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Trading Online – Getting started and  how to grow your business Presented by: Matt Shooman Date: 24 th  May 2011
<ul><li>High street is in decline </li></ul><ul><ul><li>Lowest sales growth in 2 years </li></ul></ul><ul><li>Online growi...
Getting started...
<ul><li>What do you need to trade online? </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Shopping cart </li></ul...
<ul><li>Website </li></ul><ul><li>What are the options? </li></ul><ul><ul><li>Do it yourself </li></ul></ul><ul><ul><li>Em...
<ul><li>Shopping Cart </li></ul><ul><li>Web developer’s bespoke shopping cart </li></ul><ul><li>Purchase off the shelf </l...
<ul><li>Internet Merchant ID </li></ul><ul><li>A vital component of any e-commerce operation. </li></ul><ul><li>Without th...
<ul><li>Payment Gateway </li></ul><ul><li>What is a payment gateway? </li></ul><ul><li>An e-commerce application service p...
Integration & Products Banking Layer  SecureTrading Merchant Account Service Card   Issuers Acquiring Banks Technical Laye...
Payment Processing Transactions Database Reporting Database Settlement Database The   Internet Reporting and Counter-Fraud...
<ul><li>Other things to think about </li></ul><ul><li>Fraud </li></ul><ul><ul><li>2010 cardholder-not-present fraud down 1...
<ul><li>Counter-fraud Services </li></ul><ul><li>The basics: </li></ul><ul><ul><li>Address Verification System (AVS) </li>...
<ul><li>Counter-fraud Services </li></ul><ul><li>Additional Counter-fraud service </li></ul><ul><li>  </li></ul><ul><li>Ev...
<ul><li>Logistics  –  How are you going to get the products to your   customer? </li></ul><ul><li>Marketing  –  SEO, PPC, ...
<ul><li>Want to expand your business into Europe? </li></ul><ul><li>Cannot rely on accepting credit and debit cards to max...
<ul><li>  Why should you? </li></ul><ul><li>Access the largest markets in Europe </li></ul><ul><li>Increase sales by allow...
Who we are... Overview
About SecureTrading <ul><li>Established & Independent </li></ul><ul><ul><li>Established in 1997  </li></ul></ul><ul><ul><l...
<ul><li>Payment Processing </li></ul><ul><ul><li>Accept credit cards and debit cards </li></ul></ul><ul><ul><li>100% guara...
Clients
Questions & Answers
Thank-You Matt Shooman Corporate Sales Manager [email_address] +44 (0) 1248 672 070 +44 (0) 7889 002392 Web: www.securetra...
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Trading Online – Getting started and how to grow your business

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Our presentation at the Let's Talk Buiness event - part of Gwynedd Business Week - held at Bangor University. More details at

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  • Welcome to all Welcome new employees Welcome those that were not involved in the original scenarios but now integral part of it. Intense day ahead. Various people to present We will TELL THE STORY of the last 6 months
  • Transcript of "Trading Online – Getting started and how to grow your business"

    1. 1. Trading Online – Getting started and how to grow your business Presented by: Matt Shooman Date: 24 th May 2011
    2. 2. <ul><li>High street is in decline </li></ul><ul><ul><li>Lowest sales growth in 2 years </li></ul></ul><ul><li>Online growing </li></ul><ul><ul><li>18% growth for 2010* </li></ul></ul><ul><ul><li>Grew 19% year-on-year in April, </li></ul></ul><ul><ul><li>Estimated e-retail spend for the month reaching £5.2bn** </li></ul></ul><ul><ul><li>40% of SecureTrading merchants reported increased sales in the run up to Christmas *** </li></ul></ul><ul><li>Reach more customers </li></ul><ul><li>Overcomes logistical issues </li></ul><ul><li>* IMRG Industry Report 2011 </li></ul><ul><li>** IMRG/ Capgemini Sales Index Report: May </li></ul><ul><li>*** 2011SecureTrading Christmas survey </li></ul>Why online?
    3. 3. Getting started...
