 4,819 8,182 2,466 © Sedo 2011 .at 1,436 802 1,057 760 1,688© Sedo, 2011 :: www.sedo.com
    • Median in $ 7. Median Sales Prices Median sales prices for gTLDs have remained fairly consistent quarter to Q1 Q2 Q3 Q4 Q1 2010 2010 2010 2010 2011 quarter; however, there is a noteworthy increase in Q1 median sales price for .biz and .info. .com 510 510 522 650 595 .net 521 581 588 686 589 .org 550 530 589 697 537 © Sedo 2011 .biz 537 380 500 317 405 .info 418 402 431 420 442 Top 10 Public Sales 8. Top 10 Public Sales The .com extension continues to thrive, once again representing all Domain Sale Price of the top sales in Q1 2011. gamesforgirls.com $500,000 action.com $270,000 ts.com $186,000 shield.com $190,000 mariage.com €92,000* xxxbook.com $100,000 06.com $91,888 © Sedo 2011 podnova.com $90,000 doorhardware.com $85,000 tz.com $80,000 *french spelling of “marriage“.© Sedo, 2011 :: www.sedo.com
    • Performance in Q1 2011 9. The Rising Popularity of .co and .me Domain The new Top Level Domains, .co (ccTLD for Colombia) and .me (ccTLD Average Median Sales Volume for Montenegro), had a good start in the first quarter of 2011. A big © Sedo 2011 advantage of these two country code TLDs is their dual usage. The .co $1,205 $310 176 $212,059 .co extension is regarded as a great alternative to .com, and .me is very .me $1,201 $210 116 $139,301 popular for campaign domains or social media projects, especially in English-speaking countries. While the average prices of .co and .me domains are almost equal, the .co median price ($310), domain sales (176), and overall sales volume ($212,059) are substantially greater than the .me extension.© Sedo, 2011 :: www.sedo.com
    • 10. Conclusion Top 10 Categories In Q1 2011, Sedo’s marketplace experienced a few decreases across the board as compared with Q4 2010. Most of these decreases were pre- dictable, as high sales such as sex.com in Q4 2010 dramatically raised the 1. Software numbers last quarter. For areas unaffected by these high sales, Sedo was 2. Religion and Spirituality either consistent or above past quarterly reports. Also, as shown by the 3. Employment top 10 sales, .com domains are still a solid investment choice. In Q1 2011 we saw steady sales of premium .com domains, new products such as an 4. Regions, Countries, Cities easier and more efficient offer submission process and the rise of the .co 5. Consulting extension‘s popularity after both Sedo-driven and media-driven exposure. Overall we are confident that new initiatives, products, and services being 6. Jewelry launched at Sedo in the upcoming quarters of 2011 will create the mo- 7. Domain Industry mentum needed to further demonstrate growth of the domain market and 8. Lodging the continued strength it holds for business owners and investors alike. 9. Insurance 10. Vehicles • Examples of domains sold within the Software category: checker.net and download.co • Examples of domains sold within the Religion and Spirituality category: spiritualnetwork.com and tarot.com.es © Sedo 2011 • Examples of domains sold within the Employment category: findemployment.net and work.io© Sedo, 2011 :: www.sedo.com