Analyst - Search Engine Optimisation & Online Marketing Full-time position

Meet SecretSauce TM Digital A digital marketing hub that provides solutions to achieve a brand’s business objectives We ‘get’ brands. Period. Core team with12 years of combined experience in the IT & Internet marketing industry! Yes, We’re geeks  Qualified with academic grounding & practical experience in brand communications, marketing research & customer relationship management. And it wasn’t even that far back!

A digital marketing hub that provides solutions to achieve a brand’s business objectives

We ‘get’ brands. Period.

Core team with12 years of combined experience in the IT & Internet marketing industry!

Yes, We’re geeks 

Qualified with academic grounding & practical experience in brand communications, marketing research & customer relationship management.

And it wasn’t even that far back!

About Us (Read ‘What-your-folks-n-friends-want-to-hear’ ) SecretSauce Digital (www.secretsauce.in) is a startup founded by a young team of qualified & experienced professionals who have worked in enviable positions at Indian & multi-national IT & internet media organisations in the domains of branding & marketing, product management and e-commerce. The objective of forming SecretSauce Digital is to leverage the power of the internet for brands to reach consumers of online content & services. To achieve this goal, we provide services in the domains of creative design, copywriting, search engine optimisation & search marketing, web development, e-commerce and social media marketing.

SecretSauce Digital (www.secretsauce.in) is a startup founded by a young team of qualified & experienced professionals who have worked in enviable positions at Indian & multi-national IT & internet media organisations in the domains of branding & marketing, product management and e-commerce.

The objective of forming SecretSauce Digital is to leverage the power of the internet for brands to reach consumers of online content & services. To achieve this goal, we provide services in the domains of creative design, copywriting, search engine optimisation & search marketing, web development, e-commerce and social media marketing.

Profile, responsibilities & your sole territory… SEO Build organic traffic for websites in various verticals using ethical means Gain top three ranking on google & other search engines Work on quick search engine indexing of websites Extensive keyword analysis, competitor analysis & link popularity analysis Collaborate on site navigation, landing page performance and content organization Planning and implementation of RSS syndication & various off page optimization strategies Execution of successful link popularity campaigns & paid links acquisition Sitemaps & directory submission Reporting activities on a weekly basis

SEO

Build organic traffic for websites in various verticals using ethical means

Gain top three ranking on google & other search engines

Work on quick search engine indexing of websites

Extensive keyword analysis, competitor analysis & link popularity analysis

Collaborate on site navigation, landing page performance and content organization

Planning and implementation of RSS syndication & various off page optimization strategies

Execution of successful link popularity campaigns & paid links acquisition

Sitemaps & directory submission

Reporting activities on a weekly basis

Profile, responsibilities & your sole territory… Online Marketing Use social media platforms like Facebook, Twitter, blogs, Youtube & Digg to engage with consumers Develop social media marketing strategies for live projects Create inspiring & clutter-breaking ideas on the use of social media for achieving business goals Perform secondary research & analysis on the internet SEM / PPC Expertly manage Google Adwords, Yahoo/Overture & Microsoft search marketing Optimization of paid search campaigns & manage dynamic SEM campaigns Determine conversion & ROI of search marketing

Online Marketing

Use social media platforms like Facebook, Twitter, blogs, Youtube & Digg to engage with consumers

Develop social media marketing strategies for live projects

Create inspiring & clutter-breaking ideas on the use of social media for achieving business goals

Perform secondary research & analysis on the internet

SEM / PPC

Expertly manage Google Adwords, Yahoo/Overture & Microsoft search marketing

Optimization of paid search campaigns & manage dynamic SEM campaigns

Determine conversion & ROI of search marketing

You’re the ‘chosen one’ if you are/have Not only 'into' the internet, but love it (yes...LOVE) & be updated on internet trends Experience with effective SEO Tools & bid management technology (Google Adwords) Proficient in web analytics & Google Webmaster tools Capability of quick link building Understanding of search engine spider behaviour Knowledge of HTML, DHTML, CSS & Meta data

Not only 'into' the internet, but love it (yes...LOVE) & be updated on internet trends

Experience with effective SEO Tools & bid management technology (Google Adwords)

Proficient in web analytics & Google Webmaster tools

Capability of quick link building

Understanding of search engine spider behaviour

Knowledge of HTML, DHTML, CSS & Meta data

You’re the ‘chosen one’ if you are/have Ability to write ad copy and optimize through A/B testing for better Click Through Rates (CTR) & conversion Knowledge of social media: Facebook, Twitter and blog sites Fluent in written & spoken communication (will have to demonstrate through samples) Creatively inclined (will have to demonstrate through samples), yet able to offer analytical insights Research-oriented The candidate needs to be a team-person and comfortable with communicating his/her thoughts, multi-tasking, quick learning & delivering within deadlines 6 months – 1 year of prior, demonstrable experience is a must

Ability to write ad copy and optimize through A/B testing for better Click Through Rates (CTR) & conversion

Knowledge of social media: Facebook, Twitter and blog sites

Fluent in written & spoken communication (will have to demonstrate through samples)

Creatively inclined (will have to demonstrate through samples), yet able to offer analytical insights

Research-oriented

The candidate needs to be a team-person and comfortable with communicating his/her thoughts, multi-tasking, quick learning & delivering within deadlines

6 months – 1 year of prior, demonstrable experience is a must

Queries/Applications/Coffee: [email_address]