Third Space and the Logic of Serendipity

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianol...
Third Space and the Logic of Serendipity
I. Preliminary Remarks on Serendipity & Third Space
II. First Generation Collabor...
Third Space and the Logic of Serendipity

I. Preliminary Remarks on Serendipity & Third Space

www.serendipity-lab.com
Wed...
The Three Princes of Serendip

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Serendipity

the occurrence of unexpected encounters that create value
www.serendipity-lab.com
Wednesday, December 4, 13

...
Third Space

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Third Space

“Third places host the regular, voluntary, informal, and
happily anticipated gatherings of individuals beyond...
Third Space

“A third space is what emerges when digital technology
fuses the real and the virtual in such a way that an
u...
Third Space

The space between the real and the imaginary; a space
of intervention where people could be shocked into new
...
Third Space and the Logic of Serendipity
I. Preliminary Remarks on Serendipity & Third Space
II. First Generation Collabor...
Third Space and the Logic of Serendipity

II. First Generation Collaboration CI & HE

www.serendipity-lab.com
Wednesday, D...
CI Third Space

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Library Coworking

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Library Coworking

library: tackle lack of space
students: serendipitous environment
cowo space: subsidized seats

www.ser...
Coworking Library
Arizona: turning libraries into cowo spaces

“‘The Alexandria Network’ repurposes libraries into EUREKA
...
Third Space and the Logic of Serendipity
I. Preliminary Remarks on Serendipity & Third Space
II. First Generation Collabor...
Third Space and the Logic of Serendipity

III. New Type of Third Space (winbuilt HE collaboration)

www.serendipity-lab.co...
Seats2Meet

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Seats2Meet

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
1. Social Capital

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
1. Social Capital

“In the beginning, we had this one table with 20 seats... We just thought it
would be great to have thi...
1. Social Capital

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
1. Social Capital

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
1. Social Capital

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
1. Social Capital

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
1. Social Capital

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
2. Tech facilitating Serendipity

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
2. Tech facilitating Serendipity

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
2. Tech facilitating Serendipity

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
2. Tech facilitating Serendipity

“This is a great tool! I always
use it to Google who’s around
before I start working.”

...
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
3. The Mesh

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Seats2meet

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Third Space and the Logic of Serendipity
I. Preliminary Remarks on Serendipity & Third Space
II. First Generation Collabor...
Third Space and the Logic of Serendipity

IV. Research as Third Space: The Case of CIRCA

www.serendipity-lab.com
Wednesda...
Zola, Bonheur des dames

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
“Third education:
mobilising the disparate against classification”

www.serendipity-lab.com
Wednesday, December 4, 13

#ser...
one year contract
new humanities research centre
creative industries
external partners
short projects

www.serendipity-lab...
“...mobilising and innovating the humanity’s rich
research traditions within the creative industries by
adopting a new res...
Embedded Reseach
# post-MA pre-PhD students
# 9-12 months (preparing PhD)
# working towards a concrete product in a CI org...
www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Challenges for students:
# pitching projects; communicating to non-academics
# combining practical and academic goals
# wr...
Challenges for partners:
# opening up to the critical eyes of a researcher
# dealing with IP
# understanding academic dime...
Challenges for the university:
# building the right network of partners
# dealing with IP
# educating/cultivating third sp...
www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

@sebastianolma
Why did the project eventually fail?
# circumvent yourself! failed
# reintegration into the traditional structure
# lack o...
Thank You!
Sebastian Olma
s.olma@serendipity-lab.com

www.serendipity-lab.com
Wednesday, December 4, 13

#serendipitylab

...
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Keynote for Beyond the Campus: Higher Education and the Creative Economy
http://www.creative-campus.org.uk/--third-workshop.html

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Third space and the logic of serendipity