    4. 4. <ul><li>What do you need to trade online? </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Shopping cart </li></ul></ul><ul><ul><li>Internet Merchant ID </li></ul></ul><ul><ul><li>Payment Gateway </li></ul></ul>Getting Started
    5. 5. <ul><li>Website </li></ul><ul><li>What are the options? </li></ul><ul><ul><li>Do it yourself </li></ul></ul><ul><ul><li>Employ a Web Developer </li></ul></ul>Getting Started
    6. 6. <ul><li>Shopping Cart </li></ul><ul><li>Web developer’s bespoke shopping cart </li></ul><ul><li>Purchase off the shelf </li></ul><ul><li>Are they integrated with your PSP? </li></ul><ul><ul><li>Check with them... </li></ul></ul>Getting Started
    7. 7. <ul><li>Internet Merchant ID </li></ul><ul><li>A vital component of any e-commerce operation. </li></ul><ul><li>Without this you are unable to trade. </li></ul><ul><li>What does it look like? </li></ul><ul><ul><li>Depends of the acquiring bank </li></ul></ul><ul><li>PSPs now offer e.g. SecureTrading Merchant Account Service </li></ul>Getting Started
    8. 8. <ul><li>Payment Gateway </li></ul><ul><li>What is a payment gateway? </li></ul><ul><li>An e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar </li></ul><ul><li>Equivalent of a physical point of sale terminal located in retail outlets </li></ul><ul><li>  </li></ul><ul><li>Payment gateways protect credit card details by encrypting sensitive information, e.g. credit card numbers, to ensure that information is passed securely between the customer and the merchant and also between merchant and the payment processor </li></ul>Getting Started
    9. 9. Integration & Products Banking Layer SecureTrading Merchant Account Service Card Issuers Acquiring Banks Technical Layer SecureTrading Payment Gateway API, Xpay or SOAP Merchant Site SecureTrading Payment Pages American Express, Discover, JCB, MasterCard & Visa AIB, Bank of Scotland, BMS, B+S, Elavon, EMSCard, HMS, LloydsTSB Cardnet, PostBank, Streamline, etc. Online Online MOTO MOTO DCC ELV GE Money iDeal Ikano Mobile PayPal Sofortüberweisung Ukash
    10. 10. Payment Processing Transactions Database Reporting Database Settlement Database The Internet Reporting and Counter-Fraud Services SecureTrading Support Real-Time Counter-Fraud Services Multi-Currency 128 bit SSL Authorisations – APACS 30 Settlements – APACS 29 Payment Gateway Acquiring Banks Settlement Delivery System Debit & Credit Cards Mail Order Telephone Order PayPal & Ukash ELV, iDeal etc. Mobile Payments Recurring Payments MERCHANT MOTO Online Mobile 3-D Secure AVS & CVV2 Identity Check Age Verification Card BIN Check Fraud Score
    11. 11. <ul><li>Other things to think about </li></ul><ul><li>Fraud </li></ul><ul><ul><li>2010 cardholder-not-present fraud down 10% </li></ul></ul><ul><ul><li>Down year on year </li></ul></ul><ul><li>BUT no reason to be complacent </li></ul>What else
    12. 12. <ul><li>Counter-fraud Services </li></ul><ul><li>The basics: </li></ul><ul><ul><li>Address Verification System (AVS) </li></ul></ul><ul><ul><li>3D Secure - Verified by Visa and MasterCardSecureCode </li></ul></ul><ul><ul><li>Security Codes (CVV2, CVC2, CSC) </li></ul></ul>What else
    13. 13. <ul><li>Counter-fraud Services </li></ul><ul><li>Additional Counter-fraud service </li></ul><ul><li>  </li></ul><ul><li>Every Payment Gateway has individual counter-fraud services </li></ul><ul><li>e.g. SecureTrading’s: </li></ul><ul><ul><li>Quarantine Service - ability to quarantine suspect transactions based on pre-set parameters </li></ul></ul><ul><ul><li>IP banning & BIN range blocking </li></ul></ul><ul><ul><li>Deferred settlement </li></ul></ul><ul><ul><li>SecureTrading Identity Check </li></ul></ul><ul><ul><li>SecureTrading Fraud Score </li></ul></ul><ul><ul><li>SecureTrading Card Check </li></ul></ul>What else
