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DropBox v. Virtual Data Rooms
www.securedocs.com
Confidential ©2012 AppFolio, Inc.
About Albert Oaten
• VP of Market Development, SecureDocs
• Identifies new markets and market entry
strategies
• Senior Director of Inside Sales, Citrix online
• BA, Stanford University
• MBA with honors, Goizueta School of
Business at Emory University
Confidential ©2012 AppFolio, Inc.
Dropbox v. Virtual Data Rooms
Collaboration Solutions v. Virtual Data Room Solutions
How to evaluate which one is best fit for your needs
•
•
•
•

Brief Description
Core Differences
Use Case Examples
Pricing

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.
DropBox Proliferation of Docs
DropBox encourages and facilitates easy sharing

Dropbox drops files on multiple desktops

Dropbox promotes sharing

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier

Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier

Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier

Product

Work
Devices
Home
Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier
Finance

Consultant
Product

Work
Devices
Home

Work
Devices
Home

Work
Devices
Home
Consultant II

Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Finance

Consultant
Product

Work
Devices
Home

Work
Devices
Home

Work
Devices
Home
Consultant II

Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox Benefits
Collaboration Benefits
Increase Productivity:
•
•
•
•
•

Anywhere Anytime Access
Edit documents locally and updates made to all DropBox user files
Versioning
Large File Transfer
Backup

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier
Collaboration Solutions
Pricing:
•
•
•
•

Free: 2GB
$99:100GB
Business Edition: $795/Yr 5 Users
Additional User: $125/yr

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier
Finance

Consultant
Product

Work
Devices
Home

Work
Devices
Home

Work
Devices
Home
Consultant II

Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Finance

Consultant
Product

Work
Devices
Home

Work
Devices
Home

Work
Devices
Home
Consultant II

Sales

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Employee
To Competitor
Angel
Investor

Work
Devices
Home

Manufacturer

Work
Devices
Home

Work
Devices
Home
Consultant

Potential
Investor

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Employee
To Competitor
Angel
Investor

Work
Devices
Home

Manufacturer

Work
Devices
Home

Work
Devices
Home
Consultant

Potential
Investor

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Employee
To Competitor
Angel
Investor

Work
Devices
Home

Manufacturer

Work
Devices
Home

Work
Devices
Home
Consultant

Potential
Investor

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Employee
To Competitor
Angel
Investor

Work
Devices
Home

Manufacturer

Work
Devices
Home

Work
Devices
Home
Consultant

Potential
Investor

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Employee
To Competitor
Angel
Investor

Work
Devices
Home

Manufacturer

Work
Devices
Home

Work
Devices
Home
Consultant

Potential
Investor

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
DropBox = digital Xerox Copier
Employee
To Competitor
Angel
Investor

Work
Devices
Home

Manufacturer

Work
Devices
Home

Work
Devices
Home
Consultant

Potential
Investor

Work
Devices
Home

Work
Devices

Home

Confidential ©2012 AppFolio, Inc.

Work
Devices
Home
Client Vulnerability

Confidential ©2012 AppFolio, Inc.
Law Firms Vulnerable

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier
Collaboration Solutions
Security:
• Sensitive documents copied, shared, downloaded, printed by
unauthorized users
• Extends and increases hacker risk outside your company

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier
Collaboration Solutions
Ideal where the productivity benefits of editing and sharing
outweigh the consequences of leaks

Confidential ©2012 AppFolio, Inc.
DropBox = digital Xerox Copier
Collaboration Solutions
Extreme Examples of High Consequences

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Finance

Manufacturing

Product

Consultant

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Finance

Manufacturing

Product

Consultant

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Finance

Manufacturing

Product

Consultant

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Finance

Manufacturing

Product

Consultant

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Finance

Manufacturing

Product

Consultant

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Finance

Manufacturing

Product

Consultant

Sales

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
Board
Lawyers
Auditors
Suppliers

