Annual Bingo Summit - Evolving Payments in Gaming
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Annual Bingo Summit - Evolving Payments in Gaming

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Nick Fitt, Senior Corporate Sales Manager at SecureTrading presents at the Annual Bingo Summit 2011...

Nick Fitt, Senior Corporate Sales Manager at SecureTrading presents at the Annual Bingo Summit 2011

• SecureTrading, with many years of global gaming experience, will look at and consider just a few of the issues to be overcome and the payments methods required to deliver world class gaming payments support in the current and future industry climate.

• The Current Environment – what regulations do you have to consider? Why do you receive declines? What is the accepted Modus Operandi?

• The Coming Environment – SecureTrading show you how to increase conversion and optimisation whilst still managing player expectations, as well as develop a forward looking Modus Operandi.

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Annual Bingo Summit - Evolving Payments in Gaming Annual Bingo Summit - Evolving Payments in Gaming Presentation Transcript

  • Evolving Payments in Gaming
    Presented by: Nick Fitt
    Date: 1st June 2011
  • The Current Environment
    Regulation
    Declines
    Accepted Modus Operandi
    The Coming Environment
    Conversion and optimisation
    Managing player expectations
    Forward looking Modus Operandi
    Agenda
  • The Current Environment
  • Differing taxation strategies, revenue or restriction
    Potential currency restrictions
    Tier 1 Acquirers fear reprisals from grey trading
    Cost Per Acquisition increases?
    Life expectancy
    Regulation
  • Reason?
    Regulatory controls; regulator, issuer, acquirer?
    Reason code available?
    Velocity – operator, bank, issuer who? Where?
    Player experience
    Just what does the player think?
    Pre paid cards
    eWallets, vouchers
    Declines
  • Tier 1 Acquirer
    Rules Based Fraud Screening, VBV/3DS, ext. AVS/KYC
    OCT/CFT/Cheques/Bank Transfers
    eWallets
    Vouchers (comparatively recent)
    Common Purse (non pure plays)
    Think Globally
    Accepted Modus Operandi
  • The Coming Environment
  • Clarity of messaging within the cashier
    Machine Learning?
    Alt tabs?
    Payments in Marketing
    The correct processing partnerships
    “MOBILE” payments
    Local payments processing
    Cashier Conversion Optimisation
  • 99.9% of the time, you are deemed responsible
    Make sure you own the player decision
    Decline message control
    Priority of payments methods
    Less said the better
    Alt Tags for help
    Clarity in the cashier
    Managing Player Expectations
  • ISO and not just APACS processing support
    Local and regional payments support
    Credit cards and Debit cards
    Bank transfers
    FX controls
    Branded transfer services
    Local funds float for payouts
    Clear MO for decline management
    Intelligent use of e-wallets' and vouchers
    Less haste more speed, a pre paid card might be just a quick fix
    Put yourself in your players wallet
    Think locally and not globally
    Future Modus Operandi
  • Thinking locally requires many relationships;
    Banks, Payment and Financial Institutions
    Processors
    KYC and Fraud screening tools
    Technology companies
    Build or Buy (or both)
    But has many benefits;
    Better control CPA and marketing expectations
    Maintain sensible payments costs
    Provide a higher level of customer care
    Increase churn and lengthen player lifetime expectancies
    Conclusion
  • Thank-YouNick FittSenior Corporate Sales Manager
    Email: nick.fitt@uc.com
    Web: www.securetrading.com
    Twitter: @SecureTrading
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