This presentation was used in a micro-teaching environment during a "Learning and Teaching in Practice" - Seminar. The purpose of the presentation was to introduce a topic to a group of doctorate students with diverse backgrounds. The duration of the presentation was 5-7 minutes.

1. Micro-teaching:
Introduction to Open Innovation
Sebastian Sigloch
PhD Researcher (Innovation Networks), IIMP
Lord Ashcroft International Business School
Learning and Teaching in Practice
@SebSigloch

2. Learning outcomes
By the end of this session you should be able to:
• Describe and illustrate the three discussed
approaches to open innovation

3. Activity

4. Firms’ boundary
Front End Development Back End
Research Projects
Market
‘Closed’ Innovation
Chesbrough (2003a)

5. Front End Development Back End
Outside – in ‘Open’ Innovation
Current
Market
IP
Ideas
IP
Other
knowledge
Chesbrough (2003a, 2003b, 2006)
Technology
In-Licencing

6. Front End Development Back End
Inside – out ‘Open’ Innovation
Current
Market
New
Market
Other
Market
Technology
In-Licencing
IP
Ideas
IP
Other
knowledge
Spin-Off
Out-licencing
Chesbrough (2003a, 2003b, 2006)

7. Outside - In
Coupled ‘Open’ Innovation
Gassmann & Enkel (2004)
Inside - Out
Coupled
Exploitation
outside the company
External
Knowledge
Locus of Innovation
inside the company
Joined Innovation and
Exploitation

8. Resources and Further Readings
Resources:
Chesbrough, H.W. 2003. Open Innovation – The New Imperative for Creating and Profiting from
Technology, Boston: Harvard Business School Press.
Chesbrough, H.W. 2003. The Era of Open Innovation, MIT Sloan Management Review, 44, 3, 35.
Chesbrough, H.W., Vanhaverbeke, W., and West, J. 2006. Open Innovation: Researching a New
Paradigm Oxford: Oxford University Press.
Gassmann, O. and Enkel, E. 2004. Towards a Theory of Open Innovation: Three Core Process
Archetypes. R&D management conference 2004, pp. 1-18.
Further Reading:
Dahlander, L., and Gann, D.M. 2010. How open is innovation? Research Policy 39 (6): pp. 699-709.
Trott, P. and Hartmann, D. 2009. Why ‘Open Innovation’ is old wine in new bottles. International
Journal of Innovation Management, Vol.13, Issue 94,
van de Vrande, V., de Jong, J.P.J., Vanhaverbeke, W. and de Rochemont, M. 2009. Open innovation in
SMEs: Trends, motives and management challenges. Technovation, Vol. 29, No 6-7, pp.423-37.
Online – Resource:
Leadbeater, C. 2005. The era of Open Innovation. TED Global 2005, [online] Available at: <
http://www.ted.com/talks/charles_leadbeater_on_innovation.html>[Accessed 04 September 2013].
Open Innovation.eu – Platform for innovation professionals. [online] Available at: <
http://www.openinnovation.eu> [Accessed 04 September 2013].

9. Thank you for your attention!
Sebastian Sigloch
PhD Researcher, IIMP - Lord Ashcroft International Business School
Supervisors:
Prof Emanuele Giovannetti, IIMP - Lord Ashcroft International Business School
Dr Shailaja Fennell, Centre for Development Studies, University of Cambridge
@SebSigloch Learning and Teaching in Practice

10. Micro-teaching
Introduction to Open Innovation
Hand-out
Sebastian Sigloch, PhD Researcher on Innovation Networks
Please sketch in for each approach / model:
(1) appropriate boundaries of the company / firm / organisation
(2) the associated ways of technology / knowledge / IP flow
@SebSigloch
Closed Innovation Outside – in ‘Open Innovation’
Inside – out ‘Open Innovation’ Coupled ‘Open Innovation’