Term Sheet
Investors

Strategic
Partners

Pre-Term
Investors

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
Board
Lawyers
Auditors
Suppliers

Term Sheet
Investors

Strategic
Partners

Pre-Term
Investors

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
Board
Lawyers
Auditors
Suppliers

Term Sheet
Investors

Strategic
Partners

Pre-Term
Investors

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
VDR Solutions
Extreme Examples of Consequences Requiring Higher
Level of Controlled Sharing and Security

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
Virtual Data Rooms
Share information, Control the Documents:
•
•
•
•
•
•
•
•

Access Anywhere Anytime
Signature Documents and Secret Company Documents
Restricted Access
Option to Block Downloading, Forwarding, Copying, Printing
Watermarks for tracing leaks
Audit logs with detailed user activity
2 Factor Authentication
Built in NDAs

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
Virtual Data Rooms
SecureDocs Pricing:
•
•
•
•

Unlimited Users (e.g. 100s users)
Unlimited Documents (e.g. 50,000 documents)
$2400/Yr,
or $900/ 3 Months

Confidential ©2012 AppFolio, Inc.
SecureDocs VDR = 1 Copy
Virtual Data Rooms
Not Designed for Group Collaboration:
• Real-time editing
• Version Control

Confidential ©2012 AppFolio, Inc.
Summary
SecureDocs VDR

DropBox

• All Signature Documents

• No Signature Documents

• Locked in CFO/CEO Office

• For Editing Documents

• Locked in General Counsel
Office

• All Departments

• Locked in BizDev/Corp
Development Office
• Operations: Client Info

Confidential ©2012 AppFolio, Inc.
Summary
SecureDocs VDR

DropBox

Use Cases:

Use Cases:

• Fundraising

• Group Collaboration

• M&A

• Any Project

• Partnerships

• Collaboration benefit
outweighs consequences of
leak

• Audits
• Legal Counsel
• 3rd Party Consultants
• Consequences of leak is high

Confidential ©2012 AppFolio, Inc.
Summary
SecureDocs VDR

DropBox

Pricing:

Pricing:

• Raising Series A: Call us
• $2400/Yr: Flat Fee
• Unlimited Users
• Unlimited Documents

•
•
•
•

Consumer: Free 2GB
Consumer: $99/yr.100GB
Business: $795/Yr 5 Users
+1 User: $125/yr

Confidential ©2012 AppFolio, Inc.
Summary
SecureDocs VDR

DropBox

Pricing:

Pricing:

• Raising Series A: Call us
• $2400/Yr: Flat Fee
• Unlimited Users
• Unlimited Documents

• Consumer: Free 2GB
• Consumer: $99/yr.100GB
• Business:
• $795/Yr 5 Users
• +1 User: $125/yr

Questions?
Confidential ©2012 AppFolio, Inc.
Albert Oaten
Vice President, Market Development
albert.oaten@securedocs.com
www.securedocs.com
805-617-2117

Confidential ©2012 AppFolio, Inc.

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Optimal File Sharing and Storage: Dropbox V. Virtual Data Rooms