    14. 14. <ul><li>Logistics – How are you going to get the products to your customer? </li></ul><ul><li>Marketing – SEO, PPC, Social Media </li></ul><ul><li>Legal – Laws for trading online can be different, need to check </li></ul><ul><li>Mobile – Increasingly becoming popular </li></ul>What else
    15. 15. <ul><li>Want to expand your business into Europe? </li></ul><ul><li>Cannot rely on accepting credit and debit cards to maximise sales </li></ul><ul><li>Lack of take-up of credit cards as a method of payment in: </li></ul><ul><ul><li>Germany </li></ul></ul><ul><ul><li>Netherlands </li></ul></ul><ul><ul><li>Austria and </li></ul></ul><ul><ul><li>Belgium </li></ul></ul><ul><li>4 of the largest e-commerce markets in Europe </li></ul>Expand into Europe
    16. 16. <ul><li>  Why should you? </li></ul><ul><li>Access the largest markets in Europe </li></ul><ul><li>Increase sales by allowing customers to pay with a method they trust and understand </li></ul><ul><li>Anyone with access to online banking with one of the participating banks can use the payment methods straightaway and without charge. There is no need for them to register, download any files or open a special account. </li></ul><ul><li>Reduce the risk of chargebacks with iDeal and Soförtuberweisung. In fact payments made with iDeal are guaranteed and cannot be reversed. </li></ul><ul><li>Reduced risk of bad debt and lost stock from card fraud. </li></ul>Benefits of European Payment Methods
    17. 17. Who we are... Overview
    18. 18. About SecureTrading <ul><li>Established & Independent </li></ul><ul><ul><li>Established in 1997 </li></ul></ul><ul><ul><li>One of the longest established PSPs in Europe </li></ul></ul><ul><ul><li>UK’s leading independent PSP </li></ul></ul><ul><li>Scalable & Flexible </li></ul><ul><ul><li>Fully scalable </li></ul></ul><ul><ul><li>Fully hosted or client hosted payment pages </li></ul></ul><ul><ul><li>Multi-Channel Payments </li></ul></ul><ul><ul><li>Systems process in excess of 25m transactions </li></ul></ul><ul><li>Secure & Reliable </li></ul><ul><ul><li>100% reliable – guaranteed </li></ul></ul><ul><ul><li>PCI DSS Level 1 Accredited </li></ul></ul><ul><ul><li>3-D Secure across all acquirers </li></ul></ul><ul><ul><li>Blue chip merchant base across a variety of sectors </li></ul></ul><ul><li>Growing Fast </li></ul><ul><ul><li>Transactions processed grown over 30% in last 12 months </li></ul></ul><ul><ul><li>Expanding into Europe & US </li></ul></ul><ul><ul><li>Merchants growing faster than industry* </li></ul></ul>*Compared to IMRG E-Retail Index
    19. 19. <ul><li>Payment Processing </li></ul><ul><ul><li>Accept credit cards and debit cards </li></ul></ul><ul><ul><li>100% guarantee on the availability of our payment gateway </li></ul></ul><ul><ul><li>Reduced acquiring rates through Merchant Account Service </li></ul></ul><ul><li>Alternative Payment Methods </li></ul><ul><ul><li>European methods such as ELV, iDeal and Sofortüberweisung </li></ul></ul><ul><ul><li>PayPal & Ukash </li></ul></ul><ul><li>Counter-Fraud Services </li></ul><ul><ul><li>BIN range checks via Card Check </li></ul></ul><ul><ul><li>Risk assessment via Fraud Score </li></ul></ul><ul><ul><li>Identity & Age Verification </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>MyST - Real-time multi-user transaction management system </li></ul></ul>Constellation of Services
    20. 20. Clients
    21. 21. Questions & Answers
    22. 22. Thank-You Matt Shooman Corporate Sales Manager [email_address] +44 (0) 1248 672 070 +44 (0) 7889 002392 Web: www.securetrading.com Twitter: @SecureTrading
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