Using Social Media to Grow Your Small Business
 

Using Social Media to Grow Your Small Business

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Many businesses use social media to grow revenue, increase barnd presence, build loyalty, and increase search engine optimization (SEO). Don't get left behind! http://www.securitymetrics.com

Many businesses use social media to grow revenue, increase barnd presence, build loyalty, and increase search engine optimization (SEO). Don't get left behind! http://www.securitymetrics.com

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Using Social Media to Grow Your Small Business Using Social Media to Grow Your Small Business Presentation Transcript

  • Using Social Media to GROW Your Small Business
  • Social media • Grows business revenue • Increases brand presence • Entices return customers • Builds loyalty • Increases search engine optimization
  • 74% of small business owners feel online social networking outweighs in-person networking. - Manta
  • Marketing experts say it's essential for even the smallest of companies to dive in.
  • How do you start?
  • Set goals “I want to increase online traffic by 10% by offering promotion codes via Facebook.” “I want to get solid relationships with 20 former clients next month via LinkedIn.”
  • Examples of good social media goals: –Increase in website traffic –New leads –Market awareness
  • Start small Choose one platform to focus on initially to develop a deep engagement level.
  • Conduct market research. The platform your customers use the most is the platform you want to start with.
  • Start conversations • Ask open ended questions • Ask for feedback on a new product • Ask opinions on industry news • Get people talking about things that matter to them
  • For example, if you’re a dog groomer, ask your followers to share funny pictures of their dogs.
  • Add value • Contribute valuable documents, videos, and pictures • Become the industry authority on your subject
  • Say you want to sell a weight loss program. You could add value through: • How to articles • Interviews • Webinars • Video tutorials • Industry reports
  • Don’t sell If people think they’re being sold to, they will block or unfollow you.
  • • Don’t act like a corporation. Be human! • Be friendly. Be casual. Have opinions.
  • Be regular • • Post regularly But remember, quality over quantity
  • Allocate time for social media (about 15 minutes per day is enough).
  • Give reasons Give customers a reason to interact with you…and reward them for it.
  • Use social media for: • Contests • Prizes • Giveaways • Coupons
  • Use employees • 50% of customers expect businesses to provide customer support on Facebook but only 23% do! • In addition to customer service, employees can also contribute/respond to posts on your behalf
  • • Employees are your most powerful brand evangelists • Say you had 5 employees, and each had 200 followers. If each employee posted one post about your company, they would have a collective reach of 1,000 people!
  • Be safe • Don’t forget social media security policies • They help keep your business safe
  • Social media policies act as risk management rules and protect employers against leaked confidential information and liability from inappropriate material.
  • If you start regularly interacting with customers by adding value on social media, you will see your goals succeed.
  • Need policy help? 877.364.9168 www.securitymetrics.com/securitypolicies