  • 1. DropBox v. Virtual Data Rooms www.securedocs.com Confidential ©2012 AppFolio, Inc.
  • 2. About Albert Oaten • VP of Market Development, SecureDocs • Identifies new markets and market entry strategies • Senior Director of Inside Sales, Citrix online • BA, Stanford University • MBA with honors, Goizueta School of Business at Emory University Confidential ©2012 AppFolio, Inc.
  • 3. Dropbox v. Virtual Data Rooms Collaboration Solutions v. Virtual Data Room Solutions How to evaluate which one is best fit for your needs • • • • Brief Description Core Differences Use Case Examples Pricing Confidential ©2012 AppFolio, Inc.
  • 4. DropBox = digital Xerox Copier Work Devices Home Confidential ©2012 AppFolio, Inc.
  • 5. DropBox Proliferation of Docs DropBox encourages and facilitates easy sharing Dropbox drops files on multiple desktops Dropbox promotes sharing Confidential ©2012 AppFolio, Inc.
  • 6. DropBox = digital Xerox Copier Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc.
  • 7. DropBox = digital Xerox Copier Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc.
  • 8. DropBox = digital Xerox Copier Product Work Devices Home Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc.
  • 9. DropBox = digital Xerox Copier Finance Consultant Product Work Devices Home Work Devices Home Work Devices Home Consultant II Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 10. DropBox = digital Xerox Copier Finance Consultant Product Work Devices Home Work Devices Home Work Devices Home Consultant II Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 11. DropBox Benefits Collaboration Benefits Increase Productivity: • • • • • Anywhere Anytime Access Edit documents locally and updates made to all DropBox user files Versioning Large File Transfer Backup Confidential ©2012 AppFolio, Inc.
  • 12. DropBox = digital Xerox Copier Collaboration Solutions Pricing: • • • • Free: 2GB $99:100GB Business Edition: $795/Yr 5 Users Additional User: $125/yr Confidential ©2012 AppFolio, Inc.
  • 13. DropBox = digital Xerox Copier Finance Consultant Product Work Devices Home Work Devices Home Work Devices Home Consultant II Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 14. DropBox = digital Xerox Copier Finance Consultant Product Work Devices Home Work Devices Home Work Devices Home Consultant II Sales Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 15. DropBox = digital Xerox Copier Employee To Competitor Angel Investor Work Devices Home Manufacturer Work Devices Home Work Devices Home Consultant Potential Investor Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 16. DropBox = digital Xerox Copier Employee To Competitor Angel Investor Work Devices Home Manufacturer Work Devices Home Work Devices Home Consultant Potential Investor Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 17. DropBox = digital Xerox Copier Employee To Competitor Angel Investor Work Devices Home Manufacturer Work Devices Home Work Devices Home Consultant Potential Investor Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 18. DropBox = digital Xerox Copier Employee To Competitor Angel Investor Work Devices Home Manufacturer Work Devices Home Work Devices Home Consultant Potential Investor Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 19. DropBox = digital Xerox Copier Employee To Competitor Angel Investor Work Devices Home Manufacturer Work Devices Home Work Devices Home Consultant Potential Investor Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 20. DropBox = digital Xerox Copier Employee To Competitor Angel Investor Work Devices Home Manufacturer Work Devices Home Work Devices Home Consultant Potential Investor Work Devices Home Work Devices Home Confidential ©2012 AppFolio, Inc. Work Devices Home
  • 22. Law Firms Vulnerable Confidential ©2012 AppFolio, Inc.
  • 23. DropBox = digital Xerox Copier Collaboration Solutions Security: • Sensitive documents copied, shared, downloaded, printed by unauthorized users • Extends and increases hacker risk outside your company Confidential ©2012 AppFolio, Inc.
  • 24. DropBox = digital Xerox Copier Collaboration Solutions Ideal where the productivity benefits of editing and sharing outweigh the consequences of leaks Confidential ©2012 AppFolio, Inc.