  1. 1. Third Space and the Logic of Serendipity www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  2. 2. Third Space and the Logic of Serendipity I. Preliminary Remarks on Serendipity & Third Space II. First Generation Collaboration CI & HE III. New Type of Third Space (winbuilt HE collaboration) IV. Research as Third Space: The Case of CIRCA www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  3. 3. Third Space and the Logic of Serendipity I. Preliminary Remarks on Serendipity & Third Space www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  4. 4. The Three Princes of Serendip www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  5. 5. www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  6. 6. www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  7. 7. www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  8. 8. Serendipity the occurrence of unexpected encounters that create value www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  9. 9. Third Space www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  10. 10. Third Space “Third places host the regular, voluntary, informal, and happily anticipated gatherings of individuals beyond the realms of home and work" (Ray Oldenburg) www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  11. 11. Third Space “A third space is what emerges when digital technology fuses the real and the virtual in such a way that an unprecedented customer experience is created” (Joe Pine) www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  12. 12. Third Space The space between the real and the imaginary; a space of intervention where people could be shocked into new ways of thinking (Henri Lefebvre >>> Ed Soja) www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  13. 13. Third Space and the Logic of Serendipity I. Preliminary Remarks on Serendipity & Third Space II. First Generation Collaboration CI & HE III. New Type of Third Space (winbuilt HE collaboration) IV. Research as Third Space: The Case of CIRCA www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  14. 14. Third Space and the Logic of Serendipity II. First Generation Collaboration CI & HE www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  15. 15. CI Third Space www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  16. 16. Library Coworking www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  17. 17. Library Coworking library: tackle lack of space students: serendipitous environment cowo space: subsidized seats www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  18. 18. Coworking Library Arizona: turning libraries into cowo spaces “‘The Alexandria Network’ repurposes libraries into EUREKA spaces to support entrepreneurs and advance economic innovation.” www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  19. 19. Third Space and the Logic of Serendipity I. Preliminary Remarks on Serendipity & Third Space II. First Generation Collaboration CI & HE III. New Type of Third Space (winbuilt HE collaboration) IV. Research as Third Space: The Case of CIRCA www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  20. 20. Third Space and the Logic of Serendipity III. New Type of Third Space (winbuilt HE collaboration) www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  21. 21. Seats2Meet www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  22. 22. Seats2Meet www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  23. 23. 1. Social Capital www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  24. 24. 1. Social Capital “In the beginning, we had this one table with 20 seats... We just thought it would be great to have this new group of independent professionals around, give them some space to work and connect, and get some liveliness into those otherwise empty spaces in return… But we were literally overrun by them.” www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  25. 25. 1. Social Capital www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  26. 26. 1. Social Capital www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  27. 27. 1. Social Capital www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  28. 28. 1. Social Capital www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  29. 29. 1. Social Capital www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  30. 30. 2. Tech facilitating Serendipity www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  31. 31. 2. Tech facilitating Serendipity www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  32. 32. 2. Tech facilitating Serendipity www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  33. 33. 2. Tech facilitating Serendipity “This is a great tool! I always use it to Google who’s around before I start working.” “It’s fantastic that you can always find an accountant or a developer in case of emergency!” www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  34. 34. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  35. 35. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  36. 36. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  37. 37. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  38. 38. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  39. 39. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  40. 40. 3. The Mesh www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  41. 41. Seats2meet www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  42. 42. Third Space and the Logic of Serendipity I. Preliminary Remarks on Serendipity & Third Space II. First Generation Collaboration CI & HE III. New Type of Third Space (winbuilt HE collaboration) IV. Research as Third Space: The Case of CIRCA www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  43. 43. Third Space and the Logic of Serendipity IV. Research as Third Space: The Case of CIRCA www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  44. 44. Zola, Bonheur des dames www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  45. 45. “Third education: mobilising the disparate against classification” www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  46. 46. one year contract new humanities research centre creative industries external partners short projects www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  47. 47. “...mobilising and innovating the humanity’s rich research traditions within the creative industries by adopting a new research practice: ‘embedded research.’” www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  48. 48. Embedded Reseach # post-MA pre-PhD students # 9-12 months (preparing PhD) # working towards a concrete product in a CI organisation/company # regular academic supervision leading to a final published paper www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  49. 49. www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  50. 50. Challenges for students: # pitching projects; communicating to non-academics # combining practical and academic goals # writing between marketing and critique www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  51. 51. Challenges for partners: # opening up to the critical eyes of a researcher # dealing with IP # understanding academic dimension # making time for supervision www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  52. 52. Challenges for the university: # building the right network of partners # dealing with IP # educating/cultivating third space students/supervisors # circumventing the organisation www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  53. 53. www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  54. 54. www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  55. 55. Why did the project eventually fail? # circumvent yourself! failed # reintegration into the traditional structure # lack of political will # lack of ‘third space academics’ www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
  56. 56. Thank You! Sebastian Olma s.olma@serendipity-lab.com www.serendipity-lab.com Wednesday, December 4, 13 #serendipitylab @sebastianolma
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