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Evolving Payments in Gaming<br />Presented by: Nick Fitt<br />Date: 1st June 2011<br />
The Current Environment<br />Regulation<br />Declines<br />Accepted Modus Operandi<br />The Coming Environment<br />Conver...
The Current Environment<br />
Differing taxation strategies, revenue or restriction<br />Potential currency restrictions<br />Tier 1 Acquirers fear repr...
Reason?<br />Regulatory controls; regulator, issuer, acquirer?<br />Reason code available?<br />Velocity – operator, bank,...
Tier 1 Acquirer<br />Rules Based Fraud Screening, VBV/3DS, ext. AVS/KYC<br />OCT/CFT/Cheques/Bank Transfers<br />eWallets<...
The Coming Environment<br />
Clarity of messaging within the cashier<br />Machine Learning?<br />Alt tabs?<br />Payments in Marketing<br />The correct ...
99.9% of the time, you are deemed responsible<br />Make sure you own the player decision<br />Decline message control<br /...
ISO and not just APACS processing support<br />Local and regional payments support<br />Credit cards and Debit cards<br />...
Thinking locally requires many relationships;<br />Banks, Payment and Financial Institutions<br />Processors<br />KYC and ...
Thank-YouNick FittSenior Corporate Sales Manager<br />Email: nick.fitt@uc.com<br />Web: www.securetrading.com<br />Twitter...
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Annual Bingo Summit - Evolving Payments in Gaming

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Nick Fitt, Senior Corporate Sales Manager at SecureTrading presents at the Annual Bingo Summit 2011

• SecureTrading, with many years of global gaming experience, will look at and consider just a few of the issues to be overcome and the payments methods required to deliver world class gaming payments support in the current and future industry climate.

• The Current Environment – what regulations do you have to consider? Why do you receive declines? What is the accepted Modus Operandi?

• The Coming Environment – SecureTrading show you how to increase conversion and optimisation whilst still managing player expectations, as well as develop a forward looking Modus Operandi.

Published in: Economy & Finance, Business
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Transcript of "Annual Bingo Summit - Evolving Payments in Gaming"

  1. 1. Evolving Payments in Gaming<br />Presented by: Nick Fitt<br />Date: 1st June 2011<br />
  2. 2. The Current Environment<br />Regulation<br />Declines<br />Accepted Modus Operandi<br />The Coming Environment<br />Conversion and optimisation<br />Managing player expectations<br />Forward looking Modus Operandi<br />Agenda<br />
  3. 3. The Current Environment<br />
  4. 4. Differing taxation strategies, revenue or restriction<br />Potential currency restrictions<br />Tier 1 Acquirers fear reprisals from grey trading<br />Cost Per Acquisition increases?<br />Life expectancy<br />Regulation <br />
  5. 5. Reason?<br />Regulatory controls; regulator, issuer, acquirer?<br />Reason code available?<br />Velocity – operator, bank, issuer who? Where?<br />Player experience<br />Just what does the player think?<br />Pre paid cards<br />eWallets, vouchers<br />Declines<br />
  6. 6. Tier 1 Acquirer<br />Rules Based Fraud Screening, VBV/3DS, ext. AVS/KYC<br />OCT/CFT/Cheques/Bank Transfers<br />eWallets<br />Vouchers (comparatively recent)<br />Common Purse (non pure plays)<br />Think Globally<br />Accepted Modus Operandi<br />
  7. 7. The Coming Environment<br />
  8. 8. Clarity of messaging within the cashier<br />Machine Learning?<br />Alt tabs?<br />Payments in Marketing<br />The correct processing partnerships<br />“MOBILE” payments<br />Local payments processing<br />Cashier Conversion Optimisation<br />
  9. 9. 99.9% of the time, you are deemed responsible<br />Make sure you own the player decision<br />Decline message control<br />Priority of payments methods<br />Less said the better<br />Alt Tags for help<br />Clarity in the cashier<br />Managing Player Expectations<br />
  10. 10. ISO and not just APACS processing support<br />Local and regional payments support<br />Credit cards and Debit cards<br />Bank transfers<br />FX controls<br />Branded transfer services<br />Local funds float for payouts<br />Clear MO for decline management<br />Intelligent use of e-wallets' and vouchers<br />Less haste more speed, a pre paid card might be just a quick fix<br />Put yourself in your players wallet<br />Think locally and not globally<br />Future Modus Operandi<br />
  11. 11. Thinking locally requires many relationships;<br />Banks, Payment and Financial Institutions<br />Processors<br />KYC and Fraud screening tools<br />Technology companies<br />Build or Buy (or both)<br />But has many benefits;<br />Better control CPA and marketing expectations<br />Maintain sensible payments costs<br />Provide a higher level of customer care<br />Increase churn and lengthen player lifetime expectancies<br />Conclusion<br />
  12. 12. Thank-YouNick FittSenior Corporate Sales Manager<br />Email: nick.fitt@uc.com<br />Web: www.securetrading.com<br />Twitter: @SecureTrading<br />12<br />
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