  • 25. DropBox = digital Xerox Copier Collaboration Solutions Extreme Examples of High Consequences Confidential ©2012 AppFolio, Inc.
  • 26. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 27. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 28. SecureDocs VDR = 1 Copy Sales Confidential ©2012 AppFolio, Inc.
  • 29. SecureDocs VDR = 1 Copy Sales Confidential ©2012 AppFolio, Inc.
  • 30. SecureDocs VDR = 1 Copy Finance Manufacturing Product Consultant Sales Confidential ©2012 AppFolio, Inc.
  • 31. SecureDocs VDR = 1 Copy Finance Manufacturing Product Consultant Sales Confidential ©2012 AppFolio, Inc.
  • 32. SecureDocs VDR = 1 Copy Finance Manufacturing Product Consultant Sales Confidential ©2012 AppFolio, Inc.
  • 33. SecureDocs VDR = 1 Copy Finance Manufacturing Product Consultant Sales Confidential ©2012 AppFolio, Inc.
  • 34. SecureDocs VDR = 1 Copy Finance Manufacturing Product Consultant Sales Confidential ©2012 AppFolio, Inc.
  • 35. SecureDocs VDR = 1 Copy Finance Manufacturing Product Consultant Sales Confidential ©2012 AppFolio, Inc.
  • 36. SecureDocs VDR = 1 Copy Board Lawyers Auditors Suppliers Term Sheet Investors Strategic Partners Pre-Term Investors Confidential ©2012 AppFolio, Inc.
  • 37. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 38. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 39. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 40. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 41. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 42. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 43. SecureDocs VDR = 1 Copy Confidential ©2012 AppFolio, Inc.
  • 44. SecureDocs VDR = 1 Copy Board Lawyers Auditors Suppliers Term Sheet Investors Strategic Partners Pre-Term Investors Confidential ©2012 AppFolio, Inc.
  • 45. SecureDocs VDR = 1 Copy Board Lawyers Auditors Suppliers Term Sheet Investors Strategic Partners Pre-Term Investors Confidential ©2012 AppFolio, Inc.
  • 46. SecureDocs VDR = 1 Copy VDR Solutions Extreme Examples of Consequences Requiring Higher Level of Controlled Sharing and Security Confidential ©2012 AppFolio, Inc.
  • 47. SecureDocs VDR = 1 Copy Virtual Data Rooms Share information, Control the Documents: • • • • • • • • Access Anywhere Anytime Signature Documents and Secret Company Documents Restricted Access Option to Block Downloading, Forwarding, Copying, Printing Watermarks for tracing leaks Audit logs with detailed user activity 2 Factor Authentication Built in NDAs Confidential ©2012 AppFolio, Inc.
  • 48. SecureDocs VDR = 1 Copy Virtual Data Rooms SecureDocs Pricing: • • • • Unlimited Users (e.g. 100s users) Unlimited Documents (e.g. 50,000 documents) $2400/Yr, or $900/ 3 Months Confidential ©2012 AppFolio, Inc.
  • 49. SecureDocs VDR = 1 Copy Virtual Data Rooms Not Designed for Group Collaboration: • Real-time editing • Version Control Confidential ©2012 AppFolio, Inc.
  • 50. Summary SecureDocs VDR DropBox • All Signature Documents • No Signature Documents • Locked in CFO/CEO Office • For Editing Documents • Locked in General Counsel Office • All Departments • Locked in BizDev/Corp Development Office • Operations: Client Info Confidential ©2012 AppFolio, Inc.
  • 51. Summary SecureDocs VDR DropBox Use Cases: Use Cases: • Fundraising • Group Collaboration • M&A • Any Project • Partnerships • Collaboration benefit outweighs consequences of leak • Audits • Legal Counsel • 3rd Party Consultants • Consequences of leak is high Confidential ©2012 AppFolio, Inc.
  • 52. Summary SecureDocs VDR DropBox Pricing: Pricing: • Raising Series A: Call us • $2400/Yr: Flat Fee • Unlimited Users • Unlimited Documents • • • • Consumer: Free 2GB Consumer: $99/yr.100GB Business: $795/Yr 5 Users +1 User: $125/yr Confidential ©2012 AppFolio, Inc.
  • 53. Summary SecureDocs VDR DropBox Pricing: Pricing: • Raising Series A: Call us • $2400/Yr: Flat Fee • Unlimited Users • Unlimited Documents • Consumer: Free 2GB • Consumer: $99/yr.100GB • Business: • $795/Yr 5 Users • +1 User: $125/yr Questions? Confidential ©2012 AppFolio, Inc.
  • 54. Albert Oaten Vice President, Market Development albert.oaten@securedocs.com www.securedocs.com 805-617-2117 Confidential ©2012 AppFolio, Inc.