2008 Annual Sedo Domain Market Study
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2008 Annual Sedo Domain Market Study

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Each quarter Sedo releases a Domain Market Study, which explores in depth trends and conditions in the online domain marketplace.

Each quarter Sedo releases a Domain Market Study, which explores in depth trends and conditions in the online domain marketplace.

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2008 Annual Sedo Domain Market Study 2008 Annual Sedo Domain Market Study Document Transcript

  • 2008Secondary Domain Market Study
  • 1. Division of Generic Top Level Domain (gTLD) salesThe .com ending remains the most frequently sold global TLD at Sedo – with over76% of all sales being .com domains. Next to follow is the .net with a 9% share and.info with 7%. This remained consistent with the generic top-level domain shares wesaw in 2007.
  • 2. Division of Country Specific Top-Level Domain (ccTLD) salesThe German .de country code proved to be the strongest selling ccTLD of 2008 with6,159 sales. Sales of the .us TLD grew significantly in 2008 with 12% more sold domainsand 40% growth in sales volume than the previous year.
  • 3. Total Domain Sale Revenues from 2004 to 2008In 2008 domains amounting to a total of $77,413,390 were sold and transferred via theSedo marketplace resulting in an 8% sales growth. 90 Million Dollar 80 $77,413,390 $72,132,458 70 60 50 $45,070,536 40 30 $26,795,006 20 $11,148,922 10 0 2004 2005 2006 2007 2008
  • 4. Division of Sales in Each Quarter of 2008As a result of the credit crunch, which had a significant impact at the close of 2008, wesaw fewer sales in Q4 with 8,754 domains being sold. The strongest quarter was Q2with 9,727 sales. Domain sales per quarter 10.000 27% 25% 9500 9000 24% 24% 8500 8000 1.Quarter 2.Quarter 3.Quarter 4.Quarter
  • 5. Division of Sales TypeThere are several options for buying and selling a domain through Sedo: a) Via ouroffer-counteroffer method, b) as an external transfer, c) through a marketplace auction,which a seller can initiate after negotiating with a buyer on the marketplace, d) via aPremium, GreatDomains or special auction format e) through a domain brokerageagreement and finally f) domains which are sold on the marketplace at a fixed price. Type of Sales
  • 6. Number and Price Comparison (gTLDs)Nearly all gTLD´s saw an increase in the number of domains sold with the exception ofthe .biz which saw a decline of 22% in the number of domains sold in 2008 comparedto 2007. However, the average sales price has decreased for nearly all gTLD’s in 2008,starting with .com (-50%), .net (-18%), .org (-36%), .biz (-30%) and .info (-23%). Total Sales Total Sales Average Average Sold Domains Sold Domains Revenue Revenue Sales Price Sales Price TLD 2007 2008 2007 in $ 2008 in $ 2007 in $ 2008 in $ .com 12,417 17,643 62,286,440 44,078,322 5,016 2,512 .net 1,484 2,080 3,017,362 3,490,519 2,033 1,670 .org 815 1,301 1,582,586 1,610,945 1,942 1,244 .biz 469 368 528,417 289,988 1,126 790 .info 1,111 1,599 1,212,035 1,340,219 1,091 8417. Number and Price Comparison (ccTLDs)The .co.uk was the most popular ccTLD after the .de with 1,305 domains sold and asales volume of $4,222,184. The average sales prices for the .de, .at, .fr and .us haveincreased while the average sales prices of the .es, .co.uk and .eu have decreased. The.fr had the strongest average sales value at $4,184, followed by the .co.uk with an ave-rage sales price of $3,256. Total Sales Total Sales Average Average Sold Domains Sold Domains Revenue Revenue Sales Price Sales Price TLD 2007 2008 2007 in $ 2008 in $ 2007 in $ 2008 in $ .co.uk 832 1,305 5,643,861 4,222,184 6,775 3,256 .at 356 346 405,362 550,549 1,139 1,585 .us 264 296 173,780 244,003 658 823 .es 323 427 1,493,987 1,082,161 4,626 2,548 .de 4,954 6,159 7,392,998 10,594,493 1,493 1,719 .fr 149 290 379,560 1,213,293 2,547 4,184 .eu 1,598 1,303 2,264,480 1,673,814 1,417 1,291
  • 8. Top Sales in 2008This is the first time that a ccTLD wins the first place in our annual Top 10 domain sales.Kredit.de, the german word for credit, sold for $1.176.672 and is the highest publicdomain sale via Sedo in 2008. Nearly 58 % of all sales through Sedo are publicised,while 42% of sales are kept confidential by either the buyer or seller. This is a significantchange from 2007 when only 32 % Sedo’s sales were publicized, as allowed by the Sedomember. This can be attributed to the growth in the public auction format at Sedo. Domains 2007 Domains 2008 Domain Price Domain Price chinese.com $1,100,000 kredit.de $1,176,672 li.com $500,000 invest.com $1,015,000 gibraltar.com $360,000 printer.com $650,000 team.com $300,000 villas.com $478,149 ahl.com $207,500 tell.com $400,000 masculin.com $201,540 lowfare.com $365,000 chinese.net $180,000 banners.com $360,000 zimbabwe.com $130,000 770.com $350,000 supernatural.com $125,000 sc.com $300,000 vn.com $100,000 triplecreditreport.com $260.000
  • 9. Domain Transfers according to TLD – 2005 (via Sedo) Domain Transfers 50% 45% Number of transferred domains: 10,989 40% Average realised Price: $2,438 Number of transferred TLD´s: 68 30% 27% 20% 10% 5% 5% 5% 4% 3% 2% 2% 1% 1% 0% .com .de .net .info .uk .org .biz .at .us .be Others10. Domain Transfers according to TLD – 2006 (via Sedo)The number of transfers increased by 62% in 2006. The average value of a transferreddomain name grew by 4%. Notable is the increased number of TLD´s (+46%) that weretransferred. This could be due to the fact that many countries have relaxed their regis-tration and transfer restrictions. In addition many new TLD´s have been recently appro-ved and made available. Domain Transfers 50% 45% Number of transferred domains: 17,850 + 62% 40% Average realised Price: $2,525 + 4% Number of transferred TLD´s: 99 + 46% 30% 20% 20% 10% 10% 5% 5% 4% 3% 3% 2% 2% 1% 0% .com .de .net .info .uk .org .biz .at .us .eu Others
  • 11. Domain Transfers according to TLD – 2007 (via Sedo)In comparison to the previous year, the transfer volume in 2007 registered a compa-rable growth to the amount of 53%. The average transfer value has increased by 5%.Surprisingly the number of TLD´s that were transferred decreased by 6%. This can beattributed to a greater general focus in 2007 on particular TLD´s. Domain Transfers 50% 47% Number of transferred domains: 27,270 + 53% 40% Average realised Price: $2,645 + 5% Number of transferred TLD`s: 93 - 6% 30% 20% 18% 10% 8% 5% 6% 4% 3% 3% 2% 3% 1% 0% .com .de .net .info .uk .org .biz .at .mobi .eu Others
  • 12. Domain Transfers According to TLD – 2008 (via Sedo)While the .com remains king, the .uk domain proved to be a strong global contenderin 2008, holding second place for the most popular ccTLD and 4th most popular TLDoverall, alongside of the .info. Domain Transfers 50% 47% Number of transferred domains: 36,884 + 35% 40% Average realised Price: $2,098 - 21% Number of transferred TLD´s: 107 + 15% 30% 20% 17% 10% 9% 6% 4% 4% 4% 3% 4% 1% 1% 0% .com .de .net .info .uk .org .biz .at .mobi .eu Others